BWI: element14’s e-commerce Enhancements to Boost Engineers’ Productivity in Asia Pacific

Press release from Business Wire India
Source: element14
Thursday, May 10, 2012 10:54 AM IST (05:24 AM GMT)
Editors: General: Consumer interest; Business: Business services, Electronic appliances & components, Information technology; Technology
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element14's e-commerce Enhancements to Boost Engineers' Productivity in Asia Pacific


Singapore, Thursday, May 10, 2012 -- (Business Wire India) -- element14 (formerly Farnell), the first information portal, collaborative community and electronics store for design engineers and electronics enthusiasts, today announced a series of new functional improvements to its award-winning e-commerce websites. These improvements are designed to help simplify the design process and make it quicker and easier for engineers to find, compare and purchase products through element14.

Devashish Saxena, SVP, Regional Marketing Director, element14 Asia Pacific, comments: "Thanks to its unique offering, combining best-in-class products and solutions with community support, element14 continues to establish a solid presence in Asia Pacific. Our e-commerce team regularly gathers feedback from our suppliers and customers, which contribute towards regular improvements and the delivery of a more intuitive, simple browsing and buying experience on our websites. These latest improvements will help save engineers precious time in finding and comparing products, reviewing their order history and purchasing exactly what they need."

Thanks to a redesign in parametric search, customers can now group products for the search results page by any one of the attributes available, such as resistance, voltage, etc. This enhancement also lets customers group their search results by manufacturers, allowing for an overview and a comparison of the different manufacturers supplying similar products within the category. This functionality means engineers get the information they want faster and in the format that they find most convenient to use.

A unique service proposition to element14 is its multi-channel commerce capabilities allowing customers to transact via country specific e-commerce websites, telephone, fax or in person at the store. Now, through a new multi-channel order history function, the customer's order history is available to them online regardless of whether the order was made on the element14 website or via its other channels. This initiative provides a seamless ordering system, reduces time-consuming processes and accelerates time-to-market for the buyer.

element14's new predictive search capability now enables customers to see a suggested list of manufacturer names and part numbers as users start to key in characters into the search box, without having to complete typing the full search term. Customers will get a drop-down list to choose their search term quicker than before.

The element14 Global e-Commerce and Social Marketing team responsible for driving its dynamic user experience and unique fusion of commerce and community platforms is led from its Asia Pacific headquarters in Singapore. Its goal is to drive a consistent user experience and maintain a unified look and feel for the e-commerce websites across the regions globally, whilst determining the best practices to improve customer engagement and ease-of-use.

The new ' element14 Features' enables engineers to source a broad spectrum of high performance component products from leading brands and access a comprehensive range of design resources, which include white papers, application guides / notes and product training material. Customers can be assured that these genuine components will deliver the highest standard of quality, performance and reliability. For more information about 'element14 Features', please visit http://in.element14.com/features.

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CONTACT DETAILS
Christina Loh,Communications, element14 Asia Pacific, +65 6671 8769 / +65 6671 8759, cloh@element14.com
Lim Choon Hong, Text100 Public Relations Singapore, +65 6603 9000, element14@text100.com.sg
Suzy Kooy, Text100 Public Relations Singapore, +65 6603 9000, element14@text100.com.sg

KEYWORDS
CONSUMER, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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