BWI: iVdopia Launches V5:The First HTML5 Video Advertising Platform to Provide a Unified Ad Experience Across Mobile Devices

Press release from Business Wire India
Source: iVdopia
Friday, August 06, 2010 10:30 AM IST (05:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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iVdopia Launches V5:The First HTML5 Video Advertising Platform to Provide a Unified Ad Experience Across Mobile Devices
Advertisers can now engage users with a single video ad experience that would play across the fragmented mobile device market

New Delhi, Delhi, India, Friday, August 06, 2010 -- (Business Wire India) -- iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, today announced the launch of V5, the first HTML5 video platform with the ability to provide unified video ad experience across all devices and Smartphones, including the iPhone, iPod Touch, iPad or the Android.

Up until now, advertisers and agencies were required to develop multiple versions and formats of video ad campaigns in order to support viewership on Flash and non-Flash devices - an inefficient and time-consuming process that plagued the industry. With the V5 solution, iVdopia provides a powerful and easy to use platform that eliminates this laborious process, empowering advertisers and agencies to deliver a single video ad experience that can be served across any device, regardless of it being supported by Flash or not. A "create once, run anywhere" tool, the V5 enables advertisers to overcome the operating system restrictions within the fragmented mobile device market and deliver the most compelling form of video advertising to the rapidly growing number of users across Smartphones.

Moreover, the V5 platform enables media companies, content owners and distributors to deliver ad-supported video content across non-Flash devices like the iPad, iPhone and iPod Touch.

"We're very excited to introduce this advertising solution to our customers. At iVdopia, we quickly gauged that media companies required monetization strategies that pervaded through multiple platforms and utilized multiple ad formats in order to be successful. On the other hand, brand advertisers demanded real-time, interactive video experiences that were not limited by Flash plug-ins and that played singularly across multiple Smartphone devices", said Chhavi Upadhyay, Chief Operating Officer, iVdopia. "With the launch of V5, we have extended video advertising to every screen to take advantage of the rapidly growing audience numbers on non-Flash devices," she adds.

Supporting multiple user engaging features for brand advertisers, the V5 platform will incorporate the HTML5 ad creation capabilities of the Future5 - iVdopia's ad authoring tool - and launch innovative video ad units in partnership with leading advertisers and agencies.

Saurabh Bhatia, Chief Business Officer, iVdopia said, "We're offering a suite of solutions for advertisers with the V5. Besides offering video as the most user-engaging ad unit to ever take over screens, the V5 is an OS agnostic solution - which is advantageous to advertisers who don't want to be restricted to just one OS for serving such dynamic video ads! In addition, V5 powered ads are capable of all the unique video and audio effects found in HTML5, without relying on Flash. This is a first-of-its-kind platform that no one's offered before, and we're receiving tremendous interest from advertisers and media companies alike to be the exclusive launch partner for V5."

V5 is iVdopia's latest entry into the mobile advertising market, an estimated $3.8 billion dollar industry. In March 2009, iVdopia introduced the first mobile ads that let users stay within the application, more than a year before the iAd was scheduled to make that feature available. iVdopia also introduced the first social media ads for mobile with Talk2Me; the first HD advertisements on the iPad; and the Viper Ads, which delivered a new level of user engagement. Most recently, the company introduced Future5, the first HTML5 ad-authoring solution available for the iPhone and iPad

About iVdopia

iVdopia is the largest video and rich media mobile advertising network, pioneering rich media and video advertising on smart phones, including Pre-App video and social networking options on smart mobile devices, and high-definition video ads for the iPad. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

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