BWI: 'Incredible Foods Pvt. Ltd' brings Mumbai based Food Chain 'CREAM CENTRE' to North India & Launching India's First ever Fruit Café “FRUIT FOREST”

Press release from Business Wire India
Source: Incredible Foods Pvt. Ltd
Thursday, April 04, 2013 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, People; Business: Business services, Media & entertainment
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'Incredible Foods Pvt. Ltd' brings Mumbai based Food Chain 'CREAM CENTRE' to North India & Launching India's First ever Fruit Café "FRUIT FOREST"


New Delhi, Delhi, India, Thursday, April 04, 2013 -- (Business Wire India) -- The 2nd Generation of Kohinoor Foods is foraying into the food & beverage segment through Incredible Foods Pvt. Ltd. The concept based restaurants - CREAM CENTRE & FRUIT FOREST will be launched by Incredible Foods in Delhi & NCR region.

A fast-paced lifestyle and an exposure to international cuisine are making consumers increasingly look for cuisines that reflect their changing lifestyle. Incredible Food is bringing to the consumers India's unique concept based restaurants that are sure to tickle the delectable taste buds. With the launch of these restaurants, the North Indian consumers now have the option to choose from a variety of offerings from a menu that offers diversity in taste, style and origins.

CREAM CENTRE, a well-known Mumbai based vegetarian food chain, offers a diverse range of fresh and exciting vegetarian food from light bites and food on the go to fine dining family restaurant. The cuisine takes its influences from the Italian, Mexican, and Lebanese to Mumbai, Hyderabad and Delhi food specialties' amongst many other cuisines. CREAM CENTRE enters North India after satiating the taste buds in Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad, Cochin etc and receiving an overwhelming response in Dubai.

FRUIT FOREST, India's first ever fruit café & bar, offers the freshest and choicest of seasonal fruits from across the world combined with a wide range of beverages to the upwardly mobile fitness freak generation that majorly invests towards the health aspect. Around 70 % of the food items on the menu will be fruit oriented while the rest will be non-fruit based food items to reach out to a wider consumer base. All this will be served with an unparalleled service in a friendly and familiar setting.

Mr. Nishant Arora & Mr. Ankush Arora, Directors, "INCREDIBLE FOODS PVT LTD says, "Despite India's great tradition of food, eating out was not as common as in the West until recently. Now, eating out is a regular form of entertainment, especially in the metros, mini-metros and Tier I cities, driven by rise in income and urbanization. This is the market that we aim to capitalize on with the launch of CREAM CENTRE & FRUIT FOREST. These niche restaurants are based on unique concepts and we are hopeful that the mouthwatering culinary creations on offer will help us draw customers in large numbers. "

they further added, "With the launch of Cream Centre & Fruit Forest, the Company is bullish about increasing its presence in North India, and we are gearing up to expand our presence and have aggressive marketing plans to further our growth.



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KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, PEOPLE, BUSINESS SERVICES, MEDIA

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