BWI: Pepe Jeans London Sets the Trend this Winter

Press release from Business Wire India
Source: Pepe Jeans London
Friday, November 21, 2008 04:20 PM IST (10:50 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Clothing & accessories, Retailers, Textiles
Release no: 18583
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Pepe Jeans London Sets the Trend this Winter


Mumbai, Maharashtra, India, Friday, November 21, 2008 -- (Business Wire India) -- Pepe Jeans London, a brand synonymous with chic street fashion and casual cool, has announced the launch of its Winter Wear 2008 Collection called - Trend. Keeping in mind the cold & chilly weather, layered pieces, knitwear and woolens form an integral part of the collection.

The collection is clean and sharp, driven with understated fashion for men. Fabrics are timeless with subtle tonal checks on pants; the mini-dogtooth is the pattern of the season which appears on jackets, knits, shirts and pants. Graphics take on the photographic theme, with images taken from popular culture and early 80's. Needle stripe and mini prints in shirts feature as key pieces of the collections.

Colours like neutral greys, sit well with the classic ''Blacks and Whites'' in micro stripes and fine checks each with textural highlights. Knitwear is about hand feel, super soft yarns taking the geometric patterns to another league.

Trend for Women is for the fashion conscious, sophisticated customer, which is very clean and sharp following the modern lines, as well as picking up on some of the big volumes with dolman sleeves.

The graphics consist of attractive geometric patterns. The fabrications glisten and shine with interwoven lurex yarns in knitwear and drappy silk in wovens making it very polished and glossy. Collar, shoulder and the lapel areas are detailed.

The colour palette includes Wines, Off Whites, Candles and Purples with Black as the dominating colour; with highlights of Cherry Reds and Bright Pinks.

Not only is the Trend collection a must have this Winter; accessories like skull caps, gloves, mufflers are a must-have as well.

Prices available on request.

About Pepe Jeans London

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 160 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the "Best Women's Wear Jeans Brand" at the First Inside Fashion Brands Awards. The brand was also awarded the "Best Denim Brand" at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe the "Lycra Most Innovative Brand of the Year" award at Images Fashion Awards and "The Brand of the Year - Men's Casual Wear (Large)" award at the CMAI Apex Awards 04-05 (Clothing Manufacturer's Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08' & `Best Denim Brand 2007-08' at the Central Summit, Goa, in August'08.

To view the photographs, click the links below:

Winter'08 - Men

Winter'08 - Ladies

For picture(s)/data to illustrate this release click below:

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KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, CLOTHING, RETAIL, TEXTILES

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