BWI: India Australia Test Series Garner Highest TV Ratings Amongst All Test Series Over the Past 4 Years

Press release from Business Wire India
Source: ESPN STAR Sports
Monday, April 08, 2013 04:55 PM IST (11:25 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Business services, Media & entertainment, Sports
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India Australia Test Series Garner Highest TV Ratings Amongst All Test Series Over the Past 4 Years


New Delhi, Delhi, India, Monday, April 08, 2013 -- (Business Wire India) --
-- The 4 test series clock up an average of 2.05 TVR

-- The Hindi presentation contributes an impressive 40% to the overall ratings

-- More than 9.28 crore fans watched the 4 test matches

-- The series delivers almost 50% more ratings as compared to the previous India Australia series in 2011/12

The television broadcast of the recently concluded India Australia Test cricket series 2013 has delivered an impressive average rating of 2.05 TVR. This is the highest average rating for a Test series played by India in the past 4 years. ESPN STAR Sports' commitment for enhanced viewer engagement with the introduction of a world class Hindi commentary simulcast found favour with cricket fans as it contributed 40% of the overall ratings. The 4 test series delivered impressively on reach as well with 9.28 crore people watching the telecast.

The India Australia series 2013 has delivered almost 50% higher ratings as compared to the previous India Australia series played in Australia in the year 2011/12 which averaged 1.37 TVR. The 4 test series also delivered 22% higher ratings than the India England test series played earlier this season which delivered an average of 1.68 TVR. The TV ratings peaked at 3.2 TVR on the eventful 3rd day of the 4th test match when Cheteshwar Pujara made a quick fire 82 in India's pursuit for victory.

Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt Ltd, said, "We are extremely delighted with the results. Our approach to the presentation of Indian cricket has been a game changer in many ways. The introduction of Hindi commentary feed has done well and so has our strong web offering through starsports.com which allows consumers to get in the game online.

Our aggressive marketing campaigns through the season which focussed on new and upcoming heroes of team India in transition culminating with the 'Asli Test Baaki Hai' campaign for the India Australia series struck a chord with fans across the country.

Our aim is to take the viewership of this game to a completely new level - be it through our compelling campaigns, quality of talent, look and feel of the presentation, multi-platform delivery or through promoting it across the entire STAR network."

India Australia Test series 2012/2013

Test match TVR Ratings*
1st Test match 1.9
2nd Test match 2.1
3rd Test match 2.0
4th Test match 2.3
Average 2.05

Source: TAM
TG: CS M, 15+, SEC ABC





CONTACT DETAILS
Sameer Bajaj, Corporate Communications, ESPN Software India Pvt Ltd, +91 9811222700
Supriya Gupta, Corporate Communications, ESPN Software India Pvt Ltd, +91 9899552515
Monish Mazumdar, IPAN H+K Strategies, +91 9810542491
Sukriti Kalra, IPAN H+K Strategies, +91 9910393262

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, BUSINESS SERVICES, MEDIA

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