BWI: Jabra Brings Expertise in Sound, Comfort and Design as a Specialist in the Headset Industry

Press release from Business Wire India
Source: Jabra
Monday, November 29, 2010 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Jabra Brings Expertise in Sound, Comfort and Design as a Specialist in the Headset Industry
Introduces Three New Products Jabra Chill, Jabra Rhythm and Jabra Active to its Portfolio

New Delhi, Delhi, India, Monday, November 29, 2010 -- (Business Wire India) -- Jabra the specialist in the headset industry today introduced three new products the Jabra CHILL, RHYTHM and ACTIVE which are now available at retail stores nationwide.

Created by GN Netcom, a world leader in innovative headset solutions, the Jabra CHILL, RHYTHM and ACTIVE are designed with users' needs in mind - whether they are always on the go, listening to music or engaging in athletic activities. With a user-friendly design, the new portfolio focuses on sound quality and an ergonomical design that follows the contours of the ear for a perfect look and fit.

Speaking on the announcement Mr. Jonathan Tang, Managing Director of Jabra said: "Jabra has always strived to provide its customers with the best quality products. We are now trying to bring the company's expertise in sound quality, comfort and design to the corded headset market. Our latest range of earphones are designed specifically for people on the go, music lovers and athletes and we hope that our range is able to meet the desired requirements of people.

The new portfolio of products includes:

Jabra CHILL
. With a secure, comfortable fit, Jabra CHILL is perfect for listening to music and talking on the go. Jabra CHILL is the first corded headset on the market featuring Jabra Ultimate-fit EargelsT, ear gels that both stay securely in the ear and deliver a great sound experience. The headset seamlessly connects to smartphones, including the iPhone and Blackbery devices, and features a microphone with an easy-to-use button to answer and end calls.

Jabra RHYTHM
. Love getting lost in music wherever you go but still need to stay on top of your calls? Then Jabra RHYTHM is for you. Featuring premium stereo sound, noise isolating ear buds and microphone wind-noise reduction technology - rich, vibrant music and clear, crisp calls are assured with Jabra RHYTHM. This new stereo headset is designed to ergonomically fit ears, so it not only meets the delicate curve of ears, it looks stylish too.

Jabra ACTIVE
. With Jabra ACTIVE, athletes and active users will be able to listen to music and train hard without worrying about adjusting their ear buds. Ergonomically designed for sports, the Jabra ACTIVE features Jabra Active EargelsT, sweat and water-resistant ear buds that securely and comfortably "lock" into the ear so they won't fall out. The headset offers superior sound quality, microphone wind-noise reduction and comes with a neat carrying case making it easily portable
The Jabra CHILL, RHYTHM and ACTIVE all include a unified control box that allows users easily skip tracks and answer calls from the microphone so that the user will not need to fidget with iPhone or mobile device. The devices all feature a 3.5mm gold-plated plug, ideal for the transmission of premium music quality that works with most phones from Apple, Blackberry, LG and Motorola. An adapter has been included in the pack to ensure compatibility with most phones from Nokia, Sony Ericsson and Samsung as well.

The Jabra CHILL, RHYTHM & ACTIVE are currently available at retail stores for a suggested retail price of Rs 1199, Rs 1799 and Rs 2119 respectively.

Jabra has recently appointed Redington as their exclusive distributor for Jabra mobile communication devices in India. Redington is the largest end-to-end supply chain management of IT and non-IT products across India, Singapore, Middle East and Africa. This strategic partnership is set to develop and grow Jabra's India's market share in the consumer and retail channels.

About GN Netcom
Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 1,000 employees and sales offices around the world, GN Netcom develops and markets a broad range of wireless headsets and speakerphones for mobile users and both wireless and corded headsets for contact centre and office-based users. GN Netcom's business activities also include its original equipment manufacturing (OEM) business. GN Netcom is a subsidiary of GN Store Nord A/S.

Jabra's award-winning headset range features cordless and corded models for every kind of mobile lifestyle, some of its products - the bestselling Bluetooth headsets, the Jabra BT200, the Jabra BT250 and the Jabra BT250v -- the most popular, globally. Jabra products have been consistent in earning top product and design awards, including the CES Innovation, Red Dot Mobile Choice Best Accessory, T3 Gold, and CNET Editor's Choice. For more information on Jabra, please log on to www.jabra.com

About Redington:
Redington provides end-to-end supply chain solutions for global brands in IT and Non-IT verticals in potential geographies of India, Singapore, Middle East and Africa. With a large distribution network and a market penetration of more than 18 countries, the Company is amongst the largest, supply chain solution providers to over 75 leading manufacturers of Information Technology, Telecom, Lifestyle and Consumer Electronics Products, worldwide. The Company also provides warranty and post warranty services. Supported by a wide and well connected distribution network of more than 23,600 channel partners, team of trained and talented workforce and Automated Distribution Centres, Redington has drawn up plans to take its place amongst the key world class, supply chain solution providers. Redington's consolidated revenue for FY 2009-10 is Rs. 13,778.65 Crore (over US$ 3 Billion) and the consolidated net profit for the FY 2009-10 is Rs. 184.33 Crore.. For more information on Redington, go to www.redingtonindia.com

© GN Netcom A/S. All rights reserved. Jabra © is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)

To view the photographs, please click on the links given below:

Jabra Active

Jabra Chill

Jabra Rhythm
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Shachi Verma, Management Associate, IPAN Hill & Knowlton, +91 9654984010, sverma@ipanhillandknowlton.com
Ann Goh, Regional Sales Manager, Jabra APAC, +65 8118 9888, agoh@gn.com
Evelyn Chou, Regional Marketing Manager, APAC, Mobile Business, echou@gn.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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