BWI: Nikon Beckons photo-enthusiasts to Experience Real Photography at Photofair 2010

Press release from Business Wire India
Source: Nikon India
Wednesday, January 06, 2010 05:02 PM IST (11:32 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Retailers; Technology
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Nikon Beckons photo-enthusiasts to Experience Real Photography at Photofair 2010


Mumbai, Maharashtra, India, Wednesday, January 06, 2010 -- (Business Wire India) -- -- Nikon's flagship brands at display, all rounder professional camera: the D3S

-- Displays world's first built-in projector camera: S1000pj

-- Celebrates the success of friendly D-SLR cameras: D3000 & D5000

Nikon India, the 100% subsidiary of Nikon Corporation, the leaders in imaging technology is all set to delight photography enthusiasts at Photofair 2010 at Bombay Exhibition Centre, NSE Grounds,Goregaon, Mumbai being held between the 7th and 10th of January. In an endeavor of increasing awareness on digital revolution in photographic products in India, Nikon will be showcasing its latest innovations, special promotions and activities during the four-day long exhibition, a confluence of photographic and Digital Imaging community.

Speaking on the occasion, Mr. Hidehiko Tanaka, Managing Director, Nikon India said, "It is inspirational to realize Nikon's patrons in India are growing rapidly. Nikon has grown at a tremendous pace and has successfully been able to achieve 100% growth over the last year. Digital camera market has grown at a rate of 50% this year, similar growth pattern is expected for 2010 and we expect India to contribute more to our global revenues. The onset of this year with Nikon participating at a larger scale in Photofair, an exceptional show in the world of imaging technology is a good omen. We hope the photography culture in a scenic country like India witnesses more enthusiasts joining the digital imaging bandwagon. I am delighted to launch Nikon School in India, which is set to take photography to a next level."

With this exhibition, Nikon steps into the much anticipated 2010 at a high note by introducing the internationally coveted 'Nikon School'. At the pavilion, Nikon has dedicated an area to the Nikon School, where lessons on photography will be given to all kinds of photography enthusiasts be it professionals or amateurs. For these workshops Nikon has roped in Mr. Sayed Rafique, Ace Fashion Photographer and Mr. Hari Mahidhar, Corporate Photographer.

At this photography extravaganza, Nikon will highlight its display of flagship products amongst others which embody Nikon's innovative technology. These products include Nikon D3S, Nikon COOLPIX S1000pj, D3000 and D5000. The D3S is an incredible multipurpose camera that has the capability to click brilliant images in extreme low light and has super speed of capturing 9 frames per second. It is also the world's first FX format camera to have a D-movie function. The topper in compact camera category is the COOLPIX S1000pj, world's first camera with a built-in projector and users can project images and videos as large as 40 inches with just a touch of a button.

The other Nikon limelight products at Photofair are D3000 and D5000. The D3000 is the world's first D-SLR camera that is equipped with a 'Guide Mode' which acts as a friend to the entry level photography enthusiast, guiding him to shoot professional looking images with ease & transforming everyday moments into stunning pictures. The D5000 is world's first DSLR camera with a 450 degree rotating LCD screen through which the users can view in a normal position fitting securely within the camera back, or swung out to be rotated or tilted.

At the Photofair, Nikon is also showcasing the power of Telephoto Nikkor lenses in photography. Specific areas have been dedicated to these Nikkor lenses where props and models are placed for consumers to get a feel various angles and zooms. Nikon's latest colorful range of COOLPIX compact digital cameras and D-SLR cameras will also be on display in a zone where the visitors can touch, feel, click and experience the luxury of a Nikon.

Nikon has set up a free service camp during these four days. It will be a dual benefit for visitors to experience the expertise of Nikon in Digital photography while getting their product /s serviced at no additional cost.

Nikon will have a lot happening for the Indian consumers in the New Year and to start with, it's all there to touch and feel at Photofair 2010!

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

Nikon's D-SLR range of three recently introduced cameras - D3S is a multipurpose and all rounder professional camera, the D300s & D3000 combine professional-level performance with agility and easy-to-use interface to create affordable, approachable pro-level and entry-level D-SLR cameras, which will completely invigorate photography for its consumers. In the COOLPIX compact camera category, Nikon has four new models namely S1000pj, S70, S640 and S570. The S1000pj is the world's first Compact camera to have a built-in projector.

This year also saw the introduction of D3X, D5000 and 12 compact cameras making a wide range of line-up of 7 D-SLR camera and 12 COOLPIX compact camera models.

With offices in Mumbai, Kolkata and another one to be opened in the southern region, Nikon is strengthening its distribution network all across India. The company has established total of fifteen ASCs (authorized service centers) for complete service support for Nikon customers.

Nikon has also set up exclusive D-SLR and COOLPIX zones in Delhi NCR, Bangalore, Hyderabad and Mumbai which showcase the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses. These zones allow consumers, both professional and amateurs get to touch, feel and experience the Nikon cameras with combination of lenses and other accessories providing expert guidance, technical knowhow all under one roof.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon's core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Corporation, Imaging Company announced the worldwide launch of Nikon Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Visitors to the site will be able to search works by artist name or shooting location.

Nikon Website: www.nikon.co.in
Service id: nindsupport@nikonoa.net;
Sales & Support enquiries id: nindsales@nikonoa.net


CONTACT DETAILS
Namrata Bhalla, IPAN Hill & Knowlton, +91 9873169803, namrata.bhalla@ipan.com
Shreela Roy, IPAN Hill & Knowlton, +91 9820149119, sroy@ipanhillandknowlton.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, RETAIL, TECHNOLOGY

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