BWI: Indian Promotion Campaigns Dominated the 10th PMAA Dragons with 10 Gold Dragons

Press release from Business Wire India
Source: Jagran Solutions
Friday, August 07, 2009 04:38 PM IST (11:08 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Media & entertainment
--------------------------------------------------
Indian Promotion Campaigns Dominated the 10th PMAA Dragons with 10 Gold Dragons
Jagran Solutions "Microsoft Go-Alive Challenge" claimed the Dragon for the Best Campaign in India

New Delhi, Delhi, India, Friday, August 07, 2009 -- (Business Wire India) -- Despite the numbers of entries in other Campaigns around the world being down this year, possibly because of the global recession, entries in the 2009 Promotion Marketing Awards of Asia increased by 32%, right across Asia including Grey Global Sri Lanka, who took away their first Dragon this year. India Dominated the PMAA 2009 with 23 Dragons, Jagran Solutions Led the tally with Maximum including the Best in India Campaign.

DDB China's "McDonald's Cheer for China" has claimed the Dragon for the Best Campaign in Asia. Last Year, which could well be certainly summarized as "Olympic Mania", McDonald's, an official Olympic sponsor - stood out from the crowded Olympic marketing campaigns by giving people in China the chance to cheer for their national teams and really feel part of the Olympics.

The Campaign, developed by DDB China, didn't just fulfill this objective; it exceeded all expectations by turning into a nationwide phenomenon in which over 27 million people participated. The McDonald's brand was not just a sponsor for the "Cheer for China" vehicle; it was inextricably woven into the vernacular via "I'M LOVIN IT, WHEN CHINA WINS".

Jagran Solutions "Microsoft Go-Alive Challenge" claimed the Dragon for the Best Campaign in India. With ROI being the driving force behind all Brand marketing initiatives Microsoft for its live services wanted to increase the ID base, Objective being to get substantial numbers with a practical ROI while maximising the offering to consumer of next generation service that enables them to leverage the power of technology, and stay connected. With GO A-live Challenge exceeded the objectives with a unique solution, to GET ENTIRE COLLEGES TO COME ALIVE. The result was a inter campus challenge with over 254 campuses across 73 Indian Cities were successful turnarounds, creating 3.5 lac new users. The program not only resulted in 250 + campuses owning a website integrated with live services but also in bringing students, faculty members, alumni, parents and the administrative department of the institute onto one seamless virtual platform.

The Best in Asia Dragon

Agency : DDB China Group
Client : McDonald's China
Campaign : McDonald's Cheer for China

The Best in INDIA Dragon

Agency : Best in India
Client : Jagran Solutions, India
Campaign : Microsoft Corporation India Pvt Ltd

The Best by Country Dragons

Dragon : Best in India
Agency : Jagran Solutions, India
Client : Microsoft Corporation India Pvt Ltd
Campaign : Microsoft Corporation India Pvt Ltd

Dragon : Best in Hong Kong
Agency : Grey Group - Hong Kong
Client : Procter & Gamble (China) Ltd
Campaign : Pringles Express Yourself

Dragon : Best in China
Agency : DDB China Group
Client : McDonald's China
Campaign : McDonald's Cheer for China

Dragon : Best in Indonesia
Agency : Celsius Creative Communications, Indonesia
Client : Unilever Indonesia
Campaign : Sunsilk Walk

Dragon : Best in Japan
Agency : OgilvyAction Japan KK
Client : British American Tobacco Japan Ltd
Campaign : KOOL Discovery

Dragon : Best in Malaysia
Agency : McCann Ericson (Malaysia) Sdn Bhd
Client : Wall's Ice Cream Sdn Bhd
Campaign : Cornetto Love Sparks

Dragon : Best in Philippines
Agency : The Grupo Sorbetero Company, Philippines
Client : Project: Brave Kids
Campaign : Secret Santa Bazaar

Dragon : Best in Singapore
Agency : iris Singapore
Client : Johnnie Walker - Diageo
Campaign : Join The Pact

Dragon : Best in Taiwan
Agency : Ogilvy & Mather Advertising, Taiwan
Client : Taiwan High Speed Rail
Campaign : Virtual vs Real

Ambika Sharma the Zonal Director for India, PMAA added "India saw an increase of 24% in entries with clients also participating directly. The Judges reported that an increased number of Campaigns were clearly focused on a strong ROI, this is in sync with the overall concentration on result orientation of marketing initiatives today."

49 Gold, Silver & Bronze Dragon Campaigns are now being adjudicated by the MAA GLOBES International Judging Panel, against the Best of the Best in Promotion Marketing from Award Programmes run in Argentina, Austria, Australia, Brazil, Canada, Ireland, Japan, Russia, Switzerland, UK and the USA. Winners will be announced at the MAA GLOBES Award Ceremony at the Langham Hotel, Boston, USA, during the Fall Conference of MAA Worldwide, on 19 October 2009.

For more information contact:

Ambika Sharma
Zonal Director for India. Promotion Marketing Awards of Asia
eMail: Ambika@jagransolutions.com

Mike Da Silva
Director. Promotion Marketing Awards of Asia
Vice President, Marketing. MAA GLOBES. New York
Immediate Past President, MAA Worldwide. New York (www.maaw.org)
eMail: mdasilva@mdsa

1. Best Integrated Communications Campaign

Dragon : Gold
Agency : McCann Erickson (Malaysia)Sdn Bhd
Client : Wall's Ice Cream Sdn Bhd
Campaign : Cornetto Love Sparks

Dragon : Gold
Agency : Omniteam Sdn Bhd, Malaysia
Client : MILO® Brand Team
Campaign : MILO® ONE VOICE FOR GOLD

Dragon : Bronze
Agency : Bates141 Vietnam
Client : VMS
Campaign : Mobi365, Redefining Rural Living in Vietnam through Connectivity

Dragon : Bronze
Agency : Cerebos (Thailand) Ltd
Client : Cerebos (Thailand) Ltd
Campaign : BRAND'S Bird's Nest "Date with Moms"

2. Best Sponsorship or Tie-In Campaign

Dragon : Gold
Agency : DDB China Group
Client : McDonald's China
Campaign : McDonald's Cheer for China

Dragon : Silver
Agency : Jagran Solutions, India
Client : PepsiCo India Ltd
Campaign : Gatorade Pacers 2008

Dragon : Bronze
Agency : iris Singapore
Client : Johnnie Walker - Diageo
Campaign : Johnnie Walker - F1

3. Best Use of Direct Marketing in a Promotion Campaign

Dragon : Gold
Agency : Solutions|Digitas, India
Client : Thomson Press India Ltd
Campaign : Thompson Press Digital "Champi Wala"

Dragon : Silver
Agency : Tequila India
Client : Gold Plus from Tata
Campaign : The Big Bangle Promotion

Dragon : Bronze
Agency : Jagran Solutions, India
Client : The Walt Disney Company India P L
Campaign : Disney Ratatouille Mailer

4. Best Innovative Idea or Concept

Dragon : Gold
Agency : OgilvyAction Shanghai, China
Client : KG Scientific Automation
Campaign : Eye in the Sky

Dragon : Silver
Agency : Encompass Events Pvt Ltd, India
Client : Colgate Palmolive India Pvt Ltd
Campaign : Colgate MaxFresh - FOONKBALL

Dragon : Bronze
Agency : OgilvyAction Japan
Client : British American Tobacco Japan Ltd
Campaign : KOOL Discovery

5. Best Digital Communications Campaign

Dragon : Gold
Agency : Hungama Digital Media Entertainment, India
Client : Geetha Arts
Campaign : Ghajini- findghajini.com

Dragon : Silver
Agency : DDB China Group
Client : McDonald's China
Campaign : McDonald's Cheer for China

Dragon : Bronze
Agency : Grey Global - Colombo, Sri Lanka
Client : Sri Lanka Apparel
Campaign : Garments Without Guilt

6. Best Brand-Building Campaign

Dragon : Gold
Agency : OgilvyAction Japan KK
Client : British American Tobacco Japan Ltd
Campaign : KOOL Discovery

Dragon : Silver
Agency : Grey Group - Hong Kong
Client : Procter & Gamble (China) Ltd
Campaign : Pringles Express Yourself

Dragon : Bronze
Agency : Dentsu Communications Private Limited, India
Client : Toyota Kirloskar Motor Private Limited
Campaign : Toyota - touching a billion lives

7. Best Business to Business Campaign

Dragon : Gold
Agency : ICICI Bank Ltd, India
Client : ICICI Bank Ltd
Campaign : ICICI Bank Talkies on the Move

Dragon : Silver
Agency : Jagran Solutions, India
Client : The Walt Disney Company India P L
Campaign : Disney Ratatouille Mailer

Dragon : Bronze
Agency : Solutions|Digitas, India
Client : Thomson Press India Ltd
Campaign : Thompson Press Digital "Champi Wala"

8. Best Trade Marketing or Account Specific Campaign

Dragon : Gold
Agency : TBWATEQUILA Malaysia
Client : MICHELIN Malaysia
Campaign : MICHELIN: Mission to Macau

Dragon : Silver
Agency : Ogilvy & Mather Advertising, Taiwan
Client : GSK Panadol Menstrual Hot Remedy
Campaign : Who can make her smile? The Unsmiling Tsarevna

Dragon : Bronze
Agency : Grey Worldwide Sdn Bhd, Malaysia
Client : GlaxoSmithKline Consumer Healthcare Sdn Bhd
Campaign : Sensodyne Chill Test

9. Best Event or Experiential Marketing Campaign

Dragon : Gold
Agency : Digital Radio (Mumbai) Broadcasting Limited, India
Client : Digital Radio (Mumbai) Broadcasting Limited, India
Campaign : Red FM's Bajaate Raho Awards - No Votes Campaign

Dragon : Silver
Agency : Encompass Events Pvt Ltd, India
Client : Colgate Palmolive India Pvt Ltd
Campaign : Colgate MaxFresh - FOONKBALL

Dragon : Bronze
Agency : Celsius Creative Communications, Indonesia
Client : Unilever Indonesia
Campaign : Conello B217AN

10. Best Activity Generating Brand Loyalty

Dragon : Gold
Agency : Mudra Communications Pvt Ltd, India
Client : TVS Motors
Campaign : Women on wheels - The TVS Institute

Dragon : Silver
Agency : Jagran Solutions, India
Client : Microsoft Corporation India Pvt Ltd
Campaign : Microsoft-Go A-Live Challenge

Dragon : Bronze
Agency : Solutions|Digitas, India
Client : Microsoft Corporation India Pvt Ltd
Campaign : Microsoft-Go A-Live Challenge

11. Best Effective Long Term Marketing Campaign

Dragon : Gold
Agency : Intigus Sdn Bhd, Malaysia
Client : Malayan Banking Berhad
Campaign : Maybank Treats Fair

Dragon : Silver
Agency : Candid Marketing, India
Client : ESPN Star Sports
Campaign : ESPN Star Sports : Learning Ground

Dragon : Bronze
Agency : Jagran Solutions, India
Client : PepsiCo India Ltd
Campaign : Gatorade Pacers 2006 - 2009

12. Best Dealer or Sales Force Activity

Dragon : Gold
Agency : Solutions|Digitas, India
Client : Aviva Life Insurance Co
Campaign : Aviva Dollar Dreams

Dragon : Silver
Agency : TBWATEQUILA Malaysia
Client : MICHELIN Malaysia
Campaign : MICHELIN: Mission to Macau

Dragon : Bronze
Agency : Netscribes (India) Pvt Ltd
Client : IDBI Fortis Life Insurance Co Ltd
Campaign : Wealthsurance Made Easy

13. Best Brand Awareness & Trial Campaign

Dragon : Gold
Agency : Jagran Solutions, India
Client : Microsoft Corporation India Pvt Ltd
Campaign : Microsoft-Go A-Live Challenge

Dragon : Silver
Agency : JWT Vietnam
Client : HSBC Vietnam
Campaign : Credit Card Launch -Can't Shake it Off?

Dragon : Bronze
Agency : Bates 141 Manila, Philippines
Client : Kimberly-Clark Philippines Inc
Campaign : Kotex Be Comfy, Be You

14. Best Activity Generating Brand Volume

Dragon : Gold
Agency : TBWATEQUILA Malaysia
Client : Malaysia: Truly Asia
Campaign : Malaysia: Truly Asia

Dragon : Silver
Agency : Ogilvy & Mather Advertising, Taiwan
Client : Taiwan High Speed Rail
Campaign : Virtual vs Real

Dragon : Bronze
Agency : Bates 141 Singapore Pte Ltd
Client : National Heritage Board
Campaign : Celebrating Singapore's Heroes

15. Best Cause or Charity Marketing Campaign

Dragon : Gold
Agency : iris Singapore
Client : Johnnie Walker - Diageo
Campaign : Join The Pact

Dragon : Silver
Agency : Celsius Creative Communications, Indonesia
Client : Unilever Indonesia
Campaign : Sunsilk Walk

Dragon : Bronze
Agency : The Grupo Sorbetero Company, Philippines
Client : Project: Brave Kids
Campaign : Secret Santa Bazaar

16. Best Small Budget Campaign

Dragon : Gold
Agency : McCann Erickson, Malaysia
Client : Proton Holdings Berhad
Campaign : Proton MPV Naming Contest

Dragon : Silver
Agency : Mudra Communications Pvt Ltd, India
Client : Raymond
Campaign : Iron Man

Dragon : Bronze
Agency : Tequila India
Client : Gold Plus from Tata
Campaign : The Big Bangle Promotion

To view the Dragons of India, please click on the link given below:

Dragons of India
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Dragons Of India.doc
Dragons Of India.doc


CONTACT DETAILS
Mehak Kapur, Positive Communications, +91 9999894977, +91 (11) 43440044, mehak@positiveindia.biz

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, MEDIA

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com