BWI: HCL ME Tablets Collaborates with Fashion Designer Nida Mahmood

Press release from Business Wire India
Source: HCL Infosystems Ltd
Wednesday, April 03, 2013 06:26 PM IST (12:56 PM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, People; Business: Business services, Electronic appliances & components, Information technology; Technology
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HCL ME Tablets Collaborates with Fashion Designer Nida Mahmood


New Delhi, Delhi, India, Wednesday, April 03, 2013 -- (Business Wire India) -- -- Unique amalgamation of technology and fashion!

-- A time machine concept on the ramp - costumes adorned with HCL ME Tablets!

HCL Infosystems Ltd. India's premier services and ICT systems integration, distribution and hardware company collaborated with Nida Mahmood, an artist, fashion designer and painter, to showcase its latest range of ME tablets to audiences in a recently held fashion event. A fusion of fashion and technology, this designer's collection was presented in an unique manner. The show saw the installation and a model, as part of the live installation designed entirely with HCL ME Tablets.

The entire installation, called VDO GAGA was themed around the concept of a time machine on which, the muse and protagonist of the collection, travels around through time and space. HCL ME tablets were an integral part of the 3 wall installation setup and the outfit adorned by the muse. The presentation was extremely interactive as the tablets played live media content and were programmed by a time delay application which brought close to 100 tablets alive at the same time.

Speaking on the occasion, Mr. Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems Ltd said, "We are delighted to be associated with Nida Mahmood and want to compliment her for this unique concept of blending technology with art and fashion. ME Tablets has helped transform Nida Mahmood's creative thought into reality. This is just the beginning of our association and we look forward to be a part of more such innovations in future. Also the tablet being a lifestyle product, the device finding its way onto a fashion ramp is indeed apt!"

Speaking on the occasion, Nida Mahmood said, "It's a great feeling and we at New India Bioscope Co. are really excited about our association with HCL Infosystems and ME Tablets. The confluence of art and the right application of my thought endowed through ME Tablets has created this unique time capsule called VDO Gaga. It gives me immense satisfaction to see everything falling into place"

This creative showcase of HCL ME tablets pulled in large crowds who were enthralled to see the collection. The time machine installation in a larger grandeur will be showcased at select venues by Nida Mahmood.

About HCL Infosystems

HCL Infosystems Ltd. with revenue (LTM) of US$ 2.0 billion (Rs 10,401 crores) is India's Premier Technology Company and offers a wide spectrum of IT Services and Products ranging from Cloud to Learning Solutions. As a complete IT solutions provider the company offers comprehensive offerings in Enterprise Application Services, IT Infrastructure Managed Services, System Integration, Office Automation Products and Services, Distribution and Support Services. The company operates in both the Consumer and the Enterprise space - offering the latest mobility products and operating in verticals like BFSI, Telecom, and Healthcare respectively.

HCL Care, the support and service division of the company has one of the largest and most extensive service networks across the country and provides end to end support services for various IT, Telecom and Consumer Electronics products.HCL Infosystems has one of the largest distribution network of digital lifestyle global brands and an unparalleled robust service network in the country including Tier 2 and 3 cities. Digilife Distribution and Marketing Services (DDMS), a 100% subsidiary of HCL Infosystems focuses on multi brand distribution and offers value added distribution for its partners including strategic consulting services, last mile connect and support in marketing and promotions. HCL Learning a division of the company covers the entire spectrum of education and training requirements across schools, colleges, individuals and enterprises and offers rich learning solutions across these segments. HCL Infosystems MEA (Middle East and Africa), a fully owned subsidiary of HCL Infosystems is part of the emerging markets outreach of the company and focuses on expanding the business in the Middle East and African geographies and provides comprehensive IT solutions to customers across verticals in the region. The company also has robust operations in Singapore with its subsidiary HCL Insys Pte. Ltd. gaining traction in the region with its Enterprise solutions including a strong offering in Infrastructure Managed Services.

For more information please visit us at www.hclinfosystems.in

About HCL

HCL is a $6.3 billion leading global technology and IT enterprise comprising two companies listed in India - HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer of modern computing, HCL is a global transformational enterprise today. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 90,000 professionals of diverse nationalities, who operate from 31 countries including over 720 points of presence in India. HCL has partnerships with several leading global 1000 firms, including leading IT and technology firms.

For more information, please visit www.hcl.com

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Costume adorned with HCL ME tablets recently showcased at a highly acclaimed fashion show
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Costume adorned with HCL ME tablets recently showcased at a highly acclaimed fashion show


CONTACT DETAILS
Tanay Gogoi, Head Corporate Communications, HCL Infosystems Ltd, +91 9971179400 / +91 (120) 2520977 / 2526518 - Extn : 3414, tanay.gogoi@hcl.com
Shipra Atrya, Account Executive, + 91 9990731646, shipra.atrya@mslgroup.com
Vibhuti Tandon, Account Associate, +91 9718545253, vibhuti.tandon@mslgroup.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, PEOPLE, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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