BWI: BMW Driver Training Programme Introduced in India

Press release from Business Wire India
Source: BMW India
Friday, March 02, 2012 07:54 PM IST (02:24 PM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Automotives, Business services, Media & entertainment; Automotive
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BMW Driver Training Programme Introduced in India
An intensive training experience combined with unforgettable thrills comes to Delhi NCR and Chennai

Gurgaon, Haryana, India, Friday, March 02, 2012 -- (Business Wire India) -- BMW India has introduced the BMW Driver Training programme in India for BMW customers and prospects. Initially, the BMW Driver Training programme will be conducted in Delhi NCR and Chennai from February to March 2012.

BMW India dealerships in Delhi, Gurgaon and Chennai will identify BMW owners and prospective buyers who are interested in participating in the BMW Driver Training programme.

Dr. Andreas Schaaf, President, BMW Group India said, "BMW Driver Training is a signature training programme to improve the driving skills, handling, reaction time and awareness of BMW customers. The aim was, and remains, to provide an opportunity to know the capabilities of a BMW better and experience the superior BMW technology. The BMW Driver Training programme is designed to help customers to overcome potential hazards in day-to-day driving."

Drawing on the extensive experience and in-depth expertise, instructors take the customers through various driving techniques starting from basics such as the correct seating position and steering wheel posture to the appropriate steering technique, avoidance manoeuvres, emergency and target braking, dynamic lane changes and deliberately induced understeering or oversteering on bends.

"BMW Driver Training programme focuses on the challenges posed everyday on the road. It helps the driver to retain composure and remain clear headed, as well as apply the knowledge in critical situations. BMW Driver Training programme provides the ideal foundation for increasing the necessary self-confidence as well as enhancing the pleasure of everyday driving. With small groups and under the guidance of experienced instructors, the drivers get an excellent basis for developing a confident approach to driving." Dr. Andreas Schaaf, President, BMW Group India added.

Through the BMW Driver Training programme, drivers are able to get a better feel of how to react calmly in unexpected situations. By practising a range of safety exercises; and dynamic techniques in the BMW Driver Training programme, customers experience both Sheer Driving Pleasure and develop an expert control over the vehicle.

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CONTACT DETAILS
Abhay Dange, Press and Corporate Affairs, BMW India, +91 9910481013/ + 91 (124) 4566600, abhay.dange@bmw.in
Richa Sharma, Press and Corporate Affairs, BMW India, +91 9910022148/ + 91 (124) 4566655, richa.sharma@bmw.in

KEYWORDS
CONSUMER, LIFESTYLE, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, AUTOMOTIVE

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