BWI: Premier Farnell Enhances Technology Leadership in Key Markets through Global Agreement with Infineon Technologies

Press release from Business Wire India
Source: element14
Monday, December 05, 2011 02:50 PM IST (09:20 AM GMT)
Editors: General: Consumer interest, People; Business: Business services, Electronic appliances & components, Information technology, Major diversified industrial groups; Technology
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Premier Farnell Enhances Technology Leadership in Key Markets through Global Agreement with Infineon Technologies
Direct engagement with leading semiconductor manufacturer speeds access to new technologies and extends global portfolio for automotive, security, energy, transportation and mobility

London, United Kingdom, Monday, December 05, 2011 -- (Business Wire India) -- Premier Farnell plc (LSE:pfl), is to become a globally franchised distributor for Infineon Technologies AG, enabling engineers worldwide to take advantage of Infineon's advanced, high-quality semiconductor solutions and Premier Farnell's broad range of high-value customer services and supporting technologies.

The agreement allows Premier Farnell to strengthen its already extensive product offering to its vast global customer base, delivering the benefits of direct engagement with Infineon and access to their new leading-edge products as soon as they are introduced. Infineon's semiconductors and system solutions embody the company's expertise in technologies such as analogue and mixed signal, RF, power and embedded control.

"We are delighted to be working directly with Infineon, a universally respected and market-leading semiconductor manufacturer," said Marianne Culver, Global Head of Supplier and Product Management at Premier Farnell. "Delivering the Infineon portfolio to our customers throughout the world will enable us to extend our technology leadership in key market segments such as automotive, security and identification, alternative energy and transportation and mobility."

"Establishing this relationship with a global high service distribution partner is an important move forward for both our companies," said Mr. Robert Leindl; CVP Distribution and EMS, Infineon. "As a multi-channel distributor with a strong focus on ecommerce, Premier Farnell delivers the benefits of a highly effective global marketing and support network, which will help us strengthen our position as the manufacturer of choice for technology innovators everywhere."

Editors Note:
The accompanying image can be downloaded by clicking here

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers - an industry first ( www.in.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts
-- Operations in 35 different countries
-- 4,100 employees
-- Over 2 million customer contacts in 156 industries
-- Over 3,500 leading suppliers
-- Over 400,000 products stocked with access to over four million more on demand
--Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

For news updates from element14 visit:
Premier Farnell News Centre - www.premierfarnell.com/premier_farnell/publicrelations/
Twitter - @element14news; @element14
YouTube - element14

Or contact:
Email: pressoffice@premierfarnell.com

To view the photograph kindly click on the link below:
Marianne Culver, Global Head of Supplier and Product Management at Premier Farnell
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Marianne Culver.bmp
Marianne Culver.bmp


CONTACT DETAILS
Ken Lietch (Global Head of PR ), Premier Farnell and Farnell, +44 (0) 20 7851 4145, KLeitch@premierfarnell.com
Aakriti Kaushik (PR Manager, Europe and Global), Premier Farnell and Farnell, +44 (0) 113 279 0101, akaushik@premierfarnell.com
Christina Loh, Communications APAC, + 65 6788 3922, cloh@element14.com
Janice Fleisher, Communications Americas, +001 (1) 773 907 5941, jfleisher@newark.com

KEYWORDS
CONSUMER, PEOPLE, BUSINESS SERVICES, ELECTRONICS, IT, GROUPS, TECHNOLOGY

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