BWI: Lufthansa and ET Now Call for Entries for Pioneering Spirit'

Press release from Business Wire India
Source: Lufthansa Student Centre
Thursday, August 12, 2010 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest, Travel & tourism; Business: Advertising, PR & marketing, Business services, Media & entertainment, Travel & tourism
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Lufthansa and ET Now Call for Entries for Pioneering Spirit'
Calling entries for a unique television show by Lufthansa and ET Now

New Delhi, Delhi, India, Thursday, August 12, 2010 -- (Business Wire India) -- Lufthansa and ET Now are joining hands to launch Pioneering Spirit - A Product of Lufthansa, a one-of-its-kind television series in which pioneers of today will select pioneers of tomorrow. In a run up to the show, the airline flagged off a call for entries from entrepreneurs who believe they have pioneering spirit and an innovative business plan to become trailblazers of tomorrow.

Shot on an elegant set modelled on a Lufthansa First Class Lounge the television series will comprise eight episodes. Each episode will feature one pioneer, whose giant strides have written business history. It will showcase defining moments from the lives of these eight pioneers in an interview conducted by Shaili Chopra, Senior Editor and Primetime Anchor at ET Now. This will be followed by a presentation to the business doyen by three entrepreneurs shortlisted for the most path-breaking business ideas. The pioneer of today will then select one deserving entrepreneur as 'pioneer of tomorrow' to be mentored by The Indus Entrepreneurs (TiE), the Knowledge Partner for the Pioneering Spirit initiative.

"We are delighted to present this show, as it reflects a core value at Lufthansa. Our pioneering spirit in providing leadership in technology is the primary reason why our customers trust our innovation and quality," says Mr. Axel Hilgers, South Asia Director of Lufthansa.

"ET NOW is proud to present this show which aims to provide our viewers an inspiring insight into the lives of business pioneers along with an unprecedented opportunity to young entrepreneurs with the right attitude and ideas to soar ahead with valuable mentorship from TiE," said Sunil Lulla MD and CEO, Times Television Network.

"India is poised to grow and much of this growth would be powered by the persistence, innovation and game changing business strategies of entrepreneurs. TiE, dedicated to fostering entrepreneurship globally, would identify the challenges young entrepreneurs face in taking their business to the next level and provide advice through its network of marquee entrepreneurs & investors. The Guru - Shishya tradition on which the TiE mentoring programme is based makes an entrepreneurs journey more exciting and rewarding" added Geetika Dayal, Executive Director of the Delhi-NCR Chapter of The Indus Entrepreneurs (TiE).

Entries to the programme are being invited through a simple one-step online registration process at a special microsite dedicated to the show at www.pioneeringspirit.in. Aspiring entrepreneurs can also log on to the Lufthansa India page on Facebook and upload their business models, for an additional chance to be voted the 'Business Model of the week' to win a Lufthansa gift hamper.

About Lufthansa in India

49 weekly flights to seven Indian destinations make Lufthansa the Number One European carrier in India. The carrier completed 50 years of operations in the country in Nov 2009 and was voted "Best International Airline in India" at the CNBC Awaaz Travel Awards 2009.

With affiliates Swiss and Austrian, 66 weekly flights are on offer to Frankfurt, Munich, Zurich and Vienna from India.

The Lufthansa Group airlines - Austrian Airlines, bmi, Brussels Airlines and SWISS together with Lufthansa - serve 274 destinations in 104 countries on four continents in the current summer schedule from their hubs at Brussels, Dusseldorf, Frankfurt, London-Heathrow, Munich and Zurich.

Lufthansa German Airlines is a founding member of Star Alliance and has developed one of the most comprehensive alliance networks in the industry.

About ET Now

ET NOW is a 24-hour English markets and business news channel, which brings to television the unmatched resources and expertise of The Economic Times, India's no. 1 business daily and the top business media brand in the country. ET NOW is part of the Times Television Network (TTN), which comprises TIMES NOW, ET NOW & Zoom. Times Television Network reaches over 70 million viewers every month.

About TiE

The Indus Entrepreneurs (TiE) is the world's largest organization dedicated to the advancement of entrepreneurship. TiE was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. There are currently over 12,000 members and more than 2,500 charter members in 55 chapters across 14 countries. TiE's mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE's focus is on generating and nurturing our next generation of entrepreneurs (www.tie.org,www.tienewdelhi.org).


CONTACT DETAILS
Ketika Manohar, CNC - Communications & Network Consulting India Pvt. Ltd., +91 9953684264/ +91 11 43590429, Ketika.Manohar@cnc-communications.com

KEYWORDS
CONSUMER, TOURISM, MARKETING, BUSINESS SERVICES, MEDIA, TRAVEL

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