Press release from Business Wire India
Source: Max New York Life Insurance
Tuesday, February 02, 2010 03:46 PM IST (10:16 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Education & training, Financial Analyst
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Max New York Life Launches I-Genius, a Comprehensive Parent - Child Nurture Program
Announces India's First Multi Faceted Scholarship
New Delhi, Delhi, India, Tuesday, February 02, 2010 -- (Business Wire India) -- To facilitate your children realize their true potential Max New York Life, one of India's leading life insurance companies, today announced the launch of I - Genius, a comprehensive Parent - Child nurture programme. The I-Genius programme will support talent development of children by identifying and rewarding those who display all-round skills. The program will also support parents in their quest to provide enabling environment for multi-faceted growth of their children.
The program will entail five unique initiatives - I-Genius Scholarship to recognize and reward talent, I-Genius Parenting for providing parenting guide, I-Genius Advantage for children related queries, I-Genius Secure to understand parents concerns and find solutions, and I-Genius Talent to nurture sporting talent. The company plans to touch more than 50 lakh children and 40 lakh parents through I-Genius program.
The company also announced its first initiative under the I Genius Programme, the "I-Genius Scholarship". India's first multi-faceted scholarship programme that will recognize and reward children with all round talent. This program will also help parents realize and recognize the talents of their children and thus help nurture the same. The scholarship program involves a robust multiple level evaluation process that has been conceptualized in association with Derek O'Brien. Children from the 3rd to the 8th standard can participate in this program and win more than 3,000 prizes worth Rs. 2 crores. The registration for this scholarship will be open from February 8, 2010 till March 31, 2010. The winner of mega scholarship of Rs. 20 lakhs will be announced on 14th November, 2010.
Announcing the launch, Rajesh Sud, CEO & Managing Director, Max New York Life said "Research indicates that there are 119 million parents in India between the age group of 25-44 years with children less than 12 yrs of age. It is also a known fact that financial security of children is the most important reason that all parents save for. In fact, 85% of Indian Households having children in 0-15 years of age group save for their children's education. With the current average age of parents buying insurance being 28 years and reducing, these parents look for more access to financial planning and better financial instruments which offer maximum potential for life insurance. Parents also believe that an all round development of their children today is key to their success in life."
Anisha Motwani, Chief Marketing Officer, Max New York Life, added "While in the yesteryears, it was all about focusing only on children's education to ensure their good career, in last one decade there is a significant shift in attitudes of both parents and children. We at Max New York life understand that it is extremely important to support children in areas beyond studies to help them develop an all round personality which is crucial for success in today's world. Extensive ethnographic consumer studies to understand deep-rooted behavioural aspects of parents have helped us formulate I-Genius. I-Genius is a multi faceted initiative dedicated towards understanding and satisfying these behavioural aspects by providing them with a platform to promote all round development. Our I-Genius Scholarship programme is a testimony of our belief of nurturing and supporting talent at a young age and help parents nurture talent to make our coming generations multi-dimensional and look beyond academics."
About I Genius
I Genius is a multi-faceted program with 5 different aspects of it:
I Genius Scholarship - The I-genius scholarship program provides a platform to the kids to be all rounders and discover as well as groom their talents. The scholarship program has a multiple levels of evaluation such as objective and subjective questions, panel discussions and extra-curricular activities. Children from the 3rd to the 8th standard can participate in this program and win more than 3,000 scholarships worth Rs. 2 crores. The registration for this scholarship will be open from February 8, 2010 till March 31, 2010.
Going forward this platform will unfold many other initiatives where Max New York life will invest substantially in developing talent in the areas of sports, knowledge, education etc.
I Genius Parenting - This initiative will entail creating social media group through new age medium and sponsoring sections pertaining to raising children in relevant websites and feature articles from renowned personalities on subjects such as Parental Dilemmas, Speech, Language and Hearing, Sibling Relationship etc.
I Genius Advantage - Through this initiative Max New York life will create a toll free number with an aim to provide a one-stop solution for all children related queries.
'Smart Stars' is another programme driving consumer engagement with multiple activities for MNYL child plan customers.
I Genius Secure - Max New York life is in the business of providing protection and to take this concept beyond just financial protection the company will form a strategic advisory board comprising of country's leading educationists, child counselors and policymakers to discuss issues crucial to development of all round personality of children and raise these at public platforms. Max New York Life will understand concerns and anxieties of parents and the solutions they seek from various stakeholders to overcome those concerns. The findings will then be mobilized through various mediums to help the society at large.
I Genius Talent - This programme has been designed with the intention to nurture talent in sports with the aim of giving India, international quality sportsmen. Max New York Life will provide a platform to select and train quality sportspersons.
About Max New York Life (www.maxnewyorklife.com)
Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India's leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India to facilitate them to achieve more.
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Rajesh Sud
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CONTACT DETAILS
Arpan Basu, Max New York Life Insurance Company Ltd., +91 9818083556, Arpan.basu@maxnewyorklife.com
Priya Badshah, Max New York Life Insurance Company Ltd., +91 9820248172, priya.badshah@maxnewyorklife.com
Garima Arora, IPAN Hill & Knowlton, +91 9891221255, garora@ipanhillandknowlton.com
Komal Kakkar, IPAN Hill & Knowlton, +91 9810609567, kkakkar@ipanhillandknowlton.com
KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, EDUCATION, Financial Analyst
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