BWI: Mindshare Sweeps GOAFEST 2009 Winning 10 Media Abbys!

Press release from Business Wire India
Source: Goafest 2009
Friday, April 03, 2009 10:42 PM IST (05:12 PM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Media & entertainment
Release no: 19626
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Mindshare Sweeps GOAFEST 2009 Winning 10 Media Abbys!


Cavelossim Beach, Goa, India, Friday, April 03, 2009 -- (Business Wire India) -- Day 2 of Goafest 2009 came to a dramatic end with the highly anticipated Media Abbys. Mindshare scored supreme with a win of 10 medals consisting of 2 Gold Abbys, 5 Silver and 3 Bronze Abbys. While Madison won 2 Golds in the Best Use of Sponsorship and Best Use of Radio category, Mindshare won 2 Golds in the Best Use of Internet and New Media category for its entries. This is the first time that the 'Media Abbys' are being awarded at Goafest. A total of 35 Media Abbys were awarded this year out of which there were 6 Gold, 13 Silver and 16 Bronze Abbys.

The 12 categories that were judged for the final rounds were Best use of Television, Best use of Cinema, Best use of Newspapers and Magazines, Best use of Outdoor and Ambient media, Best use of Special events & stunt\live advertising, Best use of Radio, Best use of Internet and New Media, Best Use of Sponsorship, Best use of Branded Content, Best use of Mix Media, Best use of Youth Marketing and Best use of Vertical Marketing.

In the Best Use of Television category, Maxus was awarded 1 Gold Abby for its entry for Tata Sky Plus '20 million experiences in 10 seconds'. Two Silver Abbys were awarded in this category one to MediaCom India for its Gillette Mach 3 campaign 'India votes: To shave .Or Not?' and Mindshare for its campaign 'Let's Just Play' for Glaxo Smith Kline.

There was only one Bronze Abby awarded in the Best Use of Cinema category to Madison Teamwork FP & E Pvt for Asian Paints- Bhoothnath. Virgin Mobile's 'Launch in India gets Competition to See Red' won a Silver Abby for Mindshare. There were 3 Bronze Abbys awarded to MPG& Euro RSCG, Mindshare and TME.

Mudra Max won a Silver Abby for the Best Use of Outdoor and Ambient Media category for their entry for Hindustan Times 'Opinion Poll' while Mudra Max won two Bronze Abby in the said category for their entries Park Avenue 'The Iron Man' and VLCC 'Slim:VLCC'.

Gold Abby was awarded to Mudra Max for their entry TVS Scooty 'TVS Scooty Institute' in the Best use of Sp. Events and Stunt/Live Advertising. Mindshare was awarded a Silver and Bronze Abby for the same category.

In the Best use of Radio category Madison Media Infinity won a Gold Abby for their entry Saffola Life 'Listen to your Heartbeat', while Maxus and Maxus Mumbai won a Silver each. TME won a Bronze Abby for the Best use of Radio category

In the Best use of Internet & New Media, Mindshare swept the category with the most number of medals including 2 Golds for HSBC 'Wimbledon Fever in your Inbox' and Star World 'Matt the Mind Reader'. Mindshare has also bagged 1 Silver in the same category for AXE Deodorant's 'AXE Spray Chocolate on Internet'. Followed by Mindshare, Madison Media has won 2 Silvers in the Internet and New Media category.

Madison Media Plus was awarded a Gold medal for 'Airtel: Who is the Big Boss?' in the Best Use of Sponsorship category at Media Abbys 2009. In the Best use of Branded Content Category, Mindshare Fulcrum has won a Silver Abby for Pond's Age Miracle 'Salaam-E-Ishq' campaign.

There was only 1 Bronze win in the Best Use of Media Mix category which was awarded to TME for the Colgate Oral Health Month 'OHM - Creating Surround' campaign. In the Best use of Youth Marketing category, Mudra Max has won a Silver for TVS Scooty 'TVS Scooty Institute' and Maxus Delhi was awarded for Nokia N Series 'Independence Day National Anthem Recreated'. A single award was awarded in the Best use of Vertical Marketing to R.K.Swamy Media Group for Pedigree 'Pedigree Dog Lovers'

Now looking forward to the grand finale of Goafest..the Creative Abbys!

About Goafest 2009:

Currently in its fourth year, Goafest is India's most prestigious national advertising awards festival, organized by The Advertising Agencies Association of India (AAAI) in association with The Advertising Club Bombay. More than 3000 delegates from the advertising and allied industries attend the event to witness the high-profile seminars, workshops and listen to keynote speakers from across the globe. Over 4500 ads from all over the country are showcased and judged at the Festival. Goafest is India's largest intellectual & information exchange in the world of Advertising & Media and provides an opportunity for professionals in marketing and advertising to meet, exchange ideas and recognize creative talent.

To view the Media Abby Awards details, please click on the link below:

Media Abby Awards details

Media Contact:

Ulrica D'sylva
IPAN
+919867291272
ulrica.dsylva@ipan.com

Deepa Jayaraman
IPAN
+919819808681
deepa.jayaraman@ipan.com

Shefali Mehta
IPAN
+919819410990
shefali.mehta@ipan.com

Delegates Contact:

Sudesh Kapoor
Advertising Agencies Association of India
Mob: 9967570203
Email: aaai@vsnl.com

Awards Contact:

Bipin Pandit
Advertising Club Bombay
Mob: 9820191077
Email: adclub@vsnl.com
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Media_Abby_Award_2009.xls
Media_Abby_Award_2009.xls



KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA

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