BWI: Mission Red Planet for the World Ducati Week Sponsored By Shell Lubricants

Press release from Business Wire India
Source: Shell Lubricants
Thursday, June 07, 2012 02:36 PM IST (09:06 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Automotives, Business services, Energy companies, Media & entertainment; Automotive
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Mission Red Planet for the World Ducati Week Sponsored By Shell Lubricants


New Delhi, Delhi, India, Thursday, June 07, 2012 -- (Business Wire India) -- Shell Lubricants, the global market share leader in finished lubricants has come together with Ducati Corse for the World Ducati Week. This is a road trip from Dubai to Italy where, Sundeep Gajjar, a motorcycle photo-journalist from India, rides a Ducati MultiStrada across seven countries to reach the World Ducati Week in Italy. It is sponsored by Shell Advance, the motorcycle oils with RCE technology that gives your bike the responsiveness you can hear. This ride was flagged off in Dubai on 19th May 2012 among much fanfare.

Sundeep is a photographer and founder of India's largest motorcycling community and is travelling through Iran, then cross Turkey, Bulgaria, Romania, Hungary and Slovenia to reach World Ducati Week 2012 in Italy on 22nd June.

Once Shell Advance enters the bike, the biker is all set for an enjoyable ride. Shell Advance Ultra is a fully synthetic 10W 40 formulation which is recommended by Ducati for any bike in its portfolio. This is the same oil that keeps many Ducatis around the world running at their peak performance. Shell is the main sponsor of this ride..

The technical partnership between Shell and Ducati Corse, a subsidiary of Ducati that deals with the firm's involvement in motorcycle racing, is a strategic relationship in which both parties embrace product development. The programme is extensive, covering technical support and consultation, plus product development and provision of tailored Shell Advance racing lubricants and Shell V-Power racing fuel. This technical partnership has been developed over the past 11 years and has become one of the strongest within the motorcycle world having produced six World Superbike Riders' Titles and nine Manufacturers' Titles. In 2003 Shell joined Ducati in the pinnacle of two-wheeled motorsport racing, MotoGP, and in 2007 gained their first Riders' World Championship, the first time a non-Japanese manufacturer had won for 33 years. At the core of this relationship lies a common passion for technology.

Shell Lubricants, is running a unique and exciting campaign exclusively for its customers with its range of motorcycle oils Shell Advance. "Will your lucky key unlock a Ducati", the Shell Advance promotion offers a never before opportunity to its customers to win a Ducati Monster 795 , along with a host of other gifts on offer are 12 other bikes to grab. To qualify, customers need to purchase a pack of Shell Advance AX5 (900 ml or 1L). This offer is valid till 30th June, 2012.

World Ducati Week is a natural extension to the "Will your lucky key unlock a Ducati" campaign which was a path-breaking initiative as no brand in this category has ever offered a Ducati Monster 795 or 12 other bikes as a part of promotional campaigns.

About Shell Lubricants

Shell is the global market share leader in lubricants with 13% of the market in volume terms, according to the international market research firm Kline. The company makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications. These include consumer motoring, commercial transport, mining, food processing and power generation.

Shell Lubricants has five lubricants research and development centers in the UK, Germany, France, the US and Japan.

Shell's portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoil® and Quaker State®. Shell also owns a portfolio of car care products and Jiffy Lube® services.

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.

To view the photographs, please click on the links below:

missionRedPlanet-3: In a Turkish village of Safranbolu

missionRedPlanet-9: A lake in Turkey

World Ducati Week 2012
For picture(s)/data to illustrate this release click below:

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KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, MEDIA, AUTOMOTIVE

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