Tuesday, September 30, 2014

BWI: Apollo Hospitals and Sanofi Announce Collaboration to Provide an Integrated Care Program in India for People with Diabetes

Source : Apollo Hospitals
Tuesday, September 30, 2014 5:01PM IST (11:31AM GMT)
Apollo Hospitals and Sanofi Announce Collaboration to Provide an Integrated Care Program in India for People with Diabetes
New Delhi, Delhi, India

  • Jointly striving for ‘disease-free’ diabetes amongst patients in India
  • Plan to set up 50 Sugar clinics in the first wave

Apollo Hospitals and Sanofi today announced their decision to collaborate on the expansion of Apollo Sugar Clinics, which provide integrated diabetes care programs in India. Through this collaboration, Apollo and Sanofi plan to leverage their respective expertise in diabetes to provide patients with access to comprehensive educational resources, treatment and care programs that can help patients better manage their diabetes. The first wave of this collaboration will focus on the establishment of 50 Apollo Sugar Clinics.

Non-communicable diseases (NCDs) are responsible for more than 36 million deaths each year with close to 80% of them being recorded in low and middle income countries[i]. Further, the economic burden of NCDs in India is estimated to be greater than $6 trillion, for the period 2012-2030[ii]. Diabetes, a prominent NCD, has afflicted close to 382 million people globally with India alone accounting for over 65 million people with diabetes[iii] and 77.2 million people diagnosed as being pre-diabetic[iv]. The number of people with diabetes in India is expected to rise to 109 million by 2035iii.
In line with concentrated efforts towards controlling the burgeoning diabetes epidemic - both globally and in India, the Apollo Sugar Clinics endeavour is to make diabetes ‘disease-free’ by offering easy access to an integrated diabetes care solution within a clinical infrastructure, which promotes early detection and treatment of diabetes and associated complications, strengthened by lifestyle management and behaviour change programs. All these together can lead to better compliance with necessary treatments and potentially lead to better patient outcomes.

Commenting on the collaboration, Dr. Prathap Reddy, Chairman – Apollo Hospitals Group shared “Over the years, Apollo Hospitals has benchmarked global best practices in quality healthcare delivery with stringent alignment to approved standards and protocols. With the increasing burden of diabetes in our society, we need to act quickly and with a sense of purpose to arrest the disease from claiming more lives. I am confident that through Apollo Sugar Clinics we will be able to offer patients advanced care and counselling that will help them better manage their condition. This is a good start towards improving the diabetes infrastructure in India and I am delighted to be partnering with Sanofi, a global leader in diabetes management. Our shared vision will shape a new approach to diabetes care that can benefit patients in India and other parts of the world.”
“Sanofi has a heritage of nearly 100 years in developing treatments for diabetes and understands the impact that local expertise and innovative care models can have for patients who are managing their diabetes,” said Christopher A. Viehbacher, Chief Executive Officer, Sanofi. “By joining together to expand the Apollo Sugar Clinics, Sanofi and Apollo are demonstrating our commitment to delivering a superior patient experience that offers support at various stages of the diabetes care journey and aims to reduce the burden of diabetes.”

While the population of people with diabetes in India is very high, many patients are either unaware of their condition, or are poorly controlled. They need better awareness about the disease, its complications, management and must also have access to the latest treatment options. In this regard, Sangita Reddy, Chairperson, Apollo Sugar and Joint Managing Director, Apollo Hospitals said “Apollo has presented at the American Diabetes Association and been recognized for delivering clinical outcomes in managing diabetes, some of which were attempted and successful for the first time in India. However, we as a country are still battling to shed the image of being considered the diabetes capital of the world.  We understand that a diagnosis of diabetes and the pursuit of necessary lifestyle changes can be daunting for patients. So our aim is to help patients get access to the right treatment and counseling for them to know that diabetes can be managed. At Apollo Sugar Clinics, a patient with diabetes has access to information, co-morbidities management, counselling, care and treatment. This really makes the transition much easier. We are keen to take Apollo’s comprehensive offering to many more parts of India.”
Apollo Sugar will be a part of Apollo Health & Lifestyle, the arm of Apollo that is driving its rapid growth in primary and secondary healthcare. In conclusion, Gagan Bhalla, CEO, Apollo Sugar said “Studies show that the average person with diabetes in urban India spends approx. Rs. 30,000 per year on treatment. Moreover, the cost of late diagnosis of diabetes is known to result in 10 times to 18 times higher spending – these kinds of staggering numbers can become a substantial financial drain and even a cause for indebtedness for families.  At Apollo Sugar, we believe that by offering the best clinical care delivered in our conveniently located facilities, combined with a comprehensive, 360-degree patient lifestyle management program, we can enable patients to manage diabetes in a more efficient and effective manner while striving to achieve a ‘disease-free’ lifestyle”.

 About Apollo

In 1983, Dr. Prathap C Reddy, the architect of Indian healthcare, launched the first corporate hospital in India, Apollo Hospitals Chennai. Over the years, Apollo Hospitals Group has grown to become one of Asia’s largest integrated healthcare organizations with over 8,500 beds across 50 hospitals, more than 1350 pharmacies and over 100 diagnostic clinics. The Group also offers medical business process outsourcing services, health insurance services and clinical research divisions with a focus on epidemiological studies, stem cell research and genetic research. To develop talent for the burgeoning need of superior healthcare delivery, Apollo Hospitals Group has 11 nursing and hospital management colleges. These achievements have earned Apollo Hospitals Group several accolades, including the Centre of Excellence from the Government of India and recognition from the Joint Commission International (seven of our hospitals are JCI accredited). In a rare honour, the Government of India issued a commemorative stamp in recognition of Apollo’s contribution, the first for a healthcare organization. Apollo Hospitals Chairman, Dr. Prathap C Reddy, was conferred with the prestigious Padma Vibhushan, in 2010.  Apollo Hospitals Group, for over 30 years, has continuously excelled and maintained leadership in medical innovation, world-class clinical services and cutting-edge technology. Our hospitals are consistently ranked amongst the best hospitals globally for advanced medical services and research.

About Sanofi

Sanofi, an integrated global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

In India, Sanofi has been present since 1956. For more information, please visit: www.sanofi.com or www.sanofi.in

[i] http://www.who.int/mediacentre/factsheets/fs355/en/ accessed on 24.09.2014
[ii] The Economic Impact of Non-communicable Disease in China and India: Estimates, Projections, and Comparisons by Department of Global Health and Population, Harvard School of Public Health
[iii] International Diabetes Federation. IDF Diabetes Atlas, 6th edn. Brussels, Belgium: International Diabetes Federation, 2013. http://www.idf.org/diabetesatlas
[iv] Anjana RM, et al. Prevalence of diabetes and prediabetes (impaired fasting glucose and/or impaired glucose tolerance) in urban and rural India: phase I results of the Indian Council of Medical Research-INdia DIABetes (ICMR-INDIAB) study. Diabetologia. 2011 Dec;54(12):3022-7.

Media Contact Details

Kusum Sahijpal, Apollo Hospitals, ,+91-9999973090 ,+91 (11) 29871836 , Kusum_s@apollohospitals.com

Vikram Mahajan, Oglivy, ,+91-9810225845 , vikram.mahajan@ogilvy.com

Aparna Thomas, Senior Director - Communications (South Asia) & Public Affairs (India) Sanofi, ,+91 (22) 28278169 , aparna.thomas@sanofi.com

Ruchita Mehra, Head – External Communications Sanofi, ,+91 (22) 28278233 , ruchita.mehra@sanofi.com


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Healthcare & biotechnology, Pharmaceutical;General:People


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BWI: Komli Media Launches CRM Remarketing Platform - RevX

Source : Komli Media
Tuesday, September 30, 2014 3:30PM IST (10:00AM GMT)
Komli Media Launches CRM Remarketing Platform - RevX
Next Generation Platform Integrates CRM Data in Addition to Website and Mobile app Traffic for Personalized Cross-Channel Campaigns
Mumbai, Maharashtra, India

Komli Media, APAC’s leading media technology company, today announced the launch of RevX, a new integrated cross-channel CRM remarketing platform. RevX moves beyond first generation remarketing solutions by enabling marketers to leverage the full spectrum of consumer insights across web, mobile and CRM to reach users across devices. Marketers have complete transparency and control to integrate their customer data with RevX and run highly personalized campaigns across multiple channels including display, mobile and Facebook.
"Customer interaction with a brand is not limited to websites anymore. With the evolution of multiple channels like mobile apps, social pages , support channels, etc., customers are engaging with brands from multiple sources and are leaving rich data about their preferences," said Amar Goel, Founder and CEO, Komli Media. "The next wave of personalized marketing involves leveraging these customer interactions and processing them intelligently to run targeted cross-channel campaigns. With RevX, we are offering this with our hallmarks of transparency and control.”
Although Komli has operated as a remarketing DSP since February 2014, with RevX, comes the introduction of CRM remarketing and Facebook’s Custom Audiences and Website Custom Audiences capabilities. This allows marketers to leverage their CRM data like email ids and phone numbers to run cross-device campaigns on Facebook. Additionally, marketers can also run display and mobile remarketing campaigns to achieve their end goals of driving transactions, user engagement or app installs. Komli’s existing remarketing clients can seamlessly onboard their CRM data to RevX and immediately extend their campaigns to Facebook. The company’s beta campaigns have delivered a 50% increase in transaction volumes by running Facebook Website Custom Audiences campaigns via RevX.
 “Marketing complexity is continuously increasing as users are engaging with us via multiple devices from multiple locations across multiple properties. The challenge lies in tying these customer interactions to build complete user profiles and then leveraging this information for personalized messaging. RevX’s early move in the CRM remarketing space and their integrated approach to display, mobile and social is a very exciting proposition and we are working closely with them to scale our business across channels.” said Gagan Arora, Chief Marketing Officer, Printvenue.com, India’s leading printing and personalization portal.
 About Komli Media

Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social simpler and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. It is venture backed by leading investors such as Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital.

Find out more at http://www.komli.com

Media Contact Details

Kartik Poddar, Komli Media, ,+91-9769865365 , kartik.poddar@komli.com

Tapasya Naik, 20:20 MSL, ,+91-9769300360 , tapasya.naik@2020msl.com


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Information Technology, Media & Entertainment, Publishing & Printing , Technology;General:Consumer interest


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BWI: Get a Festive Home Makeover with the Largest Home Decor Platform-Makemyhome.com

Source : MakeMyHome.com
Tuesday, September 30, 2014 2:14PM IST (8:44AM GMT)
Get a Festive Home Makeover with the Largest Home Decor Platform-Makemyhome.com
Mumbai, Maharashtra, India

Makemyhome.com is a one stop shop for all your home decor needs. This multi-category home decor portal offer 40,000 + decor and lifestyle products, and over 100 + brands to suit any modern home owner’s every need. The E-Commerce Venture is backed by the Ram Ratna Group, a 40 year old trusted brand in India.

September definitely marks the beginning of festivities in India. September to December period is favoured by people of all age groups. It is filled with long weekends, fun times with family and friends over great food and house parties. It is also the best time to give your home a festive makeover and impress the guests.

​It is the little changes in your home that make a big difference. Changing the furnishings of your home is the most affordable, yet striking way of changing the entire look of your home.

At Makemyhome.com one can shop for premium, high quality furnishings at affordable rates without ever leaving your home. Makemyhome.com offers the widest range of throw pillows, bolsters, cushions and cushion covers, bed sheets, comforters, bed covers, gorgeous rugs and runners, quilts, blankets and carpets to pleasantly impress your house guests.

For those who prefer festive themes, Makemyhome.com has a large collection of nice ethnic, Rajasthani themed furnishings including cushions, Jodhpuri, Mugal styled carpets, marble table watches etc.

Makemyhome.com collaborated with Blog Adda for a Contest last month. This contest had 140 + entries from home interiors, home decor & lifestyle bloggers across India; it’s one of the biggest responses in their campaigns. Over 30 + home decor themes like Ethnic, Contemporary, Minimalistic, Casual, Chic, High-Tech, Retro etc were covered.

Makemyhome.com recently also collaborated with IDiva for a month long campaign which started on 1st September. Our Decor Experts will be creating informative and entertaining articles on home decor & lifestyle in line with the festive season all month long.

Hospitality and warmth remain a huge part of the Indian culture; and what better way to show affection to your friends, family and guests this festive season than by welcoming them in your home.  With Makemyhome.com, you can also buy kitchen accessories, appliances, aprons, quality hand towels, table mats, crockery, mugs, tea sets, tablecloths and a lot more to give your family and guests a fine dining experience under your roof.

The Makemyhome blog is a fantastic place for home owners to get creative and feel inspired to plan new things around their home. From DIY ideas to decorating tips, the blog has information of myriad home decor and organization subjects.

“Makemyhome.com is all about choosing quality products from best brands, at best prices, and delivering them on time at your doorstep. The whole idea behind this venture is to give busy home owners a chance to buy home decor items without running around in crowded shops on the weekends in search of the best deals” says Hemant Kabra, Director.  

This festive season, show your guests how it’s done with Makemyhome.com

Makemyhome.com at a glance:

  • 40,000+ products encompassing 100+ brands,
  • Get expert home décor tips & ideas  at zero cost using online chat facility at Makemyhome.com website
  • Many home decor styles specialty like Ethnic, Traditional, Contemporary, Rajasthani,  Retro and more brought from every corner.
  • Large collection of light / lighting products for Diwali
  • Over 140 + home decor and interior bloggers participated in the MakeMyHome BlogAdda Contest; one of the biggest success in their campaigns.
  • One of the most trusted brand in Home segment

ABOUT Makemyhome.com

 Makemyhome.com is the brainchild of the Ram Ratna Group, a market leader and innovator in the Home Electrical Space since past four decades. Today, apart from empowering India's domestic progress, the products manufactured by Ram Ratna Group Companies have presence in over 73 countries around the world.
Website: www.makemyhome.com
Blog: http://www.makemyhome.com/blog/
Facebook: https://www.facebook.com/MakeMyHome

Photo Caption: Celebrate Diwali Fashion with MakeMyHome Furnishings!
Video Caption: Dey & Kaur Adventures - Episode with The Mother-In-Law

Media Contact Details

Hemant Kabra, Director MakeMyHome.com, ,+91-9324141000 , hemant.kabra@ramratna.com


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Consumer Electronics, Household & Personal Care Products & Services, Media & Entertainment, Retailers;General:Consumer interest, Internet, Lifestyle


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BWI: GVK MIAL Awarded Five Star Rating For Occupational Health and Safety Audit by BSC

Source : GVK Mumbai International Airport Pvt Ltd (MIAL)
Tuesday, September 30, 2014 12:51PM IST (7:21AM GMT)
GVK MIAL Awarded Five Star Rating For Occupational Health and Safety Audit by BSC
Mumbai, Maharashtra, India

Mumbai International Airport Private Limited (MIAL) has been graded with a Five Star rating by the prestigious British Safety Council (BSC), which is the highest grading awarded by BSC in its Occupational Health & Safety (OH&S) Management System Audits. MIAL is only the second airport in India to receive this Five Star rating and with this win it now qualifies to apply for the prestigious “Sword of Honor Award”. The airport has attained 95.83 %, thereby achieving a 5-star rating (Grading of 92 - 100 per cent) which is a world-class benchmark standard.
BSC conducted the audit at MIAL, in the month of July 2014 using the British Safety Council's International Five Star Audit Numerical Safety Grading System.  The audit measured MIAL’s OH&S performance against a number of key performance indicators. BSC placed a greater emphasis on the MIAL’s approach to safety culture, occupational health, employee wellbeing, allocation of resources to health & safety and planning for change.
The Five Star OH&S Audits by BSC allows organizations of all types, sizes and sectors around the world to benchmark their health & safety management system against current best practices and to identify opportunities for continuous improvement. The audit specifications contain 5 sections divided into 64 elements which are measured for attainment of a maximum of 5000 points in total. A five star grading is awarded to an organization only when it scores 92% or more in these 64 elements.
This achievement of Five Star rating is a testament to MIAL’s continuous endeavor and commitment towards protecting the health & safety of its employees and passengers. This also demonstrates MIAL’s commitment to maintain and continually improve its health & safety standards in line with its corporate mission  - To own develop and operate airports that conform to highest standards of safety.

About GVK MIAL: GVK Mumbai International Airport Pvt. Ltd. (MIAL) is a Public Private Partnership joint venture between GVK-led consortium and Airports Authority of India (AAI). GVK MIAL was awarded the mandate for operating and modernizing Chhatrapati Shivaji International Airport, Mumbai (CSIA). Through this transformational initiative, GVK MIAL aims to make CSIA one of the world’s best airports that consistently delight customers besides being the pride of Mumbai. The new integrated Terminal 2 at CSIA enhances the airport’s capacity to service 40 million passengers per annum and one million tons of cargo annually. The new ‘Terminal 2’resonates cultural richness and legacy of India through a seamless amalgamation of architecture, design and the largest programme for art in public space spanning across the terminal. It also represents the new, contemporary and modern India through its enabling business ecosystem as well as efficient functioning made possible by state-of-the-art facilities and advanced technological systems adopted.

‘Jaya He’, India’s largest art program for public display at T2 which has nearly 7,000 exclusively sourced exquisite ethnographic objects is conceived as two distinct sections - ‘Layered Narratives’ at the arrivals corridor that explores aspects of Mumbai’s changing landscapes and ‘Thresholds of India’, a scenography wall spanning a total of 3.3 km leading to the different boarding lounges captures the expanse and beauty of Indian art is the transformation of this vision of GVK. The installations at ‘Jaya He’ are made from various mediums ranging from canvas, fibre, terracotta, paper, stone and metal. The mediums have been innovatively used to portray India’s rich art heritage and cultural traditions.

Media Contact Details

Vaibhav Tiwari, General Manager - Corporate Communications Mumbai International Airport Pvt. Ltd., ,+91-9820097475 ,+91 (22) 66850805 , vaibhav.tiwari@gvk.com

Aditya Shukla, Sr. Management Supervisor IPAN Hill + Knowlton Strategies, ,+91-9960537579 ,+91 (22) 40661783 , aditya.shukla@hkstrategies.com


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Aerospace & Aviation, Energy Companies, Financial Analyst & Investors, Major diversified industrial groups;General:Consumer interest


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BWI: Goldman Sachs Names Jyoti Bansal, Founder and CEO of AppDynamics, as “One of the 100 Most Intriguing Entrepreneurs” at Third Annual Builders + Innovators Summit

Source : AppDynamics
Tuesday, September 30, 2014 11:40AM IST (6:10AM GMT)
Goldman Sachs Names Jyoti Bansal, Founder and CEO of AppDynamics, as "One of the 100 Most Intriguing Entrepreneurs" at Third Annual Builders + Innovators Summit
Bangalore, Karnataka, India

Goldman Sachs (NYSE:GS) is recognizing Jyoti Bansal, founder and CEO of AppDynamics, as one of the 100 Most Intriguing Entrepreneurs at its third annual Builders + Innovators Summit being held October 15th - 17th in Santa Barbara.
Bansal, a Silicon Valley product visionary and innovator, founded AppDynamics in 2008 to serve the burgeoning number of “software-defined businesses” that depend on complex applications and infrastructure to serve their customers and bring in revenue. Bansal recognized that visibility into every line of that software is critical to ensuring the performance not just of the applications, but of the business itself. And so he created the AppDynamics Application Intelligence Platform, which can, with extreme speed and minimal overhead, offer complete visibility into an enterprise’s entire application infrastructure, and harvest critical business data from it. The platform is currently disrupting the multi-billion dollar application performance management (APM) market and fueling stratospheric growth for AppDynamics, which in six short years has grown to nearly 500 employees serving more than 1,400 enterprises worldwide.
Bansal was selected by Forbes in 2013 as a “Best Cloud Computing CEO to Work For.” In 2014, he was named “Best CEO” by the San Francisco Business Times at the Annual Tech & Innovation Awards, and was an EY Entrepreneur Of The Year™ 2014 Award Finalist in Northern California.
“It is humbling to be included in this prestigious cohort of entrepreneurs,” Bansal said, “Truly, I am here thanks to the drive, dedication, and brainpower of my incredibly talented colleagues at AppDynamics. I am fortunate to be standing at the helm of an amazing organization where everyone is committed to disruptive growth, pushing the boundaries of what is possible for this industry. We’ve already done so much but really, we’re just getting started.”
"We are honored to recognize Jyoti Bansal of AppDynamics as one of the most intriguing entrepreneurs of 2014," said David Solomon, co-head of investment banking at Goldman Sachs. "This is the third year for the summit, and we continue to be amazed by what happens when a diverse group of seasoned and emerging entrepreneurs — the builders and innovators — come together to discuss how to drive innovation, create jobs, and build enduring organizations.”
For more than 140 years, Goldman Sachs has been advising and financing entrepreneurs as they launch and grow their businesses. In addition to honoring 100 entrepreneurs, the summit consists of general sessions and clinics led by Goldman Sachs experts, seasoned entrepreneurs, academics and business leaders, as well as resident scholars.
For regular news and information about AppDynamics and the APM market, like and follow the company on:
Twitter: @AppDynamics
Facebook: http://on.fb.me/1fuD8NO
LinkedIn: www.linkedin.com/company/appdynamics
A free trial of AppDynamics is available at www.appdynamics.com/freetrial

About AppDynamics

At AppDynamics, our Application Intelligence Platform helps today's software-defined businesses proactively monitor, manage and optimize the most complex software environments, all in real time, and all in production. With cloud, on-premise, and hybrid deployment flexibility, AppDynamics works and partners with many of the world's most innovative companies. Customers include Citrix, Edmunds, Expedia, Fox News, John Deere, OpenTable, Salesforce.com, Sephora, StubHub, and Union Pacific Railroad. AppDynamics’ premier event for today’s software-defined business, AppSphere 2014, takes place November 3-5 in Las Vegas.

For more information, visit www.appdynamics.com.

AppDynamics is a registered trademark of AppDynamics, Inc. © 2008-2014 AppDynamics, Inc. All rights reserved. All other product and company names herein may be trademarks of their registered owners.


Media Contact Details

Dan Berkowitz, AppDynamics, ,415-518-7870 ,415-442-8447 , dberkowitz@appdynamics.com

Adithya Venkatesan, Gutenberg Communications, ,+91-9481174420 , adithya@gutenbergpr.com


KEYWORDS: Business/ Finance:Accounting & management, Advertising, PR & marketing, Business Services, Information Technology, Technology


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BWI: Eight out of Ten Indian Internet Users Admit to ‘Fear of Missing Out’ (FOMO) When Not Connected

Source : Tata Communications
Tuesday, September 30, 2014 10:30AM IST (5:00AM GMT)
Eight out of Ten Indian Internet Users Admit to 'Fear of Missing Out' (FOMO) When Not Connected
Connected World II" Report by Tata Communications Reveals Habits, Attitudes, Understanding and Expectations of Indian Internet Users
Mumbai, Maharashtra, India

Tata Communications, a leading provider of A New World of Communications™, today announces the results of its global report, titled ‘Connected World II,’ which reveals that 82% of surveyed Indians admit to a ‘Fear of Missing Out’ (FOMO) when not connected to the Internet, the highest percentage globally. Despite the nation’s dependence on all things digital, 60% of Indians surveyed equate the Internet with the World Wide Web; showcasing a gap in the actual understanding of the Internet. The report captures responses from 9,417 internet users across six emerging and developed countries – France, Germany, India (2,117), Singapore, the US, and the UK  – to better understand how users engage and connect with the Internet today.
The impact of the Internet on global economies is phenomenal. About 2.5 billion people are connected to the Internet today[1], that’s a third of the world’s population. By 2020, the number of connected devices is expected to rise to 26 billion[2]. With so many users checking in online each day, it may come as a surprise that there is still a huge gap in the public’s knowledge and understanding of the Internet. Only half of all global respondents accurately identify where the Internet resides (in network connected data centers), while 82% do not know that the fastest mode of internet delivery to their devices is through sub-sea cables. The good news is that surveyed Indians have an edge over their global counterparts when it comes to their understanding of the Internet with around 30% stating that sub-sea cables are the fastest way to deliver the Internet, compared to 18% globally. Moreover, 60% of surveyed Indians identify network connected data centers as the correct source of the Internet, compared to 51% globally.
“The Internet has truly changed the way we function. As technologies evolve and adapt, there is a huge potential for the Internet to affect different aspects of life, economy and society. The use of these technologies will continue to expand in unexpected ways, and organisations will need to continuously explore, adapt and embrace new digital realities to thrive in,” says Julie Woods-Moss, Chief Marketing Officer and CEO of Tata Communications’ Nextgen Business. “A better understanding of the Internet is likely to improve the appreciation of the Internet and its capabilities leading to new and innovative ways to incorporate digital resources into daily activities.”
The study also reveals that Asian respondents appear to be the most ‘internet dependent’ with less than half of surveyed Singaporeans and Indians capable of lasting up to 12 hours without internet access compared to 86% of German, 77% of French, 75% of US and 70% of UK respondents.
Respondents from Asia and those from the USA and Europe are distinctly different in their vision of the most inspirational opportunity that the Internet will deliver in the future: 32% of surveyed Singaporeans and 27% of surveyed Indians pick smart cities as their preferred choice for what the Internet will enable in the future. Respondents from the UK, France, Germany and the USA, meanwhile, feel that light speed connectivity will be more important.
Other highlights from India include:

  • The study reveals that in India, not only did 46% of respondents spend 6 hours or more a day actively using the Internet (in comparison to 29% globally), but an alarming 82% of respondents admit to the ‘Fear of Missing Out’ (FOMO) when not connected (the highest globally)
  • Although surveyed Indian men spend more time on the Internet than surveyed Indian women, it is Indian women (21%) who outdo men (16%) in feeling anxious or lost when not connected to the Internet
  • More than half of surveyed Indian internet users (56%) admit they can’t survive more than five hours without internet connectivity
  • Focusing on the technical understanding of the Internet, the study reveals that 48% of surveyed Indians have a realistic view of the Internet reaching its full capacity limitations, compared to Germany (26%), UK (30%), US (28%), France (43%) or Singapore (38%) respondents
  • Indian respondents understand that a lot of information resides in the ‘cloud’ with 69% aware that the ‘cloud’ resides in data centres
  • 61% of Indian respondents believe that ‘everyone owns the Internet’, compared to 70% globally with 21% rightly pointing out that each individual country owns their internet when compared to 16% globally
  • This study further discloses that tablets and smartphones are rapidly replacing television as the preferred screen as nearly twice as many surveyed Indians (43%) are willing to give up television for the Internet, compared to Americans (17%) and Europeans (22%) respondents
  • In the report, the Internet’s ability to ‘connect people globally with incredible speed’ is cited by more than three quarters of the Indian respondents as its principle benefit to society, as opposed to ‘providing a democratic platform for expression’ (10%), ‘enabling e-commerce’ (4%), ‘making shopping easier (3%)’ or a ‘social equaliser’ (5%)
The survey results also found that 77% of respondents believe the most beneficial impact of the Internet is its ability to connect people globally with incredible speed” says Woods-Moss. “This belief has been the guiding force of our business strategy in the past, and is the essence on which we have built our networks to support the present and the future. The fact that over 24% of the world’s internet routes use our network affords us a rare advantage and a perspective that helps connect with our customers globally across emerging markets and developed economies.”
As more and more global consumers demand greater flexibility with regards to their digital footprint (connected devices, mobility, access to higher bandwidth speed and capacity), Tata Communications recognises the critical role that the Internet plays in facilitating and controlling seamless access between the IT user and service provider (internal or external). Private and business consumers are looking for that ‘just works’ internet experience that allows them to seamlessly switch their home technology to the work place and vice versa. Tata Communications is creating an open communications infrastructure ecosystem that makes the Internet Fit for Business, ensuring high quality and predictable internet that delivers a robust digital ecosystem that’s equipped for the future and that can cope with customers’ demands of intelligence, scalability and reliability.
Tata Communications' global connectivity services are built on the world's largest and most advanced global sub-sea cable network, which enables carriers and enterprises to connect almost anywhere in the world. The cable network boasts significant depth in the key emerging markets including Asia, Middle East and Africa. Over 24% of the world’s internet routes use Tata Communications’ network.
For those interested in how the Internet actually works, a video can be found [here]. The complete global report can be found [here].
About the survey
Tata Communications conducted an online survey that comprised of 14 closed questions, aimed at capturing behavioural, technical and philosophical responses in relation to people’s associations, understanding and emotional connections to the Internet. A total of 9,417 respondents across six countries viz India, Singapore, UK, USA, Germany and France participated in the survey. Out of the total number of respondents surveyed, 50% of them are women and 50% men. 33% of the respondents are from Asia (India and Singapore), 52% from Europe (UK, France and Germany) and 15% from North America with age ranges: 15-25=11%, 25-35=23%, 35-45=22%, 45-55=22%, 55-65=21%. The findings of this survey were then analysed as an aggregate of the responses and further based on age, gender and location to arrive at the insights.
About Tata Communications
Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications™. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.
The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to more than 200 countries and territories across 400 PoPs, as well as  nearly 1 million square feet of data centre and collocation space worldwide.
Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice.
Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications’ various filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

Media Contact Details

Shahnaz Mansoor, Tata Communications, ,+91-9833996903 , shahnaz.mansoor@tatacommunications.com

Rashmi Shetty, Rediffusion Edelman , ,+91-7738076387 , rashmi.shetty@edelman.com


KEYWORDS: Business/ Finance:Business Services, Information Technology, Technology, Telecommunications;General:Consumer interest, Economy, Internet


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BWI: Popular Travel Myths Busted by Stayzilla.com

Source : Stayzilla.com
Tuesday, September 30, 2014 10:55AM IST (5:25AM GMT)
Popular Travel Myths Busted by Stayzilla.com
Chennai, Tamil Nadu, India

Stayzilla.com, India’s largest online marketplace for ‘stays’  that covers over 17000 stay options in India, recently went on a mission to decode some popular travel related myths and found that some of the results of their exercise were completely contrary to popular wisdom. Ranging from perception of the size of different travel segments, tips on how to save more while traveling, and insights in new, emerging travel hotspots, the study covers the entire gamut of the travel ecosystem.

Travel Myth 1: Travellers prefer to stay at hotels when holidaying
Despite hotels being lauded as the primary choice for most travellers, Stayzilla has noticed a new trend where travellers are moving towards exploring alternate stay options such as homestays, hostels, BnBs etc. Particularly noted among younger travellers, 22% of all bookings are now for non-traditional stay options.
The primary driver behind this is seen to be the growing need for personalized experiences. Travellers are now clamouring for authentic, local experiences. The social component to experiential travel, a greater degree of customization at smaller, independent stays, and economic pricing are all contributing to this.
The rapid growth in this trend has been driven by men, primarily with 74% of all alternate stay bookings coming from them. Alleppey, Manipal, Coorg and Bangalore are some of the most popular destinations
Travel Myth 2: Packaged tours cost lesser, when compared to customised, individual bookings
The conventional wisdom has always said booking packages tours, as opposed to splitting it up among travel, stay etc is the way to get bang for buck and spend less. This seems to be a flawed assumptions.
Making your travel and accomodation bookings independently leads to an average of 30% in savings. Individual bookings have grown 25% yearly over packaged tours.

Travellers are also much more informed - performing checks across the spectrum of travel website to ensure they only book at the best price. In addition to this, a variety of other factors including distance from travel hub, proximity to tourist landmarks and amenities on offer at the hotel are all part of the decision making process.

Travel Myth 3: Market size of the ‘value & budget’ travel segment is miniscule
Another myth found broken is one about the size of the value and budget travel market. Once seen as miniscule, this segment now sees over 50,000 room night bookings in a day, and is valued at over 3 lakh room nights.
This market is still a whitespace, with the top 4 players combined holding less than 1% of the market. There is an astronomical unaddressed market that needs to be brought online and the opportunities in this space are boundless.
Travel Myth 4: Tier 2 & 3 markets are for ‘budget’ holidays
Tier 3 & 4 towns have been assumed to be the haven of budget stays. This myth too is found broken - nearly one in five 3-star and above hotel chains in India has a presence in tier 2 and tier 3 towns. This penetration is growing 30% yearly.
High-end travellers are now seeking unique experiences, and travelling to virgin, explored tourist destinations in tier 3 & towns.
Travel Myth 5: Northeast India is not a popular holiday destination
The North-East is fast emerging as popular holiday destination for travellers from Orissa, West Bengal, Bihar etc. The hitherto unexplored nature of the region as well as its focus on eco-tourism, and promotion of activities such as trekking, rock-climbing, bungee-jumping etc is also drawing experiential tourists.
Pelling, Shillong and Gangtok have emerged as popular hubs. Bookings to the region have grown by 250% in the last year, with the volume now constituting 15% of all summer bookings.

Yogendra Vasupal, Founder & CEO, says he is exciting by the new kind of traveller emerging in India - young, confident, well-informed and risk averse. “We are seeing the emergence of a new kind of traveller in India. The traveller of today is well informed by the internet and armed with mobile apps. This traveller is adventurous, open to experimenting and not risk-averse. Consequently, we see the market of ‘alternate stays’ exploding over the next three years. Stayzilla is currently operating at 1500 rooms per night. As the acceptance of alternate stays grows, we see this scaling up to 5000 rooms per night by the end of the year" he said.
About Stayzilla.com

Incorporated in August 2005, Stayzilla.com is India’s largest online marketplace for ‘stays’. From Kargil to Kanyakumari, Stayzilla offers stay choices in over 1000 tier 1, 2 & 3 towns and cities in India, covering a network of over 13,000 stay options spanning alternate stay options like Home Stays, Rentals, B&Bs to structured providers like Hotels. The company focuses on providing customers the best ‘value for money’ option within each stay category. Stayzilla has specialized technology and customer service processes to ensure that customers have an enriched experience even in the remotest towns. With an angel funding of $0.5 million from the Indian Angel Network, Stayzilla recently received Series A funding from Matrix Partners.

Photo Caption: Stayzilla.com Travelmyths-Busted! 

Media Contact Details

Vedanarayanan Vedantham, Stayzilla.com, ,+91-9500000439 , vedanarayanan@stayzilla.com

Rishika D'Anto, 20:20 MSL, ,+91-9003244229 , rishika.danto@2020msl.com

Nina Justin, 20:20 MSL, ,+91-8056126560 , nina.justin@2020msl.com


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Technology, Travel & Tourism;General:Consumer interest, Travel & Tourism


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