BWI: BMW X1 is India’s Most ‘Liked’ Car

Press release from Business Wire India
Source: Indimoto.com
Monday, January 17, 2011 11:18 AM IST (05:48 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Automotives, Business services, Information technology, Media & entertainment; Technology; Automotive
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BMW X1 is India's Most 'Liked' Car
BMW X1 Wins India's 1st Social Car of the Year Award; Chosen by India's Largest Auto Enthusiast Community

New Delhi, Delhi, India, Monday, January 17, 2011 -- (Business Wire India) -- Auto classifieds site and India's largest auto enthusiast community, IndiMoto.com, ,has adjudged the BMW X1 as the winner of India's first social car of the year award - IndiMoto Most 'Liked' Car of the Year 2011.

The compact SUV was voted as the winner by IndiMoto.com's 65,000+ auto enthusiast community on social media site Facebook (www.facebook.com/indimoto). The enthusiasts casted their votes by simply clicking on the 'Like' button of their favourite car's image. The car which received the maximum 'Likes' won, in this case the BMW X1.

IndiMoto.com's Facebook community which was launched in July 2010 with the aim of becoming a social platform for auto aficionados has rapidly grown to become India's largest, bigger than well established ones like Autocar, Overdrive, Team BHP, etc. IndiMoto.com's community is currently adding over 1,000 fans per day and has already become Asia's largest auto enthusiast community.

While announcing the results for this innovative award, Mr. Udit Bhandari, Founder & CEO of Indimoto said "I would like to congratulate BMW for its new X1 which has won the Indimoto Most 'Liked' Car of the Year award for 2011 and also for the new 5 Series which has finished a very close second. The fact that these cars were chosen by India's largest auto enthusiast community is a testimony of BMW's brand appeal and the image their vehicles carry in the minds of people who know their cars".

The 12 models which were included in the IndiMoto Most 'Liked' Car of the Year 2011 Award in order of the number of 'Likes' they received are as follows:

1. BMW X1 (263 'Likes')
2. BMW 5 Series (262 'Likes')
3. Mahindra Thar (85 'Likes')
4. Volkswagen Vento (73 'Likes')
5. Volkswagen Polo (67 'Likes')
6. Skoda Yeti (56 'Likes')
7. Chevrolet Beat (49 'Likes')
8. Tata Aria (45 'Likes')
9. Nissan Micra (44 'Likes')
10. Toyota Etios (40 'Likes')
11. Ford Figo (35 'Likes')
12. Maruti-Suzuki Wagon R (15 'Likes')

Only cars which are built or assembled in India and were launched during 2010 were nominated by IndiMoto.

About IndiMoto

IndiMoto.com (www.indimoto.com) is a leading auto classifieds portal which enables used car and bike transactions across India. The portal enables buyers and sellers to transact in a convenient and secure fashion and works on a unique pay-for-performance model.

IndiMoto.com has also created India's largest auto enthusiast community with 65,000+ members on Facebook (www.facebook.com/indimoto) which is growing rapidly and is a testimony of the company's appeal amongst Indians who are passionate about automobiles and want quality content. IndiMoto.com also has a pioneering green initiative of matching carpoolers via its classifieds, across India.

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CONTACT DETAILS
Ms. Sunayana Mathur, IndiMoto, +91 9871737368, sunayana@indimoto.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY, AUTOMOTIVE

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