BWI: Bhaskar Industries Limited Actively Forays into Northern Textile Market for its Brand Bhaskar Denim

Press release from Business Wire India
Source: Bhaskar Industries Limited
Wednesday, April 25, 2012 05:03 PM IST (11:33 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Major diversified industrial groups
--------------------------------------------------
Bhaskar Industries Limited Actively Forays into Northern Textile Market for its Brand Bhaskar Denim


New Delhi, Delhi, India, Wednesday, April 25, 2012 -- (Business Wire India) -- Bhaskar denim a Dainik Bhaskar group company, incorporated in the year 1985 as a spinning mills in Bhopal, India, is now among top 5 denim mills in the country producing 42 Million Meters per annum. Bhaskar is a verticallyntegrated Mill with Spinning, Dyeing, Weaving & Finishing under one roof.With its state-of-art modern machines and quality management the name Bhaskar has become synonymous to high quality denims. Bhaskar Denim with its strong presence in Indian and Overseas market has come up with a new concept of bringing in Distributors, Brands & Washers on one single platform with its event Denim Reloaded. Dealers/Traders, Brands and Washers play a significant role in the value chain and have an important contribution in the growth of denim industry in India. This segment takes care of more than 60% of the denim capacity in the Country. Through the event Bhaskar denim showcased the Spring Summer 13 collection, it's bestsellers and the quick delivery collection. As a significant part of the event, Bhaskar denim also organized a washing competition among the mid-level washing laundries. 26 washing laundries showcased their innovative washes on the common fabric provided by Bhaskar and awards were given to 5 different categories.

Giving utmost importance to this segment of the business, bhaskar launches 2 collections every year namely Spring summer and Autumn winter. Their International and in-house product development team strives hard to give the best products to the market. Bhaskar product range includes, flat finished, coated, padded fabrics, utilizing special blends such as linen, tencel and other specialty fibers. Bhaskar denim has also introduced a concept of quick delivery collection to cater to the small quantities and immediate fabric requirements of small and medium scale brands.

Bhaskar Industries is currently working with the reputed brands like VF,Tommy Hilfiger, NEXT, Jack and Jones, Marlboro, ZARA, M&S, Only, Carrefour to name a few. Along with major exporters like Shahi, Arvind, Chelsea, Gokaldas and Scotts, Bhaskar has also spread its wings in garmenting hubs like Delhi, Mumbai, Kolkata, Bangaluru, Bellary, Chennai, Kanpur and Indore.

Mr.Srigopal Jhawar, Business Head Bhaskar denim, says that Indian denim industry is growing at a rate of 12% and which is a very healthy sign. The current Indian denim production capacity of 850 million meters per annum is expected to cross 1000 million meters by 2015. With a current sale turnover of nearly 750 crores Bhaskar Denim is expected to grow 10% in the financial year 2012-13.



CONTACT DETAILS
Hritu Pawar, Sky Public Relations, +91 9910775431
Manoj Thakur, +91 9818520082

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, GROUPS

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com