BWI: autoX and Quattroruote Form an Editorial Partnership

Press release from Business Wire India
Source: autoX
Tuesday, March 12, 2013 02:20 PM IST (08:50 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Publishing & printing; Automotive
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autoX and Quattroruote Form an Editorial Partnership


New Delhi, Delhi, India, Tuesday, March 12, 2013 -- (Business Wire India) -- autoX, the fastest growing Indian motoring magazine, joins hands with Italy's number one automotive magazine, Quattroruote, to provide the world's best automotive content to Indian readers.

autoX celebrates its 75th issue in April 2013 by announcing an editorial partnership with Italy's number one automotive title, Quattroruote, produced by Editoriale Domus - one of the oldest, and most respected, publishers in Italy.

autoX, fuelled by passionate motoring junkies since 2006, is the fastest growing automotive lifestyle publication and portal in India. The features produced by autoX are both thorough and entertaining, to not only inform readers but also form an emotional connect with them. The reviews meet the highest standards of editorial quality & integrity, and autoX is also the only motoring magazine that conducts monthly performance testing at the Buddh International Circuit.

Conversely, Quattroruote is the only publication in the world that has its own test track, which is used both by Formula 1 teams and also automotive manufacturers for testing. Since 1956, Quattroruote has been a benchmark for industry and consumers alike - making it Europe's most authoritative car magazine. Quattroruote's tests are among the most comprehensive in the world, and will continue to ensure that autoX provides the best motoring content on the planet.

"We share the same values of transparency and objectivity, so collaborating with Quattroruote is the logical next step in our evolution towards being one of the most influential, informative and entertaining automotive resources in India," said Dhruv Behl, Managing Editor & Publisher, autoX.

"Tradition, quality, intellectual value and innovation have been part of the history of Editoriale Domus since its foundation in 1929. Over the years our publishing house has built an effective communication system around its brands, capable of connecting consumers and businesses. We work with taste, passion and seriousness, and our products are renowned for their authoritativeness and reliability. We look forward to bringing these values to Indian readers by collaborating with autoX," said Maria Giovanna Mazzocchi, President of the Board of the Directors and owner of Editoriale Domus.

To see a short preview of the autoX 75th issue log onto www.youtube.com/autoxtv

About autoX:

At autoX, we strive to put our readers in the driver's seat of the most exciting industry in the country. Everything we do is driven by: Heart; Soul; Passion; Emotion.

Through our focus on visual appeal, using attractive layouts and photography, and our storytelling approach with an inclination towards humour, we engage with a wide cross-section of industry and society.

In the newly redesigned www.autox.in, we have one of the most comprehensive and best-designed websites in the automotive universe. Through Magzter, digital copies of autoX are available for Apple, Android, and Windows devices.

Comnet Publishers Pvt. Ltd. (an ISO 9001:2008 & 14001:2004 certified company) is a part of the leading Exhibitions India Group - a trade promotion group established in 1987 that pioneered the organizing of trade fairs in India, with allied businesses in sales representation, consulting, publishing, conferences, travel & hospitality, and display design.

About Quattroruote:

Since 1956, Quattroruote has been the reference car magazine in Italy. It reports on car novelties, regulations, surveys and the car-related economy. Its strength lies in the capability of entertaining its readers, while orienting their purchase choices. Quattroruote has the only test track worldwide fully owned by a publishing group. The circuit has obtained FIA's certification for Formula 1 testing.

Established by Gianni Mazzocchi in Milan in 1929, Editoriale Domus is one of Italy's leading publishers of special interest magazines. The company's fields of interest are mobility, architecture & design, travel, and cooking.

A large portfolio of titles, web and digital publishing activities, a private test track, a comprehensive automobile database, 300 employees, over 15 million copies circulated yearly, 300,000 downloads, over 20 apps, 2 million unique users. 30 million page views: these are the key facts and figures of Editoriale Domus.

To view the photographs, please click on the links given below:

autoX Cover

Quattroruote Cover
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Sakshi Gupta, Corporate Communications Executive, Exhibitions India Group, +91 9811536211, sakshig@eigroup.in

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, PUBLISHING, AUTOMOTIVE

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