BWI: Weekends Made More Special with Launch of Citi Titanium Cash Rewards Credit Card

Press release from Business Wire India
Source: Citi
Tuesday, August 11, 2009 03:36 PM IST (10:06 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Banking & financial services, Financial Analyst
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Weekends Made More Special with Launch of Citi Titanium Cash Rewards Credit Card


Mumbai, Maharashtra, India, Tuesday, August 11, 2009 -- (Business Wire India) -- Weekends will now be even more special with Citibank today announcing the launch of the Citi Titanium Cash Rewards Credit Card. With the power of cash back and the flexibility of rewards rolled into one, the card offers 5 times rewards on all weekend spends, multiple reward redemption options and the lowest interest rates in the category at 2.5% per month. The card will carry an annual fee of rupees Seven Hundred and Fifty only. However, for a limited introductory period, the card will be offered to customers at an annual fee of rupees Five Hundred.

Launching the Citi Titanium Cash Rewards Credit Card, N. Rajashekaran, Country Business Manager, Global Consumer Group, Citi India, said, "The Citi Titanium Cash Rewards Credit Card stems from our conviction that product development must be driven by customer insight. While the card accrues rewards on all spends, its weekend-centric proposition will have a strong, positive resonance with customers making it the card of choice in their wallet."

Sandeep Bhalla, Business Manager, Cards, Citi India, said, "Our customers utilize their weekends for quality recreational time with family and friends, and naturally, most of their spending is concentrated in these two days. The Citi Titanium Cash Rewards Credit Card is in sync with the trend and aims to make this special time even more gratifying."

The Citi Titanium Cash Rewards Credit Card benefits include:

-- Five times Reward Points on all weekend spends. Customers will continue to earn 1 reward point for all their weekday spends (1 Reward point = Rs 1).

-- Multiple Redemption options: Reward Points earned can be redeemed for cash back, conversion to air miles programs, in-store purchases and for exciting gifts from the reward catalogues.

-- Fabulous discounts on retail, dining and lifestyle through the MasterCard exclusive program. Reward Points earned are evergreen and do not expire.

-- Best in class interest rates and convenience: The interest rate/service charge applicable on the card is 2.5 % per month allowing customers to make part payments as per their convenience.

-- Zero per cent fuel surcharge at Indian Oil petrol pumps.

-- A limited period offer of 200 Reward points on first usage of the card.

For more information on the Citi Titanium Cash Rewards Card, please visit www.citibank.com/india

Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

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Citi Titanium Cash Rewards Credit Card
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CONTACT DETAILS
Indu Aishwerya Anand, Citi, +91 (124) 418 6766, indu.anand@citi.com
Lina Gokarn, IPAN Hill & Knowlton, +91 9920321565, lina.gokarn@ipan.com
Shreela Roy, IPAN Hill & Knowlton, +91 9820149119, shreela.roy@ipan.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BANKING, Financial Analyst

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