BWI: Khatron Ke Khiladi is Back with 13 New Girls and Level 2 of Attitude!

Press release from Business Wire India
Source: COLORS
Saturday, August 08, 2009 11:30 AM IST (06:00 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Travel & tourism; Business: Advertising, PR & marketing, Media & entertainment, Travel & tourism
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Khatron Ke Khiladi is Back with 13 New Girls and Level 2 of Attitude!
Foot Stomping Hot New Music Trailer Sets Pace of the Next Level of Action in the Show that Challenges Fear

Mumbai, Maharashtra, India, Saturday, August 08, 2009 -- (Business Wire India) -- Announcing the return of the hottest Khatron Ka Khiladi ever, the heart-stoppingly handsome and macho Akshay Kumar to the screen this September with his bevy of thirteen beauties and death defying dares is a sizzling new music trailer set to the beats of the treacherous South African wilderness. Akshay's sexy sena in this most revolutionary reality show India has ever witnessed will see hotties like Bruna Abdalah, Sushma Reddy, Carol Gracias, Jesse Randhawa, Mandira Bedi, Nauheed Cyrusi, Rosa Catalano, Rupali Ganguly, Sonika Kaliraman, Shonali Nagrani, Pia Trivedi, Shveta Salve and Anushkha Manchanda. Back on the scene with a power packed punch of adrenaline and oozing attitude is the 'Level 2' on COLORS with a music trailer that defines the action - laced rhythm of the show.

What begins with the beating of the ngoma drums soon moves on to acquire the urgency that precedes action, the slow rise of adrenaline all set to a foot tapping tune with lyrics that inspire josh and reflect the frantic pace of the show. The music trailer is a prelude to the biggest action-packed reality show on television through music that conveys a heightened level of risk and the urgency attached to it. The music trailer further also does the brilliant job of announcing the names of the thirteen screen goddesses competing against each other, whose names appear in an intelligently seamless rap-like rendition. The eclectic music composition has been created by the talented Salim Sulieman remixed by Amartya Rahut and lending his voice for the track is Neeraj Shridhar.

With a season that promises a lot more sizzling drama and never-before-seen action and stunts; these thirteen beauties will be facing their worst fears coming alive. The ladies' man Akshay Kumar will be acting as more than just an anchor to the show. He will be the guide, the friend and the much needed courage booster these beauties will be in desperate need of.

Announcing the names of the girls and the music trailer, Ashvini Yardi, Programming head of COLORS said, "For a show that has already shattered all preconceived notions of fear and has turned thirteen glam dolls into daredevils, the season two had to be something that took the viewers' experience to the next level. Keeping this in mind, we decided to come up with a music trailer to announce the launch of the Level 2 of Khatron Ke Khiladi - a song that embodies the dangerous rhythm vibrating through each challenge and that echoes the racing heart of every beauty facing that challenge. This is the level two of attitude and action and India better be ready for a never-before-felt adrenaline shot!"

On this occasion Mr.Deepak Dhar MD Endemol India said, "Coming from the success of Khatron ke Khiladi season 1, we at Endemol India have risen to give the viewers a Bigger and Bolder thrill and changed the face of reality television. With our expert stunt team we have broken all the barriers of fear. This year our chosen location was South Africa ,Cape town where the new contestants challenged their fears and raw nature at its wildest. Experience the beauty of fear and enjoy true entertainment in this season's Fear Factor Extreme - Khatron Ke Khiladi Level 2"

The show, Fear Factor Khatron Ke Khiladi - shot entirely in South Africa's picturesque city of Cape Town features some of the most exhilarating stunts ever seen on television set against the backdrop of a region that is home to the most varied flora and fauna to be found on the face of this earth. The death-defying stunts have been shot in the most breathtaking locations in the Mother City, as Cape Town is fondly called. Expect the unexpected when thirteen beauties battle each other, the nature and themselves to overcome their biggest, deepest, darkest and creepiest fears!

About 'COLORS'

'COLORS' is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. 'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes like Sabki Jodi Wohi Banata.Bhagyavidhata, Maat Pita Ke Charnon Mein.Swarg, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Meri Ghar Aayi Ek Nanhi Pari, Uttaran, Na Aana Is Des Laado, Fear Factor - Kathron Ke Khiladi level 2, Bigg Boss Season 3, Sajid's Superstars, Dancing Queen, Chhote Miyan & India's Got Talent amongst others. 'COLORS' is a pay channel and is available as a part of the 'One Alliance' bouquet.

About Viacom 18 Media Pvt. Ltd.

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1, Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and 'COLORS' the new Hindi general entertainment channel.

Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.

About Endemol India Private Limited

Launched in February 2006, Endemol India is the first Asian subsidiary of Endemol N.V. Since its launch, Endemol India has seen rapid growth in the Indian market and has cemented its place in the Indian television industry through formats like 'Big Brother', 'Fear Factor India', 'Deal Ya No Deal' and 'Heart Beat'. Additionally, Endemol India has created and produced local blockbuster formats such as 'The Great Indian Laughter Challenge', 'Mission Ustaad', "Jo Jeeta Wohi Superstar' and 'The Great Indian Laughter Champions'. The content that Endemol India creates comprises Scripted, Non-scripted and Digital Media.

About Endemol

Founded in 1994, Endemol is a global leader in entertainment programming, having established itself as the largest independent TV, cross platform and digital production company in the world. The company produces worldwide hits like Fear Factor Extreme, Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and Wipeout.

Endemol comprises a global network of companies that spans 25 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.

Endemol produces premium entertainment for the world's major broadcasters and digital media platforms - including mobile and internet - as well as creating bespoke branded entertainment for the world's major advertising agencies and brands. The company annually distributes approximately 36,000 hours of programming from over 500 different shows in almost 60 countries. Their digital successes include over 300 million online video views - just for Big Brother in 2008. Endemol is also behind numerous award winning original digital productions among many other growing online accomplishments.

The company's creative teams around the world are continuously developing new entertainment properties that are shared across the Endemol network. Endemol currently has a growing library of over 2000 titles covering all genres including entertainment, game shows, reality TV, kids programming, animation, comedy and drama.

For more on Endemol, please contact :
Cindrella Prakash: 9821718951
cindrella.prakash@vitcomconsulting.com

About South African Tourism

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It strategically markets South Africa's scenic beauty, diverse wildlife, kaleidoscope of cultures and heritages, the great outdoors, sport and adventure opportunities, eco-tourism and conference facilities. India and South Africa share a close bond that lends itself well to the first-hand, personal experience. Given the strong ties between the two countries, and the steady rise in the number of visitors from, South African Tourism sees India as a core market and continues to grow the number of Indian tourist arrivals into South Africa.

For more on South African Tourism, please contact :
Shaveta Varma: +9819401779
shaveta@zzebra.net

To view the photograph, please click the link given below:

13 New Girls of Khatron Ke Khiladi

Media Contacts:

Sonia Huria, Manager - Communications,
COLORS
+91 989244 7777
sonia.huria@viacom18.com

Margerie, Exécutive - Communications,
COLORS
+91 9820003731
Margerie.ferrao@viacom18.com

Gina Ghosh, Associate Director
IPAN Hill & Knowlton
+91 9819745154
gina.ghosh@ipan.com

Shilpi Deshpande, Sr. Management Associate
IPAN Hill & Knowlton
+91 9920787090
Shilpi.deshpande@ipan.com

Prerna Gulati, Management Associate
IPAN Hill & Knowlton
+91 9920304305
prerna.gulati@ipan.com

Hinjal Veera, Management Trainee
IPAN Hill & Knowlton
+91 9892745252
Hinjal.veera@ipan.com
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KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, TOURISM, MARKETING, MEDIA, TRAVEL

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