Shaun Mitra, Chief Business Officer of UST Global, an information technology solutions and services company for Global 1000 enterprises, today spoke at the 2nd Annual Great Indian IT Marketing Summit (GIMS) hosted by Paul Writer in Bangalore.
Shaun was a panelist at the discussion moderated by Dave Munn, President and CEO, ITSMA, and was joined by other eminent speakers such as Indraneel Ganguly, Senior Vice President- Marketing, Tech Mahindra and Faisal M. Paul, Director - Marketing & Solution Alliances, Enterprise Group, Hewlett Packard India. Deliberating on the topic ‘Making your brand relevant globally: Success & Challenges’, the panelists shared insights on brand management and global trends to be watched out for the in the year ahead.
Sharing his views on being globally relevant, Shaun Mitra said, “In order to achieve true global relevance, the most successful brands have also been able to go local. This sort of success comes through support, not just from the leadership team but by having brand values woven into the fabric of the organization as a whole. And as with everything we do, periodic checks have to be put in place by brand managers to ensure that it is still relevant within the changing business landscape. ”
GIMS witnessed the participation and attendance of CXO suite members, VPs and AVPs across a host of Indian and global technology companies.
About UST Global
UST Global(R) (www.ust-global.com) provides information technology solutions and services for Global 1000 enterprises. It delivers business value through a combination of process excellence, quality frameworks, and service delivery innovation. Its client-centric Global Engagement Model (GEM) ensures 24/7 delivery of services through onshore, near shore and offshore centers. It offers consulting, tech build, application development and maintenance, infrastructure, QA and testing, ecommerce, business intelligence, data management, social media solutions and BPO services. It serves clients in the healthcare, insurance, retail, financial services, manufacturing, telecom, media, utility and energy industries. Headquartered in Aliso Viejo, California, UST Global and its offices in the United States, United Kingdom, India, Malaysia, Philippines and Mexico transform global innovation through technology, jobs and training.
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