Source: KYOCERA Corporation
Friday, August 06, 2010 11:34 AM IST (06:04 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment, Retailers; Technology
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(BW)(KYOCERA-CORPORATION)(6971)(KYO)KYOCERA's Synthetic Opal Used for CASIO G-Shock Watches
Decorative Material Application Expanded to Popular Wristwatch
Kyoto, Japan, Friday, August 06, 2010 -- (Business Wire India) --
Kyocera Corporation (NYSE:KYO)(TOKYO:6971)(President: Tetsuo Kuba; herein "Kyocera") today announced that use of company's uniquely developed synthetic opal material - called "Kyoto Opal" in the Japanese market - has further been expanded to the new design of Casio Computer Co., Ltd.'s (President: Kazuo Kashio; herein "Casio") GLS-5600KL G-Shock brand watches which are slated for global sales. This is the first time that the company's Kyoto Opal has been used for a wristwatch application.
The new G-Shock models were unveiled for the first time on August 2 in New York, at Casio's "Shock the World 2010" event. Sales of the watch are planned to begin in Japan from late-August then subsequently in North America, Europe and other regions through the end of the year.
Application
The new GLS-5600KL, which is based on the popular square faced G-Shock 5600 series, uses a glossy resin material to create an energetic feel for its target market of fashion conscious males in their teens and twenties. Kyocera's Kyoto Opal material is used in the design around the number display.
The Kyoto Opal decorative material has been developed in 12 color variations, with "play-of-color" effect and sparkling characteristics. It was chosen for use in the concept of the new GLS-5600KL, aiming for a unique and fresh expression to match the tastes of its target users.
Kyocera's Synthetic Opal
Naturally occurring opal possesses inherently brittle characteristics which make it difficult to shape, however, Kyoto Opal material includes a resin allowing it to be cut into diverse shapes which were previously hard to achieve. The Kyoto Opal material used in this watch has been thinly sliced and then cut into 2.3H X 2.6W (cm) parts.
Named after traditional Japanese hues, the black G-Shock model uses the "Karakurenai" Kyoto Opal, and the purple and white models are decorated with the "Gofun." Depending on the surrounding colors, the same thinly-sliced Kyoto Opal material can give off varying shades.
Kyocera Corporation (NYSE:KYO)(TOKYO:6971)(http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as "advanced ceramics"). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of solar power generating systems, telecommunications equipment, electronic components, printers, copiers, semiconductor packages, cutting tools and industrial ceramics. During the year ended March 31, 2010, the company's net sales totaled 1.07 trillion yen (approximately USD11.5 billion). The company is ranked #554 on Forbes magazine's 2010 "Global 2000" listing of the world's largest publicly traded companies.
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CONTACT DETAILS
CONTACTS :
KYOCERA Corporation (Japan)
Taishi HIRAO, +81-(0)75-604-3416
Corporate Communications
webmaster.pressgl@kyocera.jp
Fax: +81-(0)75-604-3516
KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, RETAIL, TECHNOLOGY
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