Marriott Rewards, Marriott International’s award-winning loyalty program, is launching “MAX!”, a new and exclusive kids program which aims to enrich the travel experiences of children through holistic activities that inspire and nurture.[1] The program will be available to Members staying at participating Marriott International properties throughout the Asia-Pacific region starting from the 21st of this month.
Created for children ages five to 12 years old, MAX! is founded on four activity pillars: Be Active offers action-packed sessions, ranging from pool activities to dance lessons; Stay Curious encourages intellectual curiosity with activities such as cooking and arts-and-crafts; Go Explore will appeal to children’s sense of adventure; while Just Relax offers more tranquil pursuits.
The four pillars are consistent throughout all offering properties; however, the specific activities will be curated by each property, making the experience authentic to the location and culture.
“By introducing MAX!, Marriott Rewards aims to exceed the high expectations parents have when they choose a hotel for their family vacation,” said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific at Marriott International. “Providing children with enriching experiences has a positive effect on their lives. We are launching MAX! with the aim of inspiring children to enjoy a range of memorable experiences that they can share with their family and friends.”
Marriott Rewards created MAX! in response to the changing nature of family travel in Asia for its most loyal guests, including the rise of multigenerational travel and parents’ desires to provide their children with learning experiences even when on vacation. Based on input from its current Members, Marriott Rewards developed this unique program that caters to these evolving demands and offers activities that are both educational and fun, nourishing children’s innate desire to learn and stay active.
“With Marriott Rewards, Members enjoy the benefits of loyalty in ways that are most meaningful to them, in their everyday lives,” Ms. Twum-Baah added, with MAX parents are assured that their children’s sense of curiosity and desire to learn about their surroundings will be encouraged and celebrated.”
The MAX! by Marriott Rewards launch event was held today to offer a preview of the holistic program’s activities. The event was held at the JW Marriott Hotel Mumbai Juhu in India, a property overlooking the sparkling Arabian Sea, which is a favorite among Bollywood celebrities, business travelers, and vacationing families. More than 100 kids, whose parents are Marriott Rewards Elite Members, sampled MAX! at this exclusive event and gave it a resounding thumbs up.
In Asia Pacific, the rise of the middle class is changing consumers’ behavior and increasing their desire to travel especially in India, which was chosen for the launch. The MAX! program roll-out will begin at resorts of all brands and JW Marriott Hotels in Asia Pacific and continue to all other hotels in the Marriott International portfolio with the exception of The Ritz-Carlton and Bvlgari brands.[2]
About Marriott Rewards
Marriott Rewards is Marriott International’s award-winning loyalty program spanning 16 brands and more than 4,000 properties worldwide. Marriott Rewards is free to join and has no blackout dates and members can earn and redeem points at over 4,000 Marriott International hotels around the world and at Marriott Rewards exclusive luxury partner The Ritz-Carlton®. Members can also redeem points for frequent flyer miles, cruises, car rentals, merchandise and more. By making rewards accessible with a modern, easy approach, Marriott Rewards continues to be a leader in the industry. Marriott Rewards has won the Freddie Award for “Best Hotel Rewards Program in the Americas” eight years in a row and the 2011 and 2010 Frequent Travel Award for “Best Hotel Rewards Program.” In addition, the program has been named best hotel rewards program by the readers of U.S. News & World Report, About.com, Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines. To enroll and for more information about Marriott Rewards, guests can visit MarriottRewards.com.
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with properties in 85 countries and territories and reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our web site at www.marriott.com.
Appendix
Participating hotels that will offer the MAX! by Marriott Rewards program:
- AUSTRALIA
Surfers Paradise Marriott Resort & Spa
* - GREATER CHINA
JW Marriott Hotel Hong Kong
JW Marriott Hotel Macau
JW Marriott Hotel Zhejiang Anji*
JW Marriott Hotel Beijing
JW Marriott Hotel Beijing Central
JW Marriott Hotel Chongqing
JW Marriott Hotel Hangzhou
JW Marriott Hotel Shanghai Changfeng Park
JW Marriott Hotel Shanghai Tomorrow Square
JW Marriott Hotel Shenzhen
JW Marriott Hotel Shenzhen Bao'an
JW Marriott Hotel Zhengzhou
Jixian Marriott Hotel*
Renaissance Sanya Resort & Spa*
Sanya Marriott Hotel Dadonghai Bay*
Sanya Marriott Yalong Bay Resort*
- INDIA
JW Marriott Hotel Bengaluru
JW Marriott Hotel Chandigarh
JW Marriott Hotel Mumbai Juhu
JW Marriott Hotel Mumbai Sahar
JW Marriott Mussoorie Walnut Grove Resort & Spa*
JW Marriott Hotel New Delhi Aerocity
JW Marriott Hotel Pune
Goa Marriott Resort & Spa*
- SOUTH KOREA
JW Marriott Dongdaemun Square Seoul
JW Marriott Hotel Seoul
- INDONESIA
JW Marriott Hotel Jakarta
JW Marriott Hotel Medan
JW Marriott Hotel Surabaya
The Stones Hotel - Legian Bali, Autograph Collection*
Courtyard by Marriott Bali Nusa Dua*
Courtyard by Marriott Bali Seminyak*
- MALAYSIA
JW Marriott Hotel Kuala Lumpur
Miri Marriott Resort & Spa*
Mulu Marriott Resort & Spa*
- THAILAND
JW Marriott Hotel Bangkok
Rayong Marriott Resort & Spa*
Renaissance Phuket Resort & Spa*
JW Marriott Phuket Resort & Spa*
JW Marriott Khao Lak Resort & Sp
Renaissance Koh Samui Resort & Spa*
8. VIETNAM JW Marriott Hotel
[1] Please see appendix for the current list of hotels and resorts that offer the MAX! program.
[2] Please see appendix for the current list of hotels and resorts that will offer the MAX! program.
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