BWI: Kingfisher Presents the India International Salsa Congress 2009

Press release from Business Wire India
Source: Kingfisher Premium
Tuesday, August 11, 2009 03:56 PM IST (10:26 AM GMT)
Editors: General: Entertainment, Food & drink, People; Business: Advertising, PR & marketing, Business services, Media & entertainment
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Kingfisher Presents the India International Salsa Congress 2009
The Biggest Salsa Event of the Year!

Bangalore, Karnataka, India, Tuesday, August 11, 2009 -- (Business Wire India) -- One of the most awaited events for salsa enthusiasts across the globe - the Kingfisher 4th India International Salsa Congress 2009, scheduled from 8th - 9th August at Hotel Lalit Ashok saw a slew of national and international instructors and salsa champions participate in the biggest salsa extravaganza in India. The All India Salsa championship, where world renowned performers showcased some of the best international salsa dancing, was held on 8th August. The winners of the championship were Bangalore-based dancers, Bindu Prasanna and Aatish Khan.

For the past month, India has seen salsa workshops, parties and performances in Delhi, Hyderabad, Chennai and Bangalore. With 28 instructors from 9 countries, the Kingfisher India International Salsa Congress promises to bring together salsa dancers from across the world to participate in the celebrated art form. Some of the instructors include Alex Lee & Kim, USA, Sneha Kapoor and Richard Tholoor, participants in the recent India's Got Talent and Giancarlo & Masha, New Zealand's #1 salsa dance couple. 6 popular DJ's like DJ Joseph Enin and DJ Javed from Hong Kong and India came together and played internationally renowned Latin American music, adding to the truly global experience.

Speaking about the congress, United Breweries Limited, Deputy President, Mr. Shekhar Ramamurthy said, "Kingfisher is an extremely young brand associated with fun, fashion and style. The Kingfisher Salsa Congress is one of the most exciting youth centric events that we associate ourselves with. Kingfisher & the Salsa Congress both expresses the core brand values of camaraderie and good times. It gives us great satisfaction that once again, we have garnered phenomenal response to this event."

According to Lourd Vijay, Founder, Lourd Vijay Dance Academy, who has conceptualized the Salsa Congress, "This is a great platform for all salsa lovers across the globe. Almost every country in the world has a Salsa Congress, where Salsa dancers get together to constantly refine their art; with that need in mind we started the India International Salsa Congress. It is gratifying to see that this particular dance form has started gaining popularity amongst Indians and of course has been enjoying the support of a lifestyle brand as Kingfisher. Salsa dancing has become a lifestyle statement as it combines socializing with healthy exercise and sheer Good Times."

About Lourd Vijay:

Lourd Vijay is a principal Promoter of Latin culture, music and Dance in the Asian Region. He is an innovative choreographer and a very able instructor. Lourd has travelled to the United States of America, Canada, Brazil, UK, Israel, Singapore, Hong Kong, Thailand, Egypt, France, Jordan, UAE, Taiwan, Malaysia and a few other countries to train, perform and also to teach in international Dance festivals and congresses. With this global experience, he brings the latest dance styles and concepts to his students in India.

Lourd Vijay has revolutionized Indian-western dance over and over again in India - most notably, by introducing Salsa in 1997. Closely associated with the Indian Society for Performers and Teachers of Dance and the India Salsa club he has focused on popularising Salsa in cities like Bangalore, Mumbai, Kolkata, Mysore, Hyderabad, Cochin, Chennai, Delhi, Pondicherry, Indore, Auroville, Goa, Katmandu, Colombo, Taipei and Hanoi. He was the head judge for the Asian Open Salsa Championships 2008 and 2009 in Hong Kong.

He is the chief promoter of the India International Salsa Congress, The All India Salsa championship, the ESPN World Salsa Championship - India Qualifiers, Chennai Salsa Festival, Goa Salsa Festival, The Latin & Oriental Dance Festival, and Street Dance Festival and is working on co-organizing the Salsa World Cup in Macau next year.

About Kingfisher:

Kingfisher Premium is a flagship brand from The United Breweries Group. The brand has won many international awards for its brew, packaging and advertising and is currently available in over 50 countries. Some of its most memorable initiatives include the Kingfisher Swimsuit Calendar, Kingfisher Fashion Awards, Kingfisher Model Hunt, Kingfisher Derby, Kingfisher Kerala Rocks, Kingfisher Voice of Goa, Association with Force India amongst a host of other things. Other prominent associations include Kingfisher East Bengal team, Kingfisher Corporate 5, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja, Sourav Ganguly. Kingfisher premium this year has also gone on to sign Giancarlo Fisichella as one of its ambassadors. Kingfisher also associated itself with the IPL this season, by officially becoming the Good Times Partner of the 5 Teams i.e. Rajasthan Royals, Mumbai Indians, Deccan Chargers, Royal Challengers and the Delhi Dare Devils.

Please log on to: www.kingfisherworld.com.

To view the photograph, please click on the link given below:

Winners of the Kingfisher All India Salsa Championship- Bindu Prasanna & Aatish Khan
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