BWI: eMudhra and Microsoft Launch the Next Generation Personal Finance Management Product, eMudhra MyMoney

Press release from Business Wire India
Source: Microsoft Corporation India Private Ltd
Wednesday, November 24, 2010 02:10 PM IST (08:40 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology; Technology
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eMudhra and Microsoft Launch the Next Generation Personal Finance Management Product, eMudhra MyMoney
Only Personal Finance Application that helps consumers, make informed life changing decisions based on ones financial activities

New Delhi, Delhi, India, Wednesday, November 24, 2010 -- (Business Wire India) -- eMudhra today announced the launch of eMudhra MyMoney, a non-intrusive personal finance management product that enables fiscal prudence for a consumer. eMudhra MyMoney is the only Personal Finance Application that helps consumers to make informed life changing decisions based on ones financial activities without a need for sharing any confidential information such as username and password of consumer's bank accounts. The product leverages the power of Microsoft Silverlight to provide rich and immersive user experience.My Money's intuitive, unique gaming environment makes tracking finances fun, fast and friendly.

eMudhra MyMoney a users delight
-- Only application which helps user track money without asking for personally Identifiable Information
-- Life Style management tools enable users make informed financial decisions
-- Helps users to understand their net-worth anytime/ anywhere
-- Money Management tips help users to think and act
-- Allows users to track their finances offline
-- Not Just track spending, helps achieve financial discipline by helping users budget their spending and alerts them to take corrective action for all over budget spends
-- Only product which helps user to make informed decisions throughout themajor life changing events like first job, marriage, new house.

"With eMudhra MyMoney the idea was not to create a product to manage finances for a customer but to enable prudent decision making when it comes to life changing decisions. We believe that this offering will revolutionize the personal financial management space. When it comes to Consumer Technology the user experience matters a lot. The technology advancement such as Silverlight provided by Microsoft has helped us to deliver a rich, intuitive and secured environment that we believe our customers will experience" said Mr. Ravi Jagannathan, MD & CEO, eMudhra.

"I would like to congratulate eMudhra on the launch of this unique non-intrusive money management product. This is a classic example of how technology can bring value to a common man while making their life simple. I am sure MyMoney willbe a breakthrough success among customers across segments," said Moorthy Uppaluri, General Manager, Developer Partner Evangelism, Microsoft India.

About eMudhra

eMudhra is consumer technology brand of 3i Infotech Consumer Services Ltd that was constituted in June 2008. It is promoted by USD 600 Mil 3i Infotech Ltd (promoted by ICICI Bank), a global entity providing IT solutions in the banking, financial services, insurance and e-governance sectors. eMudhra intends to render e-enabled services to retail consumers and in this endeavor has launched consumer enabling portals like Taxsmile.com which facilitates end-to-end efiling of income taxes. eMudhra is also a Certifying Authority licensed by the Controller of Certifying Authority operating under the India Ministry of Information Technology, issuing digital signatures to Indian consumers and corporate. eMudhra has specialized mobile payment and security solutions.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune.


CONTACT DETAILS
Shipra Singh, Text100, +91 9711466154, shipra.singh@text100.co.in
Tushar Makkar, Microsoft:, +91 (124) 4158000, tmakkar@microsoft.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, IT, TECHNOLOGY

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