BWI: CLASUS Aims at Digitalising Education in India through its Innovative Products

Press release from Business Wire India
Source: CLASUS
Thursday, September 24, 2009 02:45 PM IST (09:15 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training, Information technology; Technology
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CLASUS Aims at Digitalising Education in India through its Innovative Products
The Company Plans to Capture Ten Percent Share in the Next 3 Years from 500 million Potential India Market

New Delhi, Delhi, India, Thursday, September 24, 2009 -- (Business Wire India) -- Aiming at digitalising education in India, CLASUS has for the first time launched 'Interactive Whiteboards' (IWB) in India. An Interactive Whiteboard is a large display that connects to a computer and projector. A projector projects the computer's desktop onto the board's surface, where users control the computer using a electronic pen. With its advent in India, CLASUS is planning to capture ten percent share in the next 3 years from 500 million euro potential India market. This target does not include the crank effect of taking into account the local market synergies, according to what Clasus has predicted in its approach.

The launch is marked by CLASUS' participating at the World Didac India 2009 currently being held at Pragati Maidan. Clasus Educational Solutions in India will be targeted primarily to the public educational sector, as well as to the private sector educational institutes and corporate houses, with different and focused offers. The launch of IWB is aimed at encouraging innovative and creative teaching methodologies, imparting digital skills in students and teachers fraternity. This is CLASUS' second association with India, as the company has been sponsoring the Indian driver Karun Chandhok's GP2 team, Ocean Racing Technology.

CLASUS IWBs use updated technology that overcomes all restrictions in use of former technologies like lack of precision, fragility and ergonomic inadequacy caused by other technologies. The product therefore assures maximum speed and precision, ensures highest robustness and stability, along with the freedom of use and the absolute pedagogical efficacy.

On the company's entry into India, Mr. Sérgio Carneiro, International Sales and Marketing Director, Clasus, said, "India is a significant market for the company. CLASUS perceives that the future of the Indian education is the integration of the educational information, in the means of collection, parameterization, intelligent information processing and support decisions in the educational process. World Didac is a relevant platform for CLASUS to interact with its future clientele and potential partners."

The range of products displayed will include interactive solutions hardware (Electromagnetic Whiteboards, Ergonomic stands, short through video projector) and the powerful and innovative Interactive Software Range, A-migo. The product is supported by a height adjustable wall stand for short throw projectors. Another key feature of the product is that it does not need power supply. Children, adult and even physically challenged can work with the board in ideal conditions of comfort, safety and ergonomics.

Clasus will launch at World Didac new products with innovative and exclusive features. These features will be included in the A-MIGO MULTIFACE and A-MIGO MASTER products. SIMULTANEOUS MULTI-INTERFACE, a very EXCLUSIVE CHLIDREN INTERFACE, a complete and powerful DIAGNOSTIC INTEGRATED MODULE, among dozens of other news.

To view the CLASUS Product Segment Pyramid, please click on the link given below:

CLASUS Product Segment Pyramid

Pictures of the Interactive White Board can be downloaded from:

http://www.clasus.com/downloads/Marketing/clasus_dossier_ph.zip

About Clasus

Born in 2002, CLASUS is already a true success story in the worldwide Educational market. From product development and design, production, logistics process, specialized after-sales service, and up to the very special and tailored projects build-up and implementation, CLASUS supports quality that much demanded educational customers expect. CLASUS is a company with worldwide ambitions and a global strategy. It has representation in more than 50 countries. CLASUS' goal is to develop tools for interaction between new technologies and education through its product range.

In addition to the knowledge acquired for almost a decade, CLASUS also assures to its partners the best practices (technological, educational, ergonomic or procedural), validated by the long lasting partnerships established with specialists in different areas, including the most renowned universities and educational publishers.
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CONTACT DETAILS
Sanyukta Dutta, Vaishnavi Corporate Communications, + 91 9810058765, Sdutta@vccpl.com
Shine Kapoor, Vaishnavi Corporate Communications, +91 9910941442, shine.kapoor@vccpl.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION, IT, TECHNOLOGY

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