BWI: Yamaha Unveils All New YBR 110

Press release from Business Wire India
Source: Yamaha Motor Pvt. Ltd.
Tuesday, April 13, 2010 05:05 PM IST (11:35 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Business services, Transport engineering; Automotive
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Yamaha Unveils All New YBR 110
All Set to Make a Mark in "Family Commuter" Segment

New Delhi, Delhi, India, Tuesday, April 13, 2010 -- (Business Wire India) -- Adding to its portfolio of impressive and successful motorcycle models, India Yamaha Motor Pvt. Ltd. today unveiled its new motorcycle, YBR 110 (pronounced as YBR One ten) in the Indian market. YBR 110 comes with a decent yet stylish design and is targeted at middle income class people who want to have a stylish and comfortable commuter bike.

Speaking on the launch, Mr. Yukimine Tsuji, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, "After successfully launching our bikes in the 150cc segment, we have now launched a commuter motorcycle YBR 110 which is stylish and has good ergonomics for comfortable day to day commuting. We have been studying the entry level market and wanted to launch a new bike at an affordable price and that would give satisfactory mileage. Like other Yamaha bikes, YBR 110 carries Yamaha DNA of Performance, Innovation & Design. We are confident that we will replicate the success of our premium segment bikes with the launch of all new YBR 110 in entry level space."

YBR 110 has electric start, air cooled 4-stroke SOHC engine which provides excellent low end torque for everyday riding. The bike has 4 speed slick gearbox with perfectly spaced gear ratios that provides optimum torque throughout the rpm range and ensures stress-free riding in congested conditions without requiring frequent gear changes.

The bike has a stylish & brighter multi-reflector headlight for better visibility in night and its wind tunnel aerodynamic silhouette designed cowl has character lines that convey a sense of sharpness. YBR 110 has modern fit & finish with easy reading instrument console including a fuel meter. Sharp graphics & grab rail add to the overall sporty style and character of the bike.

While the chiseled look, broad well-contoured fuel-tank gives a trendy modern look, the side panel and the tail cowl design showcase strong expression of down-force movement, and provide a visual display of sporty character. The bike's broad and comfortable seat design is such that it makes the ride fatigue-free for the rider and the pillion. The ideal ergonomics of seat, handlebar, riding posture, knee recess on the petrol tank are all designed for comfortable riding. YBR 110 suspension's characteristic of rebound damping along with fast and slow compression is very well suited for Indian road conditions. The result is excellent handling, ride comfort and resistance to bottoming even in tandem riding. The twin cradle down tube type frame has optimum strength, rigidity balance and outstanding longitudinal & lateral stability resulting in excellent handling characteristics. As Yamaha bikes are known for durability and low maintenance, these specs rightly fit with the ad punch line of YBR 110 which is "Mazbooti aisi ki chalti jaaye".

YBR 110 is priced at Rs. 41,000/- (Ex-Showroom, Delhi) and will be available in 3 colors - Black, Red and Black & Red combination.

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".

IYM operates from its state-of-the-art-manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), YZF-R15 (150cc), Gladiator Type SS & RS (125cc), YBR 110 (106cc), G5 (106cc), Alba (106cc) and Crux (106cc).

To view the photographs, please click on the links given below:

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CONTACT DETAILS
T. Anand Mahesh, Mavcomm Consulting Pvt. Ltd., +91 9350266285, anand@mavcommconsulting.com
Jitendra Bhasin, Mavcomm Consulting Pvt. Ltd., +91 9312883594, jitendra@mavcommconsulting.com

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, TRANSPORT, AUTOMOTIVE

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