BWI: 9XM Launches a New Bollywood Show – 9XL

Press release from Business Wire India
Source: 9X Media
Thursday, June 02, 2011 02:40 PM IST (09:10 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Media & entertainment; Technology
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9XM Launches a New Bollywood Show - 9XL


Mumbai, Maharashtra, India, Thursday, June 02, 2011 -- (Business Wire India) -- The cool dudes Bade Chote, Falli Balli, Bheegi Billi and Betel Nuts will now present the latest Bollywood gossips from B-Town in their own funny and unique style on a brand new show 9XL. The show airs on 9XM - India's most popular Bollywood music channel.

Premiered on 29, May 2011, 9XL has the dudes presenting the daily 'goss' on all of Bollywood - from the hook-Ups to the Break-Ups and even the kiss and Make-Ups! To make it an extra large serving of Bollywood, viewers will get 2 fresh episodes of 9XL every day!

Speaking of this latest show Amar Tidke, Head of Programming, 9XM says, "It's a first of its kind show -that features the country's most popular animated characters (Bade Chote, Bheegi Billi, etc) reporting on the funny side of Bollywood scoops. 9XL - Bollywood ka Bada Size, packs in super-size entertainment in a never seen before format. The show is loaded with funny characters that are constantly on the prowl, snooping around Bollywood and reporting back to the 9XL studios with their funny stories and outrageous takes! It's a mad show so.don't say we didn't warn you!" He laughs.

The 9XM dudes will receive their news flashes from their 'Under Khabar Agents' (UKAs) who they've let loose in Bollywood, some of these UKAs are: Khus - Puss Tai the celeb maid, Antenna Singh the celeb Driver, Chug-lee the celeb watchman, Bobby Touch-Up the celeb make-up artist, Jalwa Dixit the item girl.and many others whose identities cannot be revealed at this moment!

"Besides showcasing 9XL News on a day to day basis across our communities on FB and Youtube, the digital platform will be used to introduce new story lines and build the characters of our Under Khabar agents. Going forward the digital platform will also give the users a chance to become our Under Khabar agents and provide the bade size ka scoop. We are also working on building an IVR property that will enable our viewers to get exclusive khabar from these agents by calling on 505101099 on a daily basis" added Ms.Vibha Gosher, VP - Digital, 9X Media Pvt. Ltd.

9XL will also be promoted across malls in Mumbai and Delhi with a newly launched technology Tele T's (Television on the T- shirt). These mobile televisions will feature the latest episodes of 9XL and present the visitors an opportunity to win super cool 9XM goodies.

So get your daily dose of 9XL.Bollywood Ka Bada Size.only on 9XM- Haq se!!

9XM on Facebook

9XM is India's No 1 Bollywood Music Channel that airs the latest and best Bollywood Music songs along with rib-tickling jokes by a gang of super cool animated characters, namely Bade Chote, Bheegi Billi, Badshah Bhai, Silly Chicken and The Betel Nuts. Download wallpapers, videos, photos screensavers and icons of all your favorite characters. Watch Live TV and get the updates on latest bollywood music videos, celebrity gossip, bollywood news and much more only on 9XM.



CONTACT DETAILS
Chhandita Nambiar, 9X Media, mailto:chhandita.nambiar@9xmedia.in

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA, TECHNOLOGY

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