BWI: Haier Marks Up the Spirited Celebrations This Festive Season with EcoLife

Press release from Business Wire India
Source: Haier India
Wednesday, October 17, 2012 12:21 PM IST (06:51 AM GMT)
Editors: General: Consumer interest, Entertainment, Environment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Retailers; Technology
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Haier Marks Up the Spirited Celebrations This Festive Season with EcoLife
Exciting assured gifts on Haier's EcoLife range of products to double the brightness this Diwali

New Delhi, Delhi, India, Wednesday, October 17, 2012 -- (Business Wire India) -- Keeping the promise of delighting its customers with exciting and timely offers, Haier, one of the largest Home Appliances & Consumer Electronics brands globally and world's No.1 brand in major appliances brings a range of exciting promotional offers to celebrate the festive season.

Haier today announced the 'Get blessed this Diwali' campaign which is in sync with their green initiative EcoLife as a part of the global re-branding exercise aimed at designing smarter and environment friendly products. During the festive season, Haier's unique range of EcoLife products - EcoFresh for refrigerators, EcoClean for washing machines, EcoSmart for LED TVs, EcoComfort for ACs, EcoDiet for Ovens and EcoSafe for spa water heaters will hold a great assortment of assured gift offers and super warranty of upto 11 years on various products.

Extending warm festive greetings, Mr. Eric Braganza, President, Haier India said, "We hope the festival of light is even bigger and brighter for our customers. We are pleased to offer exciting offers on our range of innovative and green products that come with assured gifts and easy payment options. The company is eyeing a sales growth of minimum 50 percent as compared to the last year.""

To ensure that the customers rejoice this Diwali even more, finance options with zero percent interest are also available throughout the season and super warranty of upto 11 years. The offer is valid till 15th November 2012, across all Haier stores, nationwide, except Kerala state.

Offer Details

Warranty Details

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 20.7 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier refrigerators, LCD LED TVs, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.

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http://www.BusinessWireIndia.com/attachments/Offer_Details(1).pdf
Offer_Details(1).pdf
http://www.BusinessWireIndia.com/attachments/Warranty_Details(1).pdf
Warranty_Details(1).pdf


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