BWI: Nikon to ‘SWIVEL’ this Summer with the Launch of D5000 Camera

Press release from Business Wire India
Source: Nikon India
Wednesday, May 13, 2009 02:30 PM IST (09:00 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
Release no: 19924
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Nikon to 'SWIVEL' this Summer with the Launch of D5000 Camera
World's First DSLR Camera with 450 Degree Rotating LCD Screen

New Delhi, Delhi, India, Wednesday, May 13, 2009 -- (Business Wire India) -- Nikon today entered the consumer digital SLR/HD video category by unveiling the Nikon D5000. A 12.3 Mega pixel camera not only captures photos and high-def movies, but also sports a unique 6.8 cms Vari angle LCD monitor. The D5000 will be available at Nikon Authorized dealers last week of May 2009 onwards at an MRP of Rs. 48950 and Rs 55950 (with a VR lens kit).

The Nikon D5000 is world's first DSLR camera with a 450 degree rotating LCD screen. Through this Vari-angle LCD monitor one can view in a normal position fitting securely within the camera back, or swung out to be rotated or tilted. The freedom of movement, along with four Live View autofocus shooting modes, affords users the opportunity to shoot from a multitude of imaginative angles. The D5000 has a host of features and capabilities that deliver superior performance and image quality along with amazing versatility for photo enthusiasts and those new to digital SLR photography. Leveraging Nikon's expertise and innovative technologies found in its pro-level D-SLRs, this camera enables users to capture exceptionally stunning images and High Definition video with remarkable ease.

"The Nikon D5000 represents a cornerstone in Nikon's D-SLR line, marrying simplicity and instructive features with superior technology and HD video, allowing the user's ability and creativity to grow-with the camera," said Mr Hidehiko Tanaka, Managing Director, Nikon India "While its easy-to-use design will attract first-time D-SLR photographers, the D5000's rich feature set and high performance will also appeal to more experienced enthusiasts. The D5000 is sure to inspire creativity out of the Indian consumers."

As the first professional endorser of the D5000 is Mr Adarsh Anand, an artist and a passionate photographer. Advertising and Industrial photography are his passion and he works mostly in large and medium format (film / digital )With creativity and vision he has managed to create what he calls "paint with light" technique, where he uses light to define, enhance and emphasize the subject of his pictures. A pioneer of direct color printing from transparencies, large format film and digital photography in north India, he owns one of the most well equipped studios in India and Germany.

Sharing his excitement on using a Nikon D5000, Mr. Anand said "Apart from using Medium and Large format cameras with digital back, I have been using Nikon high-end cameras for quite a couple of years. While using new D5000, I am very impressed because it is loaded with features in a compact and lightweight model, which gives very good image quality with 12.3 megapixels CMOS sensor. It allows me to shoot in studio, on location or indoors with equal ease."

This camera is for consumers progressing from a point-and-shoot digital camera or looking to upgrade their current digital SLR and elevate their photographic expression. First time D-SLR photographers will appreciate logical and easy-to-use controls, while creative enthusiasts will appreciate the D5000's robust combination of features, technologies and performance. The D5000 boasts a versatile 6.8 cms Vari-angle LCD monitor that encourages shooting with a fresh perspective, Nikon's revolutionary D-Movie Mode and expanded automatic Scene Modes, delivering superior Nikon innovation in a compact, user-friendly design.

Loaded with technical excellence this camera offers Nikon's DX-format CMOS sensor, high extended ISO sensitivity, Picture Control, Active D-Lighting, GPS geo tagging, plug and play HDTV compatibility, in camera Photo Retouching, Nikon Expeed image processing system and will truly prove to be pure magic.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

January 2009 saw the launch of Nikon's flagship D3X professional Camera with resolution as high as 24.5 megapixels which can be used for very high level photography followed with the introduction of eight COOLPIX compact cameras in April 2009. Prior to this, in 2008, Nikon had launched eighteen cameras in both professional and compact categories, including D90 - the world's first D-SLR to have a D-Movie function. With offices in Mumbai, Kolkata and another one to be opened in the southern region, Nikon is strengthening its distribution network all across India.

The company has established eight new ASCs (authorized service centers) in 2008 in addition to five existing in 2007, making it a total of thirteen, and is looking forward to further expand the service base so that our customers can enjoy our complete service support.

Nikon has achieved more than 30% share in the DSLR cameras segments and 5% in the Compact camera segment in India, which is way above the target set for the year.

Nikon has had extremely successful tenure in India so far with increasing sales and fame. In 2009, Nikon has won twelve awards under various categories, with the recent being the NDTV Tech Life Award 2009.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon's core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Corporation, Imaging Company announced the worldwide launch of Nikon Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Visitors to the site will be able to search works by artist name or shooting location.


CONTACT DETAILS
Namrata Bhalla, IPAN, +91 9873169803, Namrata.bhalla@ipan.com
Tanya Singh, IPAN, +91 9910085036, Tanya.singh@ipan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

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