BWI: Kits ‘n’ Spares Selects Farnell as Exclusive Partner to Provide Products in India

Press release from Business Wire India
Source: Premier Farnell
Thursday, January 07, 2010 10:17 AM IST (04:47 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
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Kits 'n' Spares Selects Farnell as Exclusive Partner to Provide Products in India
Farnell's Extensive Product Offering with Kits 'n' Spares' Information on Electronic Components, Test and Measurement Equipment and Tool is Now Extended to Students, Hobbyists, Individuals and Electronic Design Engineers

Bangalore, Karnataka, India, Thursday, January 07, 2010 -- (Business Wire India) -- Farnell the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, part of the global Premier Farnell Group, today announced an exclusive partnership with Kits 'n' Spares (KnS), a well established market leader in selling electronic kits, components and devices in India for over 32 years. Farnell extends their service to Kits 'n' Spares in offering students, hobbyists, individuals and electronic design engineers easy access to Farnell's extensive range of products.

Students, hobbyists, individuals and electronic design engineers will now have access to Farnell's multi-channel, high service distribution of over 500,000 products from more than 3500 suppliers like Altera, Freescale, Fluke, FCI Honeywell, Molex, Microchip, Tyco Electronics and Texas instruments.

"Our business strategy will be strengthened through this partnership with Farnell, as we deliver information on cutting edge electronic components, test and measure equipment and tools with an easy and reliable purchase option of such products from Farnell.", said Nakul Chopra, Vice President for Kits 'n' Spares. "We believe this add-on service provides additional support to meet the needs of students, hobbyists, individuals, and electronic design engineers."

"This strategic partnership with Kits 'n' Spares brings forth our commitment to provide wide range of products and support to the electronic design engineering communities in India.", said Ravi Pagar, Managing Director of Farnell India. "This enables us to facilitate networking and collaboration through element14, an online technology resource and community for electronic design engineers, which when combined with our transactional websites, offers customers a complete online solution to their purchasing and design needs."

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com.
For more information about the India operations visit http://in.farnell.com/.

About Kits 'n' Spares

Kits 'n' Spares is a 32 year old organisation that strives to promote electronics in India. It's mission is to make it easy for any Indian to gain hands-on knowledge of electronics. KnS achieves this mission by selling a vast array of educational kits, hobby kits and kits ready for industrial design and commercial usage. In addition, it also supplies hard-to-get components and modules, books and publications, and old issues of popular electronics magazines like Electronics For You.

For more information about KnS, visit their website at www.kitsnspare.com.
For more information about KnS product catalogue powered by Farnell, visit: www.kitsnspares.com/farnell.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

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