BWI: PVR Ltd. Expands its Footprints in Madhya Pradesh

Press release from Business Wire India
Source: PVR Limited
Tuesday, May 08, 2012 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Media & entertainment, Retailers
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PVR Ltd. Expands its Footprints in Madhya Pradesh
Launches PVR Talkies in Ujjain

New Delhi, Delhi, India, Tuesday, May 08, 2012 -- (Business Wire India) -- PVR Ltd., the leading entertainment company in India, today announced the launch of its 3 screen multiplex at Treasure Bazaar Mall in Ujjain, Madhya Pradesh. The multiplex is spread across an area of 27, 254 sq ft, with a capacity of 821 seats. With this launch PVR now stands at 173 screens in 40 cinemas in 24 cities across India.

The pious city of Ujjain represents an interesting blend of age old legacy and the modern day lifestyle. This is the cultural city of Madhya Pradesh that allures thousands of people to come here every year. PVR considering the needs and preferences of all the people in Ujjain promises to provide an unmatched movie experience and hygienic environment with basic facilities at attractive pricing ranging from Rs 50 - Rs 120. PVR has always believed in giving the consumers an ultimate cinema viewing experience.

PVR being the leader in the multiplex business understands that the customer's requirements vary from a metro vis a vis a smaller city. Therefore considering the demand of movie lovers in Ujjain and to ensure accessibility factor PVR today has launched PVR Talkies - the people's cinema for tier II & III cities to reach out to its patrons present in Ujjain.

Speaking on the occasion, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. said, "We are pleased to announce the launch of our first PVR Talkies model in Madhya Pradesh after our successful run as a mainstream cinema in Indore. PVR Talkies has been successful in cities across the nation and we hope to receive an overwhelming response from the city of Ujjain. The launch has been planned keeping in mind the growing needs of the discerning audience in tier II & III cities for a quality cinema viewing experience. We have a target of operating 500 screens by the end of 2015 and of this around 100 screens would be set up in smaller towns and cities."

Commenting on the opening, Mr. Manish Kalani, Chairman and Managing Director, Entertainment World developers, "We are extremely pleased to form an association with PVR Cinemas. They are the leaders in the entertainment space and we are delighted with the opening of PVR Cinemas in our city. PVR has constantly evolved itself in the multiplex space and the Talkies format is a perfect way to reach out to their audiences in smaller cities like Ujjain. With digital projection, high-quality sound system, and comfortable seats in all Audis, PVR will surely provide an ultimate movie experience to the people and we hope to receive a positive response from the people here."

PVR Ujjain has been designed in the distinctive manner keeping in mind the uniqueness of the city. The auditoriums are designed in red colour scheme with state of art technology to enhance the experience. The ceiling has a vault with circular spread of openings reflecting diffused lighting accentuating nice ambience wit. The cinema also offers variety of food and beverage options available at reasonable prices. The scrumptious vegetarian food options agree to the religious sentiments of the people in the pious city of Ujjain.

About PVR Ltd.

PVR is one of the largest and most premium film entertainment companies in India. PVR currently operates a cinema circuit consisting of 173 screens in 40 cinemas spread over 24 key cities in India. PVR's service offerings include low-cost multi-screen cinemas that offer superior ambience and high hygiene standards for consumers in Tier II cities; branded as 'PVR Talkies' at one end of spectrum. On the other hand, PVR has launched the premium brand of multiplexes called "PVR Premiere" which includes Gold Class Cinemas that caters to the esteemed urban consumers with facilities like fully recliner seats, personalized menu, lounge areas, and many such services. In addition to its existing models, PVR recently launched a dazzling new concept of luxury cinema viewing at Director's Cut PVR also operates a film distribution and production business through its subsidiary, PVR Pictures, which is involved in production of films across genres and distribution of Indian and international films across India. It also operates a bowling business PVR bluO, internationally a well established bowling brand, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. bluO brings fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment.



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KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA, RETAIL

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