Thursday, May 10, 2012

BWI: BollywoodShaadis.com Raises Benchmark for Wedding Portals

Press release from Business Wire India
Source: BollywoodShaadis.com
Thursday, May 10, 2012 10:45 AM IST (05:15 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology
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BollywoodShaadis.com Raises Benchmark for Wedding Portals


New Delhi, Delhi, India, Thursday, May 10, 2012 -- (Business Wire India) -- BollywoodShaadis.com is credited as India's first ever wedding planning portal. Within a few months of its launch, the site has established itself as the leading provider of wedding related information. The portal also attracts a large number of NRI's worldwide.

With the launch of its new design this week, BollywoodShaadis.com has enhanced its already rich offerings. Now, it has even more engaging and useful information for the brides and grooms who are in the planning phase of their wedding.

The Indian wedding industry was evaluated at Rs. 190,000 crores last year. In spite of this staggering amount, the industry lacked an organized marketplace. BollywoodShaadis.com has eliminated this void by creating such a marketplace.

Bollywoodshaadis.com is different from other portals which show a directory of wedding vendors. At BollywoodShaadis.com, wedding service providers are allowed to create comprehensive profiles, including customer reviews, images and videos. Young people love to visit BollywoodShaadis.com because of the immense amount of information available on how to plan their wedding the right way.

Apoorv Kalra, the Director of Bollywoodshaadis.com explains, "We have expanded the site by adding features which greatly appeal to couples who are in the middle of planning their wedding. We have also created an Expert Zone, which is a Q&A section moderated by nationally known experts. In Expert Zone, our audience can directly post queries to Wedding Experts across categories such as Fashion, Health, Beauty and Astrology and get free advice."

The range of articles has been expanded, too. Several new articles on tips and trends in weddings are added to the site every day. This has been combined with trendy wedding news of the rich and famous, Photo Gallery and a Horoscope section. To make the content viral among website visitors, Facebook open graph API has been developed that allows website visitors to see what their friends have read previously on the site.

With more and more newly engaged couples adopting tech savvy ways to plan their wedding, the website's traffic is rising at a fast clip on a daily basis.

Nearly 7,500 wedding industry service-providers across India are already registered with Bollywoodshaadis.com. For advertisers, BollywoodShadis.com is an ideal place to tap the wedding-specific and ready-to-spend customers. The site also dominates in the social media scene on Facebook (about 50,000 members and rising), Pinterest, Google+ and Twitter.

About RHWG and BollywoodShaddis.com

Red Hot Web Gems India Pvt Ltd is a subsidiary Red Hot Web Gems Inc, California. The company owns BollywoodShaadis.com - India's foremost wedding planning website for the soon-to-be married. It enables the couples to search, compare and assess the services provided by local wedding vendors listed and provides comprehensive wedding planning tips.



CONTACT DETAILS
Ms. Nandita Sharma,PR & Corporate Communication, BollywoodShaadis.com, +91 (011) 45793604/+91 9999281431, nandita@bollywoodshaadis.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT

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