BWI: Mandira Bedi to endorse Cryo-Save, a Leading Stem Cell Bank, in India

Press release from Business Wire India
Source: Cryo-Save
Thursday, June 02, 2011 03:47 PM IST (10:17 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Financial Analyst, Media & entertainment
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Mandira Bedi to endorse Cryo-Save, a Leading Stem Cell Bank, in India


Bangalore, Karnataka, India, Thursday, June 02, 2011 -- (Business Wire India) -- Cryo-Save, a global leader in stem cell banking industry, today announced Mandira Bedi as their official brand-ambassador. In her role as Cryo-Save's Brand Ambassador, Mandira Bedi will be involved in various strategic communication initiatives as part of an extensive 360 degree brand campaign.

Mandira Bedi, an actress, model and television anchor for various cricket tournaments, started her career by playing the title role in the 1994 television serial Shanti, which was the first daily soap on Indian Television. Mandira is married for twelve years to Bollywood Director / Producer, Raj Kaushal. The couple is expecting their first child.

Speaking about her association with Cryo-Save, Mandira Bedi said "Parents take various steps to ensure safe and secure future of their child. One small, but very significant step towards securing the health of your child is by storing the stem cells of your new born. It wasn't until recently that I was made aware of the benefits of stem cells. They can be used to treat various life threatening diseases. Banking of Stem Cells is the best gift, which the parents can give to their child. It gives me immense pleasure to associate with Cryo-Save in spreading this awareness across India."

Adding to this, Raj Kaushal said "In India, when a child is born, the parents open a savings bank account to ensure the financial and educational future of the newborn. In my opinion, banking the stem cells of the newborn is equally important as it helps in insuring the medical future of the child. It is a boon and the best gift that we can give our children- The miracle of good health.

Announcing Mandira Bedi as the brand ambassador, Rajesh Sharma, MD, Cryo-Save India said, "We are indeed very proud and privileged to have Mandira as our Brand Ambassador and we welcome her to the Cryo-Save family and look forward to a long and successful relationship. With our decade long global experience, it is a vital step in spreading awareness about this concept to all strata of the Indian Society."

About Cryo- Save:

Cryo-Save India, a 100% subsidiary of Cryo Save Group N.V which is Europe's largest adult stem cell storage bank, is headquartered in Bangalore with a state-of-the art fully automated adult stem-cell storage facility.

Cryo-Save Group N.V. (Euronext: CRYO) is Europe's largest adult stem cell storage bank, with more than 170,000 samples stored. The Company was established in 2000, headquartered in The Netherlands, and owns or has access to, operating laboratory and storage facilities in Belgium, Germany, Dubai, India and France (in progress). Driven by its international business strategy, Cryo-Save's services are available in 40 countries across three continents (Europe, Asia, Africa).

To view the photograph, please click on the link given below:

Mandira Bedi signs with Cryo-Save as brand ambassador. L-R: Preeti Sharma, General Manager - Medical Affairs and Business Development, Cryo-Save, Mandira Bedi, Rajesh Sharma, MD, Cryo-Save
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/1(82).JPG
Mandira Bedi signs with Cryo-Save as brand ambassador. L-R: Preeti Sharma, General Manager - Medical Affairs and Business Development, Cryo-Save, Mandira Bedi, Rajesh Sharma, MD, Cryo-Save


CONTACT DETAILS
Megha, brand-comm, +91 9916726597, megha@brand-comm.comm
Karthy, brand-comm, +91 9686260350, Karthy@brand-comm.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, Financial Analyst, MEDIA

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