BWI: AOL Launches A New Auto Channel

Press release from Business Wire India
Source: AOL Online
Wednesday, January 06, 2010 04:23 PM IST (10:53 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Business services, Information technology; Automotive
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AOL Launches A New Auto Channel
Partners with Auto Site CarWale

Bangalore, Karnataka, India, Wednesday, January 06, 2010 -- (Business Wire India) -- AOL India has expanded its already exhaustive content offering with a brand new channel. Partnered and powered by the renowned car site CarWale.com - the site http://aolautos.carwale.com/ aims to be the answer to all your auto needs.

"Innovative content is the USP of AOL and with this association we have taken the concept of shopping online a step further. This is a one of a kind concept and lives up to our promise of fresh and innovative content. We are confident that with the help of market leaders like CarWale we can create a niche in an industry known for its discerning clientele", says P G Ponnapa, Vice President, AOL India.

Designed for the casual as well as the discerning buyer - the site offers consumers a platform to buy and sell cars, get recommendations, hunt for car loans, get tips on driving and car maintenance or simply check out galleries of some hot new wheels on the market. Added to this are consumer discussion forums, links to dealers and car accessory shops as well as news updates from the auto industry.

'While AOL.in is a premier information portal, CarWale is India's premier car-information portal. The association of CarWale with AOL.in as a content partner is a symbiotic relationship. In an age where content is the differentiator, this partnership would definitely bring in mutual benefits where CarWale powers AOL with an exhaustive platform of car-related information for its readers, on a click", says Mohit Dubey, CEO, CarWale.

About AOL

AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

For more information please visit http://corp.aol.in/

About CarWale

CarWale.com is India's most preferred online destination for car-buying. CarWale offers a complete consumer-focused service that includes content and tools for exhaustive research, pricing and marketplace information. As consumers research and make purchase decisions, CarWale connects them with automotive manufacturers, finance and insurance companies, allowing them to make the best decisions for their automotive purchases.

Since its inception, CarWale has been acknowledged as the market leader in the category and honored with many prestigious awards including the Red Herring Asia Top 100 (twice in three years), Business Week's Top 25 young entrepreneurs in Asia and PCWorld Web Award for best automotive website. CarWale is owned by Automotive Exchange Pvt Ltd and is backed by India's leading early stage venture capital firm - Seedfund and top tier US venture fund - Sierra Ventures.


CONTACT DETAILS
Anand Baskaran, AOL, +91 9845028508, anand.baskaran@corp.aol.com
Payal Banerjee, AOL, +91 9845175351, payal.banerjee@corp.aol.com
Kavita Jain, Carwale, +91 9819390947, kavita.jain@carwale.com
Dhruv Chopra, Carwale, +91 9819909991, dhruv@carwale.com

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, IT, AUTOMOTIVE

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