Wednesday, June 3, 2009

BWI: Aruba Networks Announces Asia Pacific Seminars on New Virtual Branch Network Solution for Branch Offices and Teleworkers

Press release from Business Wire India
Source: Aruba Networks
Wednesday, June 03, 2009 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
--------------------------------------------------
Aruba Networks Announces Asia Pacific Seminars on New Virtual Branch Network Solution for Branch Offices and Teleworkers
Regional Seminars Focus on Controlling Expenses, Reducing Complexity, and Enhancing Productivity

Bangalore, Karnataka, India, Wednesday, June 03, 2009 -- (Business Wire India) -- Aruba Networks, Inc. (NASDAQ: ARUN), a global leader in wireless LANs and secure mobility solutions, today announced a series of seminars throughout the Asia Pacific region to introduce its new Virtual Branch Network (VBN) solution. The VBN solution transparently and securely connects remote users with enterprise applications and resources, greatly simplifying the management of branch offices, clinics, home offices, and teleworkers while significantly lowering networking costs. The solution is also designed for rapidly-deploying business continuity services associated with disaster and pandemic recovery. The seminar series will introduce Aruba's new VBN software for data center-based Aruba Controllers, three new families of wired and wireless Remote Access Points (RAPs) and Branch Office Controllers (BOCs), and four VBN deployment scenarios: instant branch office, virtual call center, virtual workforce, and business continuity.

Traditional remote networking solutions replicate routing, switching, firewall, and other services at each remote location. The equipment required is expensive and the services are complex to set-up and manage. Instead of replicating complexity at each remote location, Aruba's VBN solution virtualizes complex tasks at data center controllers and pushes them to inexpensive RAPs and BOCs for execution. A centrally controlled, policy enforcement firewall in the data center controller governs user access to the network and its resources by pushing policies to dissolvable firewall agents in every RAP and BOC. These agents automatically enforce the policies for every user and service.

Since all of the complex tasks are centrally managed and automatically disseminated, RAP and BOC set-up is quick and easy. Secure one-click installation allows a non-technical person to provision a branch office in minutes, with no intervention or assistance by IT. RAPs and BOCs are transport-independent, and work with virtually any wide-area network - including 3G cellular - for instant connectivity. A RAP can literally be mailed to a remote user, connected to power and the WAN, and be fully commissioned following a single data entry.

The three new families of RAPs and BOCs feature policy-based local and remote packet forwarding, and Adaptive Radio Management (ARM) technology for optimized Wi-Fi operation. A diagnostics feature displays status on a simple user interface, and provides one-button debugging and one-button reset to factory defaults. Other key features of the new product families include:

- RAP-2 Family: No larger than a deck of playing cards and designed for use by 1 to 5 users, the RAP-2 is ideal for teleworkers, micro-branches, and SOHO applications. An 802.11b/g Wi-Fi radio and two Ethernet ports for use with wired devices, such as VoIP phones, are provided;

- RAP-5 Family: The stylish, book-sized RAP-5 includes 5 high-speed Ethernet ports, a USB port for a broadband 3G cellular modem, hardware accelerated encryption, and, optionally, an 802.11n Wi-Fi radio with integrated antennas. The RAP-5 is designed for micro-branches with up to 50 users;

- 600 Branch Office Controller Family: Designed to be a "branch-in-a-box" for offices with up to 256 users, the 600 family offers a broad range of WAN connectivity, network-attached storage, gigabit Ethernet, power-over-Ethernet (PoE), Express Card, and USB options. An integrated 802.11n Wi-Fi radio option rounds out the package. The 600 controllers were recently awarded a Best of Interop 2009 Award.

A single Aruba 6000 Multi-Service Controller equipped with VBN software will support up to 8,000 RAP or 600 series devices, and up to 32,000 users.

"VBN is focused on reducing the cost and complexity of branch office networking, and is one of three Aruba initiatives focused on lowering IT expenses," said Albert Tay, ASEAN and India General Manager, Aruba Network, Inc. "Another initiative, network rightsizing, targets overbuilt wired LANs by showing users how to lower expenses by using wireless LANs everywhere possible and wired LANs only where they're needed. The third initiative leverages Aruba's AirWave Management Platform to extend the life of existing wireless LANs by providing detailed management, diagnostics, compliance, and Help Desk support missing from proprietary management tools. Our seminar series will discuss all three initiatives in detail."

About Aruba Networks

People move. Networks must follow. Aruba securely delivers networks to users, wherever they work or roam. Our mobility and network virtualization solutions ensure that the enterprise network moves in lock-step with users:

- Adaptive 802.11n Wi-Fi networks optimize themselves to ensure that users are always within reach of mission-critical information;

- Identity-based security assigns access policies to users, enforcing those policies whenever and wherever a network is accessed;

- Remote networking solutions ensure uninterrupted access to enterprise resources without compromising security;

- Multi-vendor network management provides a single point of control while managing both legacy and new wireless networks from Aruba and its competitors.

The cost, convenience, and security benefits of our secure mobility solutions are fundamentally changing how and where we work. Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter at http://twitter.com/ArubaNetworks.


CONTACT DETAILS
Judith Tse, Aruba Networks Asia Pacific, +852 34056300, jtse@arubanetworks.com
Rony Rajan, 20:20 MEDIA, +91 (11) 22123111/2/3, +91 9980162010, rony@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

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BWI: Aruba Networks Announces Asia Pacific Seminars on New Virtual Branch Network Solution for Branch Offices and Teleworkers

Press release from Business Wire India
Source: Aruba Networks
Wednesday, June 03, 2009 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
--------------------------------------------------
Aruba Networks Announces Asia Pacific Seminars on New Virtual Branch Network Solution for Branch Offices and Teleworkers
Regional Seminars Focus on Controlling Expenses, Reducing Complexity, and Enhancing Productivity

Bangalore, Karnataka, India, Wednesday, June 03, 2009 -- (Business Wire India) -- Aruba Networks, Inc. (NASDAQ: ARUN), a global leader in wireless LANs and secure mobility solutions, today announced a series of seminars throughout the Asia Pacific region to introduce its new Virtual Branch Network (VBN) solution. The VBN solution transparently and securely connects remote users with enterprise applications and resources, greatly simplifying the management of branch offices, clinics, home offices, and teleworkers while significantly lowering networking costs. The solution is also designed for rapidly-deploying business continuity services associated with disaster and pandemic recovery. The seminar series will introduce Aruba's new VBN software for data center-based Aruba Controllers, three new families of wired and wireless Remote Access Points (RAPs) and Branch Office Controllers (BOCs), and four VBN deployment scenarios: instant branch office, virtual call center, virtual workforce, and business continuity.

Traditional remote networking solutions replicate routing, switching, firewall, and other services at each remote location. The equipment required is expensive and the services are complex to set-up and manage. Instead of replicating complexity at each remote location, Aruba's VBN solution virtualizes complex tasks at data center controllers and pushes them to inexpensive RAPs and BOCs for execution. A centrally controlled, policy enforcement firewall in the data center controller governs user access to the network and its resources by pushing policies to dissolvable firewall agents in every RAP and BOC. These agents automatically enforce the policies for every user and service.

Since all of the complex tasks are centrally managed and automatically disseminated, RAP and BOC set-up is quick and easy. Secure one-click installation allows a non-technical person to provision a branch office in minutes, with no intervention or assistance by IT. RAPs and BOCs are transport-independent, and work with virtually any wide-area network - including 3G cellular - for instant connectivity. A RAP can literally be mailed to a remote user, connected to power and the WAN, and be fully commissioned following a single data entry.

The three new families of RAPs and BOCs feature policy-based local and remote packet forwarding, and Adaptive Radio Management (ARM) technology for optimized Wi-Fi operation. A diagnostics feature displays status on a simple user interface, and provides one-button debugging and one-button reset to factory defaults. Other key features of the new product families include:

- RAP-2 Family: No larger than a deck of playing cards and designed for use by 1 to 5 users, the RAP-2 is ideal for teleworkers, micro-branches, and SOHO applications. An 802.11b/g Wi-Fi radio and two Ethernet ports for use with wired devices, such as VoIP phones, are provided;

- RAP-5 Family: The stylish, book-sized RAP-5 includes 5 high-speed Ethernet ports, a USB port for a broadband 3G cellular modem, hardware accelerated encryption, and, optionally, an 802.11n Wi-Fi radio with integrated antennas. The RAP-5 is designed for micro-branches with up to 50 users;

- 600 Branch Office Controller Family: Designed to be a "branch-in-a-box" for offices with up to 256 users, the 600 family offers a broad range of WAN connectivity, network-attached storage, gigabit Ethernet, power-over-Ethernet (PoE), Express Card, and USB options. An integrated 802.11n Wi-Fi radio option rounds out the package. The 600 controllers were recently awarded a Best of Interop 2009 Award.

A single Aruba 6000 Multi-Service Controller equipped with VBN software will support up to 8,000 RAP or 600 series devices, and up to 32,000 users.

"VBN is focused on reducing the cost and complexity of branch office networking, and is one of three Aruba initiatives focused on lowering IT expenses," said Albert Tay, ASEAN and India General Manager, Aruba Network, Inc. "Another initiative, network rightsizing, targets overbuilt wired LANs by showing users how to lower expenses by using wireless LANs everywhere possible and wired LANs only where they're needed. The third initiative leverages Aruba's AirWave Management Platform to extend the life of existing wireless LANs by providing detailed management, diagnostics, compliance, and Help Desk support missing from proprietary management tools. Our seminar series will discuss all three initiatives in detail."

About Aruba Networks

People move. Networks must follow. Aruba securely delivers networks to users, wherever they work or roam. Our mobility and network virtualization solutions ensure that the enterprise network moves in lock-step with users:

- Adaptive 802.11n Wi-Fi networks optimize themselves to ensure that users are always within reach of mission-critical information;

- Identity-based security assigns access policies to users, enforcing those policies whenever and wherever a network is accessed;

- Remote networking solutions ensure uninterrupted access to enterprise resources without compromising security;

- Multi-vendor network management provides a single point of control while managing both legacy and new wireless networks from Aruba and its competitors.

The cost, convenience, and security benefits of our secure mobility solutions are fundamentally changing how and where we work. Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter at http://twitter.com/ArubaNetworks.


CONTACT DETAILS
Judith Tse, Aruba Networks Asia Pacific, +852 34056300, jtse@arubanetworks.com
Rony Rajan, 20:20 MEDIA, +91 (11) 22123111/2/3, +91 9980162010, rony@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com

Tuesday, June 2, 2009

BWI: Kuraray in India: Change Expected in Chemical Market

Press release from Business Wire India
Source: Kuraray Co. Ltd
Tuesday, June 02, 2009 05:30 PM IST (12:00 PM GMT)
Editors: General: Consumer interest, Economy; Business: Advertising, PR & marketing, Banking & financial services, Business services, Chemicals
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Kuraray in India: Change Expected in Chemical Market


New Delhi, Delhi, India, Tuesday, June 02, 2009 -- (Business Wire India) -- Kuraray Co. Ltd., one of the leading manufacturers and suppliers of POVAL in the world has announced its foray into the Indian market. This Japanese chemical major is confident of impacting the USD 30 billion Indian chemical market in a significant manner. The company targets to achieve USD 42 million sales during the current financial year and is optimistic of achieving USD 100 million sales in a couple of years down the line with its operation in India.

Motivated with the high growth rate of the Indian economy and investment friendly policies of the Indian government, the company is planning to make a basic initial investment of Rs. 72 million in the country. It is seriously also considering the viability of setting up its manufacturing plant in India with a focus to provide environment-friendly products in the country.

The company has started with supplying its specialized chemical PVA (Polyvinyl Alcohol, POVAL) in the Indian market. PVA is a unique functional resin that Kuraray first industrialized in the world. Its water-solubility is the most particular characteristic, even though PVA is one of the synthetic high polymers. It has variety of characteristics such as adhesiveness, film formation property, emulsifying property, and oil resistant ability.

With all its unique traits, PVA has a wide application in textile sizing and finishing, paper processing, adhesives and caking agents, dispersant, film and molded products and also other usage in photosensitive resin, cosmetics and soil stabilizer. Industries like textiles, automobile, glass, electronics and construction has a huge demand for PVA in India.

In the first phase Kuraray intends to cater to the glass manufacturers and the automobile companies in India and later plans to extend its services to other industries including paper, textiles, electronics and construction. It would also furnish the needs of other industries those that have possible utility for its products.

Kuraray has a systematic investment plan for the Indian market with well-defined steps for different phases. In the first stage, it has introduced its products through agents and alternative channels, in the second it has established its wholly own subsidiary Kuraray India Pvt. Ltd. in the country to spread its market base and thirdly the company would introduce of its entire product range. The final and the most important phase will see a huge investment in the country with Kuraray setting up its manufacturing plant.

Mr. Fumio Ito, President, Kuraray Co. Ltd., on this investment says, "apart from individual business prospect, the Indian operation of the Kuraray group would prove to be economically beneficial for both the countries and would also strengthen the relations between India and Japan by opening up more business avenues for India."

Kuraray finds India a bright investment opportunity as Indian chemical industry forms 2 percent of the global chemical industry. This niche industry segment has a significant impact over Indian economy with 13 percent of the total industrial output coming from the industry that contributes a significant chunk of 7 percent in the overall GDP of the country. Indian chemical industry sustains a growth rate of 10-12 percent annually. Kuraray's chemical would compete in the 'Specialty Chemical' market of the country, which is worth USD 5 billion.

Kuraray has an annual turnover of USD 4.4 billion with its 135 offices including both consolidated and non-consolidated companies across the globe. Kuraray enjoys a worldwide presence with its production and marketing units in countries including U.S.A., Germany, Russia, Belgium, China, and Singapore, apart from its origin, Japan.

CONTACT DETAILS
Simran

KEYWORDS
CONSUMER, ECONOMY, MARKETING, BANKING, BUSINESS SERVICES, CHEMICALS

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BWI: Canon Celebrates the Thrill of Thirty

Press release from Business Wire India
Source: Canon
Tuesday, June 02, 2009 03:50 PM IST (10:20 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Publishing & printing; Technology
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Canon Celebrates the Thrill of Thirty


Kolkota, West Bengal, India, Tuesday, June 02, 2009 -- (Business Wire India) -- - Registers highest growth in East region for most product categories

- Captures 30% market share in East for Digital Camera and Digital Copier Multifunctional

- Achieves 30% market share for Laser Printers nationally

- Records East as 32% contributor in printer consumable sales

- East region revenues set to grow at 30% in 2009. East Expected to generate Rs. 150 crore in 2009

- In presence of Sachin Tendulkar, "Thrill of Thirty" an event organized in Kolkata to celebrate the milestone

Canon India Private Limited, India's No.1 Complete Digital Imaging Company today announced the Eastern market to have registered the highest growth in most product categories in the first 5 months of 2009 over the same period last year. Canon also announced that it has become a leading player in East in the digital camera and digital copier multifunctional categories with 30% market share in both. The announcement also included Canon's achievement of 30% market share for laser printer nationally during April 2009. Ace cricketer and Canon's brand ambassador Sachin Tendulkar visited Kolkata to be a part of "Thrill of Thirty"- an event to celebrate the landmark. The event was followed by a channel partner meet to share the success with Canon partners and acknowledge their unparalleled efforts.

This announcement is a milestone since all the three divisions of Canon India have grown substantially in East. In the Printer Products Division, East has the highest contribution to the consumables business which is the engine of growth for this business. 32% of consumables revenue for Canon India is generated from the Eastern region. In the camera products division also 38% of the supply business comes from East. In the copier segment, consumables business grew 34% which is the highest in the country.

East India which includes cities like Kolkata, Bhubaneshwar, Guwahati, Patna, Ranchi and others generated a revenue of 110 crore across all business in 2008. This is higher than the company's total growth plan of 25% to reach the turnover of Rs. 840 crore establishing East as the growth engine for Canon. Canon is looking at revenues of Rs. 150 crore in 2009 from East which is a growth of over 30%.

Mr. Kensaku Konishi, President & CEO, Canon India remarked saying, "At Canon we always aim at providing products with innovative technologies making the products user friendly. We are thrilled to announce that all our three product divisions have grown higher than the industry in East and have generated highest market share from the Eastern market. At the same time we aim to further increase penetration and sustain momentum in these markets. These markets continue to be crucial to our overall growth and we plan to expand further to reach out to our end users."

Aiding the robust growth of Canon across key markets even in challenging times is the digital imaging major's strategy of consistently coming up with innovative offerings across categories aimed at forging stronger relationships with consumers as well as partners. With its Eastern India Market also on a growth curve, the company is rapidly progressing towards achieving its target revenue of Rs. 840 crore in 2009.

Speaking on the occasion, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, "For us at Canon, the East has always been one of our key markets and now the key revenue generator as well. We have successfully managed to penetrate the Eastern market to a great extent. Canon today has a footprint in 300 towns across India out of which 80 towns are situated in the East. 60% of our business in East comes from outside West Bengal demonstrating high potential of smaller states in East."

"Our consistent marketing efforts and channel initiatives coupled with the high brand loyalty and goodwill from our customers and partners in the East has helped us reach this milestone figure. We will continue to invest in these markets to sustain our position and move towards market leadership in all the areas. We are glad to have Sachin Tendulkar amidst us to celebrate our success in the East and be a part of "Thrill of Thirty" he added.

Brand Ambassador Sachin Tendulkar said "I am very happy to share this milestone with Canon and be a part of the celebration. I wish them all the best and look forward to many more milestones in East India".

About Canon Inc

Canon Inc. is a global leader with total revenue of about US$ 45 billion in 2008, in photographic and digital imaging solutions. Its global network now includes 239 companies, employing some more than 131,352 people. Five Technology 'imaging' engines of Optical, Electrophotography, Bubble Jet, Semiconductor and Display drive Canon's cutting-edge technology products. Canon is the world leader in office automation and digital imaging technologies. The company is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon is ranked 36th on the Best Global Brands for the second consecutive year in Business Week's 100 Best Global Brands 2008 and 189th on the Fortune Global 500 in year 2008. Canon has consistently remained as one of the top 3 global companies to have earned the most number of patents over the last decade. Guided by its kyosei philosophy, which focuses on "living and working together for the common good", Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in.

Canon in India

Canon's product portfolio extends over a vast variety of photocopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, camcorders , dye sub photo printers and multi media projectors, cable ID printers, semi conductors and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 11 cities across India and employs over 700 people. Canon has over 300 primary channel partners 13 National Retail Chain partners, over 3000 secondary retail points including 270 National Retail Chain store partners & 33 Canon Care Centers. The sales staff saw a 16 % increase over 2008. Canon products are available in over 300 towns in India. Overall Canon's presence is expected to increase to 4000 outlets by December 2009.

Canon India closed 2008 with revenues of Rs. 665 crores, which marked 31% growth over 2007. Overall, Canon expects to touch revenue of 840 crores in 2009.

Canon India has a Software Development Centre located in Noida as well as a design center at Bangalore. Canon India received the CII-EXIM Business Excellence Award for Strong commitment to excel.


CONTACT DETAILS
Nidhi Mehra, 20:20 MEDIA, +91 9818331654, nidhimehra@2020india.com
Ankita Upadhyay, 20:20 MEDIA, +91 9711101860, ankita@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, PUBLISHING, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

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BWI: Cranes Software Exceeds the Client’s Expectations on Psephology Projections

Press release from Business Wire India
Source: Cranes Software International Ltd.
Tuesday, June 02, 2009 11:40 AM IST (06:10 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Information technology; Technology
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Cranes Software Exceeds the Client's Expectations on Psephology Projections


Bangalore, Karnataka, India, Tuesday, June 02, 2009 -- (Business Wire India) -- Dr. Rajeeva Karandikar, Executive VP at Cranes and his team has been associated with CNN-IBN for all election forecasts over the past three years.

Presenting live on CNN-IBN, on May 16th, Rajdeep Sardesai, Editor-in-Chief, IBN Network said: "Someone who must claim victory today is our resident psephologist or really a statistician, Dr. Rajeeva Karandikar, EVP of Cranes Software, (who) kept saying the UPA would be on the higher side, final figures on CNN-IBN were 210 to 225, they are likely to end up in that range, maybe a little above that Rajeev. and I was the one who was being conservative telling you keep it lower let us not go over the board."

Speaking live post declaration of counting results on the same day, Sagarika Ghosh, Sr. editor, IBN Network said: "Rajeeva Karandikar (EVP Cranes Software), Yogendra Yadav (CSDS) they really are the men of the match and they have got the projections spot on honestly."

Cranes Software has been a strategic partner to CNN IBN in analyzing exit and opinion poll data for the recently held Lok Sabha elections. The exercise is an example of the Company's strong capabilities in the field of predictive analysis. It has also leveraged its deep domain expertise in statistics and graphics, and used the analytically intelligent tools - SYSTAT and SigmaPlot, in providing back end data analysis for the on screen graphics. Dr. Rajeeva Karandikar, a well regarded probabilist and statistician and Executive VP at Cranes and his team has been associated with the news channel for all election forecasts over the past three years.

Talking about how he went about getting it right, Dr. Rajeeva Karandikar, explained: "The opinion polls that predict the composition of Lok Sabha or Vidhan Sabha have attracted a lot of attention over the past 20 years. While these polls provide fodder for debate across media channels; one cannot ignore questions such as 'how can surveying a small fraction of people give insight into how the country is going to vote?'

We could try discussing the situation and process through a set of examples.

In 2009, the total electorate in India was 67crore and an estimated 32 crore voters exercised their power to vote. Our sample of about 30,000 constituted a minuscule fraction of this total. Is this small sample a fair representation of the total number of voters, and can these people provide accurate insight into how the entire nation is likely to vote?

The answer to this is: a carefully chosen sample using stratification and randomization is most of the time, representative of the population and thus can be used as the basis for a broad judgment about the behavior of the entire country.

For the 2009 Lok Sabha elections, a survey was conducted by Center for Studies in developing societies (CSDS) as National Election Study (NES). CSDS has conducted election surveys for several decades. CSDS provided state wise estimates of vote shares for major parties along with other information to the television network CNN-IBN.

However, the interest of a common man is in seat projections and not in vote share projection. How do we go from votes to seats? One option could be to borrow methods used in the United Kingdom since their political system is close to one followed in India. However, in UK the voting intention is fairly stable from one election to the other (if we define δ to be the proportion of voters who voted for a different party this time than they did vote for in the previous election, then in the assessment of experts as well as empirical evidence based on surveys, δ is fairly small for UK). On the other hand, in India voting intentions are volatile and are believed to be fairly high. In a nationwide survey done in 1998 by CSDS, δ was estimated to be around 30% over a period of four weeks."

In the current engagement of Cranes Software with CNN-IBN, the role of Cranes and in particular, the role of Rajeeva Karandikar was to project seats in the next parliament, based on the state wise vote shares estimated by CSDS. Dr Karandikar has been an advisor to CSDS on their survey work in the past, including the 1998 survey referenced above.

Continuing his explanation, Dr. Rajeeva Karandikar, said: "A simple mental exercise would convince the reader that in a first past the poll system (where the candidate getting the highest votes in a constituency wins the seat) practiced in India, there is no simple rule to translate vote shares to seat shares. Hypothetically, if there are two parties 'ABC' and 'XYZ' in an assembly of 100 seats, with 'ABC' getting 50.1% votes and 'XYZ' getting 49.9% votes, it is possible for 'ABC' to win all the seats- this would happen if in every constituency it wins 50.1% votes. On the other hand even 'XYZ' with 49.9% votes could win all but one seat- in 99 seats it could have say 50.1% votes and in the 100th seat it could have very few votes (0.3%). This example depicts that to get from predicted vote share to predicted seat share, one needs to know the distribution of votes of each of the parties across the entire state or nation.

The use of raw data is not sufficient, domain knowledge is important. Using the domain knowledge, one needs to model the votes of each major party across each constituency and then estimate the parameters used in the model keeping the objective in mind.

Here the objective is to project seats of major parties in the house (Lok Sabha or Vidhan Sabha). In this context, the following model has been found to be suitable: within a state, the 'distribution' of votes for a major party does not change much from one election to the next or to put it differently, the change of votes (also called swing) from one election to the next for a given party is uniform across a state. This model is fairly robust. Using this model, one can estimate the vote shares of major parties in each constituency by using the history data along with measuring statewide vote share of each party. It should be noted that even in election for Lok Sabha, the swing can be modeled as uniform only across a state. Also, for a large state like Uttar Pradesh or Maharashtra, we divide the state in geographical regions and model the swing to be uniform across a region.

Now we need to convert these vote estimate into seat estimates for major parties. We have developed a model for this task. The model takes into account the political realities on one hand and out expertise in mathematical modeling. This technique is called Probabilistic count method and it gives good estimate of likely composition of the parliament."

This method of converting estimated vote share into seats has been proven to be fairly good and seems to be the best among feasible approaches. The Cranes Software team led by Dr Karandikar has been working with CNN-IBN for the last three years on such psephology related projects. The projections made by the team with the algorithms, etc developed using the IPs of Cranes, for various assembly elections and the recent Lok Sabha elections have proved to be very accurate for most of the elections.

The analytics team at Cranes Software is a pioneer in providing statistical modeling and solutions proof of concept and delivery. The group focuses on target markets of pharmaceuticals, environmental science, social science, telecom, and BFSI. The Company has successfully accumulated a portfolio of proprietary products in all elements of the analytics value creation process. In doing so, Cranes has built a library of reusable components be it statistical graphing engines, computational algorithms, or data integration interfaces. These reusable components help the group of consultants do quick prototypes of customized solutions to clients and provide enterprise class decision support systems. Some products within the portfolio of Analytics domain include SYSTAT, AISN Data Visualization Software Suite, Sigma Products Suite, iCapella, InventXePM and the recently acquired Cubeware and Dunn Solutions Group.

About Cranes Analytics Group

Cranes Analytics, a strategic business unit of Cranes Software International Ltd., is a leading provider of high functionality enabled Statistical Products, BI consulting, Data Analytics, Statistical solutions and software development services for the BFSI, Telecom, Pharma, Healthcare, Life science, Social & Environmental Science industry verticals. The division operates in a very specialized business category and has three distinct streams Scientific Analytics that include statistical and mathematical modeling products for high end scientific applications. Enterprise analytics that combines business and statistical intelligence for enterprise wide business reporting and on-line decision support. Enterprise decision support systems, in which Cranes had recently acquired Cubeware, a mid tiered BI company from Germany that has its own data integrating and information dash boarding technology. The division also has alliances partnerships with Microsoft, Business Objects, BEA, Borland, Net Solution and Craft Silicon.

About Cranes Software International Limited (BSE: 512093. NSE: Cranessoft-eq.)

Cranes Software International Limited, through its software products and productized solutions addresses the needs of scientists, engineers, researchers, and decision makers in multinational companies, governments, defence establishments, academia and research institutions in the aerospace, automotive engineering, banking and financial services, bioinformatics, biology, biotech, chemistry, physics, communications, consumer research and marketing, criminological sciences, cryptography, defence, electronics engineering, empirical analysis, engineering, environmental sciences, genetics, geo sciences, life sciences, material characteristics, material sciences, medical research, oil exploration, pathology, psychological research, quality control, remote sensing, signal processing and telecommunications space. While Cranes Software's core areas of operations are Enterprise Analytics, Engineering Design, Simulation and Testing, the company's business interests also include high-end training services and R & D in future technologies.

Cranes Software offers a range of proprietary products - SYSTAT, SigmaPlot, SigmaStat, SigmaScan, TableCurve 2D, TableCurve 3D, PeakFit, NISA, eta/VPG, eta/DYNAFORM, XID, XIP, Survey ASYST, iCap Reporter, iCap Webmaster, iCap Dashboarder, iCap Data Primer, InventX, Cubeware Cockpit, Cubeware Team Server, Cubeware Importer and world-renowned products from reputed principals such as Livermore Software Technology Corporation, The Mathworks, Texas Instruments, dSPACE, Mentor Graphics, IBM, Genomatix Software Inc. and Breault Research. The company also has alliances with Microsoft, BusinessObjects, BEA, Borland, Net Solutions, Anantara, Wipro and Craft Silicon. Cranes Software has a presence in 39 countries (through its direct offices, subsidiaries, channel partners, franchise relationships and other alliances) and has global user base of over 350,000 users.

For further information please visit www.cranessoftware.com.


CONTACT DETAILS
Prashanth Sreedharan, Manager Corporate Communications, Cranes Software International Limited, +91 (80) 41281111, prashanth.sreedharan@cranessoftware.com
Gavin Desa, Citigate Dewe Rogerson, +91 (22) 40075037, gavin@cdr-india.com
Aditya Bedi, Citigate Dewe Rogerson, +91 (22) 40075037, aditya@cdr-india.com

KEYWORDS
CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, IT, TECHNOLOGY, 512093.BO, CRANESSOFT.NS

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