BWI: JWT India Wins the Only Grand Prix at GOAFEST 2009!

Press release from Business Wire India
Source: Goafest 2009
Saturday, April 04, 2009 11:58 PM IST (06:28 PM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Media & entertainment
Release no: 19630
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JWT India Wins the Only Grand Prix at GOAFEST 2009!


Cavelossim Beach, Goa, India, Saturday, April 04, 2009 -- (Business Wire India) -- Goafest 2009 culminated with the highly anticipated Creative Abby awards wherein JWT India won the Grand Prix for the Teach India campaign in the Best use of Direct category.

Ogilvy & Mather swept the Awards with maximum wins of 50 Creative Abbys consisting of 8 Gold, 17 Silver and 25 Bronze Abbys; while JWT India won 24 Abbys consisting of 1 Grand Prix, 5 Gold, 5 Silver and 13 Bronze. Leo Burnett won 17 Abbys consisting of 1 Gold, 2 Silver and 14 Bronze; while Ideas@work and Mudra won 14 Abbys each, followed by McCann and Publicis with 13 Abbys; Contract with 12 Abbys and Rediffusion Y&R and Creativeland Asia with 10 Abbys each.

The Creative Abby's witnessed 4494 entries from 143 agencies. The awards were judged on 12 categories: Print, Ambient Media, Design, Direct, Film Craft, Film, Integrated, Interactive, Out of Home, Radio Craft, Print Craft and Radio.

In the Film Single category, 6 Silver and 11 Bronze Abbys were awarded this year.

Leo Burnett India, Ogilvy & Mather, and Publicis Communications Pvt.Ltd. were awarded Gold in the Best Use of Print Single category, Abhishek Sawant and Ideas@work won a Gold each in the Print Craft category.

In the Radio Single category, Mudra Group (DDB Mudra) won a Gold Abby for Islamic Research Foundation 'IRF-Bush'.

In the Interactive Digital Advertising: website category, JWT India won a Gold for the Times of India-Run/Ban Jallikatu campaign created to spark a debate whether to run or ban the 350 year old bull-running festival in Tamil Nadu.

Tata Sky-Adultdost.com: India's First Adult Dating website won a Gold Abby for Media2win in the Interactive Digital Advertising: Viral & Email Marketing category.

In the Out of Home: Food & Beverages category, O&M won for the Tourist and Caveman campaign for Sour Marbels while Publicis Communications campaign 'Saving of a Lifetime' for Cupid condoms bagged them a Gold in the OOH: Toiletries, Cosmetics and Healthcare category.

In the Ambient Media category, JWT India won a Gold for the Fresh Flower Bouquet campaign for Spring Blossoms while O&M also bagged a Gold Abby for the 'End Polio Now' campaign.

4 Gold Abby's were awarded in the Design category out of which 2 were awarded to Umbrella Design and one to O&M and Redlion each.

About Goafest 2009:

Currently in its fourth year, Goafest is India's most prestigious national advertising awards festival, organized by The Advertising Agencies Association of India (AAAI) in association with The Advertising Club Bombay. More than 3000 delegates from the advertising and allied industries attend the event to witness the high-profile seminars, workshops and listen to keynote speakers from across the globe. Over 4500 ads from all over the country are showcased and judged at the Festival. Goafest is India's largest intellectual & information exchange in the world of Advertising & Media and provides an opportunity for professionals in marketing and advertising to meet, exchange ideas and recognize creative talent.

Media Contact:

Ulrica D'sylva
IPAN
+919867291272
ulrica.dsylva@ipan.com

Deepa Jayaraman
IPAN
+919819808681
deepa.jayaraman@ipan.com

Shefali Mehta
IPAN
+919819410990
shefali.mehta@ipan.com

Delegates Contact:

Sudesh Kapoor
Advertising Agencies Association of India
Mob: 9967570203
Email: aaai@vsnl.com

Awards Contact:

Bipin Pandit
Advertising Club Bombay
Mob: 9820191077
Email: adclub@vsnl.com




KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA

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