BWI: Rediff.com Announces Enhancements to its Rediff News App Service

Press release from Business Wire India
Source: Rediff.com (India) Ltd.
Monday, April 08, 2013 05:10 PM IST (11:40 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Information technology, Major diversified industrial groups, Media & entertainment, Retailers, Telecommunications; Technology
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Rediff.com Announces Enhancements to its Rediff News App Service


Mumbai, Maharashtra, India, Monday, April 08, 2013 -- (Business Wire India) -- News as it happens from 30,000 Indian and International News Sources now available for free via the Rediff News App

24x7 access to news on the move, for users using almost any phone with a data plan

Rediff.com India Limited (Nasdaq: REDF), India's leading online provider of news, information, communication, entertainment and shopping services today announced enhancements to its Rediff News App service, which will now bring news from over 30,000 Indian and International sources to users for free just by downloading the Rediff news app.

Apart from the latest news on Rediff.com, this new app from Rediff also aggregates news from top news sources such as Reuters, The New York Times, Washington Post, The Times of India, The Economic Times, and The Hindu, among others.

Rediff has enabled multiple versions of the app for mobile devices ranging from those using the latest versions of iOS, BlackBerry, Windows 8, and Android, to feature phones using the classical Java and Symbian operating systems. Each version is designed to provide the best user experience on the respective operating system and provides aggregated news content from multiple sources.

The contemporary tiled interface design, displays the latest news with images and a short description across popular categories such as Top News, World, Business, Sports, Cricket, and Entertainment. A user can tap on an image to get a summary of the news and a further tap takes him/her to the full article on the original news source. The easy-to-use search function enables users to search for news on any topic of interest and provides the ability to change the default manual setting to refresh the content at a frequency of their choice. The 'Also read' feature helps users discover more news as they browse related content. The app provides an offline access to previously downloaded news content even when the user is not connected to the internet, providing each user with a unique and differentiated news search and viewing experience.

Ajit Balakrishnan, Chairman and CEO, Rediff.com said, "The Indian mobile internet user base is expected to grow exponentially on the back of initiatives by the Government of India and leading Indian telecom service providers. Our launch of the Rediff News app that can work on almost all mobile phones provides users with better access to worldwide news and enhances search functionality. This is part of our continued strategy of enhancing our offerings to improve the Rediff user experience and positions Rediff to take advantage of future growth opportunities."

To download the free Rediff News app, please visit http://m.rediff.com/newsapp from your mobile browser. The app is also available on all leading app stores.

About Rediff India: Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

Safe Harbor

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.



CONTACT DETAILS
Mandar Narvekar, Investor Relations and Corporate Affairs Contact, Rediff.com India Ltd., +91 (22) 61820000, investor@rediff.co.in
Glenn Wiener, Media Relations Contact, GW Communications (U.S.A.), 212-786-6011, gwiener@GWCco.com
Dionne Manchester, Media Relations Contact, GW Communications (U.S.A.), 212-786-6068, dionne@GWCco.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, IT, GROUPS, MEDIA, RETAIL, TELECOMMUNICATIONS, TECHNOLOGY

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