BWI: Ibibo.com now Enables Users to Karaoke on their Mobile Devices

Press release from Business Wire India
Source: Ibibo.com
Wednesday, May 13, 2009 05:23 PM IST (11:53 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
Release no: 19925
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Ibibo.com now Enables Users to Karaoke on their Mobile Devices
Karaoke on Jai Ho! (You Are My Destiny) on ibibo.com

New Delhi, Delhi, India, Wednesday, May 13, 2009 -- (Business Wire India) -- ibibo in partnership with Universal Music launches a huge promotion around the much acclaimed and talked about track, Jai Ho! (You are My Destiny), sung by AR Rahman and Pussy Cat Dolls. To engage audiences with Jai Ho (YAMD), ibibo.com has brought into play its proprietary online Karaoke technology that enables users to Karaoke to Jai Ho! (YAMD) straight from their mobile devices anytime, anyplace, on-the-go. Users can also popularize their Karaoke tracks by inviting friends and fans on ibibo to vote for them on the dedicated web application built for this activity. Three talented users / karaoke artists with the highest number of votes on ibibo will get to meet Pussy Cat Dolls in person this June and see their live concert in Singapore.

"Karaoke is going to be the next 'Big rage' in India. The Jai Ho! You are My Destiny application is a demonstration of how music labels are making use of innovative technology available on ibibo to promote albums and artists This reiterates ibibo's positioning as a talent platform and an online destination that enables users to promote themselves and express themselves with latest music," informed Ashish Kashyap, CEO, ibibo.com.

Universal Music is promoting Jai Ho! with two applications on ibibo: a dedicated Karaoke application (http://ikaraoke.ibibo.com/jaiho/)and an innovative community building site for Pussy Cat Doll fans to meet, mix, build and bond on www.pussycatdolls.ibibo.com.

Rajat Kakkar, CEO of Universal Music India says "Universal Music, apart from being the largest Music label, is also one of the largest digital entities in the world. We have done many innovative marketing campaigns on Internet platform worldwide and supported all such initiatives which are path breaking in nature. With Jai Ho! (YAMD) Ibibo has demonstrated very professional yet out of the box approach in promoting the property and offering an attractive consumer proposition. We look forward to many such innovative marketing campaigns with the team at ibibo."

This is a great example of ibibo's ability to promote music and get audiences to engage with the latest music in never done before ways.


CONTACT DETAILS
Manisha Chaudhry, Value 360 Communications, +91 9899797810, manisha@value360india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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