BWI: Kodak Becomes No 2 Digital Camera Company in India

Press release from Business Wire India
Source: Kodak India
Thursday, January 07, 2010 09:51 AM IST (04:21 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
--------------------------------------------------
Kodak Becomes No 2 Digital Camera Company in India
Kodak's C140 is India's Highest Selling Digital Camera

Mumbai, Maharashtra, India, Thursday, January 07, 2010 -- (Business Wire India) -- Kodak, which has been the market leader in retail printing, kiosks, films and motion picture films has now become a clear number 2 in Digital cameras category in India replacing Canon, as per the latest IDC report. The IDC report pegs Kodak's market share at 21.6 % in Q3, 2009 in the digital camera category, followed by Canon at 14.6%. Further the ORG - GFK retail audit report has placed Kodak's C140 as India's highest selling digital camera model since June 2009.

As per the IDC report, Kodak has clocked the growth rate of 48% by volume. As per the report in Q3, 2009, the Digital Cameras price segment "below Rs. 10,000/-" contributes 71% to the entire digital cameras market in India, with Kodak at 29% market share being the clear market leader in this segment, followed by Samsung at 15%.

According to Ravi Karamcheti, MD Kodak India," This is a significant milestone for Kodak India which can be attributed to our in-depth understanding of the Indian market, performance of our product range and strength of our distribution network. The penetration of DSC (digital still cameras) in India is still very low, compared to countries across Asia. Kodak expects that to change quickly. We expect to maintain this growth momentum with an over 30% year on year volume growth in DSC by aggressively launching new products such as our award winning range of Digital Video cameras in 2010".

Kodak will now be focusing on launching India specific cameras and other products and are in the midst of conducting extensive market research for the same The Company will invest in communications and increasing brand presence in this category.

About Eastman Kodak Company

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com/, and our blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.

Editor's Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes application if already installed on your computer. From the iTunes store, type "Kodak podcast" in the search field to view all of our podcast offerings.

To view the market shares, please click on the link given below:

Market Shares
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Doc.doc
Doc.doc


CONTACT DETAILS
Urvi Joshi, Sampark PR, +91 9819133340, urvi.samparkpr@gmail.com
Vikas Sahni, Sampark PR, +91 9892629404, Vikas.sahni@sampark.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com