Press release from Business Wire India
Source: Reebok
Thursday, February 04, 2010 06:02 PM IST (12:32 PM GMT)
Editors: General: Consumer interest, Fashion, Sports; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Retailers, Sports
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Reebok Launches "My Name Is Khan" Collection
New Delhi, Delhi, India, Thursday, February 04, 2010 -- (Business Wire India) -- Reebok, the world's leading sportswear brand, is unveiling their 'My Name is Khan Collection', showcased in the most awaited movie of the year starring Shahrukh Khan, Kajol and other stars.The new range consists of footwear and apparel and will be available across Reebok stores in the country.
Targeted at the youth, Reebok's MNIK collection is a fusion of sports and lifestyle and is targeted at a growing, globally sports & fashion conscious Indian market that is ready to experiment with style and concepts.
According to Mr. Sajid Shamim, Executive Director, Marketing and Product, Reebok India Company, "We are extremely delighted to launch the new My Name is Khan range. Since the collection is a sporty and fashionable range targeting the youth; we envisage that it will create huge appeal and pave the way for more of sports inspired lifestyle collections. For the Reebok MNIK collection promotion we are looking at television, outdoor, retail activation among other activities."
Apoorva Mehta, CEO - Dharma Productions) says, "Dharma Productions and Red Chillies are very enthusiastic about its association with Reebok for My Name is Khan. A film of this stature is not a regular occurrence and therefore it is imminent that we amplify its message to people across India and the world. My Name is Khan - Reebok collection is a step in that direction. Through the message tees and other merchandise, we endeavour to reach out to all those people who would like to retain Khan, his values and what he stands for, in their lives."
The key highlight of the collection is the footwear - Winning Stride that Shahrukh Khan's character in the movie - Rizwan Khan wears throughout. The footwear is inbuilt with DMX foam technology to enhance performance. DMX Foam provides added cushioning to the foot and helps enhance comfort and performance. The footwear collection also boasts of other high end running shoes, cross trainers and sandals.
Taking inspiration from the core thought of the movie, Reebok has also launched a crisp message tee collection. "I am More than just a name", "Stronger than my fears" and "Greater than my limits" are the lines being promoted through the collection.
The MNIK footwear range is priced between Rs 999- Rs 5999 and the message tees are available at Rs 599 for men's and kids across Reebok stores.
The collection can also be purchased at www.shop4reebok.com.
About Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence and is the market leader with 850 exclusive stores. The company's brand vision is fulfilling potential, its Mission - Always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok supports its fun with fitness philosophy through their global tie-up with Cirque De Soleil for Jukari - Fit to fly fitness program and in India with a fun Reebok Bollywood Workout launched in association with Modern Dance Guru Shiamak Davar. Reebok has an 8 year long partnership with ICC and is the official outfitter for 4 IPL teams. Reebok also supports athletes in tennis and is the official outfitter for top 3 soccer clubs and for Force India-India's F1 team. Reebok Juniors, Reebok Classics and Reebok women - exclusive concept stores are new ventures of Reebok in India. Reebok has an impressive list of brand ambassadors like Captain MS Dhoni, Actress Bipasha Basu and many others top cricketers. Reebok's brand values are authentic, individualistic, courageous, empowering, innovative and real.
About Dharma Productions Pvt Ltd
Dharma Productions is a Production house synonymous with movies with a heart and has a little for every generation. Started by Late Yash Johar, Karan has taken the mantle and broken and re created many records ever since. My Name is Khan is Karan's 4th film as a Director and brings with it a sense of maturity in way of story narrative and treatment.
It's been a very exciting process to co - produce My Name Is Khan', with Red Chillies Entertainment as both the companies hare similar synergies.
About Red Chillies
Red Chillies Entertainments, headed by Shah Rukh Khan and Gauri Khan is a company that is surging ahead in the global entertainment industry.
Founded in 2002 as a film production house, Red Chillies Entertainments has branched itself into other spheres of production, starting from setting up a path breaking Special Effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema.
My Name is Khan is a joint venture between Dharma production and Red Chillies Entertainments.
It is an exceptional love story.....
About My Name is KHAN
'My Name is Khan' is the triumphant story of an unconventional hero overcoming obstacles to regain the love of his life. Rizvan Khan, a Muslim man from India, moves to San Francisco and lives with his brother and sister-in-law. Rizvan, who has Aspergers, falls in love with Mandira. Despite protests from his family they get married and start a small business together. They are happy until tragedy strikes when attitudes towards Muslims undergo a sea-change. When tragedy strikes, Mandira is devastated and they split. Rizvan is confused and very upset that the love of his life has left him. To win her back, he embarks on a touching and inspiring journey across America.
To view the pictures, please click on the links given below:
Reebok 'MNIK' Shoe
Shah Rukh Khan wearing Reebok 'MNIK' Shoe
Reebok 'MNIK' Tees
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CONTACT DETAILS
Vaibhav Punj, Sr. Brand Manager, Reebok, +91 (124) 4124100, vaibhav.punj @reebok.com
Neha Sharma, Senior Management Associate, IPAN Hill & Knowlton, +91 (11) 42492100, nsharma@ipanhillandknowlton.com
KEYWORDS
CONSUMER, FASHION, SPORTS, MARKETING, BUSINESS SERVICES, CLOTHING, RETAIL
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