Press release from Business Wire India
Source: Canon
Tuesday, June 02, 2009 03:50 PM IST (10:20 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Publishing & printing; Technology
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Canon Celebrates the Thrill of Thirty
Kolkota, West Bengal, India, Tuesday, June 02, 2009 -- (Business Wire India) -- - Registers highest growth in East region for most product categories
- Captures 30% market share in East for Digital Camera and Digital Copier Multifunctional
- Achieves 30% market share for Laser Printers nationally
- Records East as 32% contributor in printer consumable sales
- East region revenues set to grow at 30% in 2009. East Expected to generate Rs. 150 crore in 2009
- In presence of Sachin Tendulkar, "Thrill of Thirty" an event organized in Kolkata to celebrate the milestone
Canon India Private Limited, India's No.1 Complete Digital Imaging Company today announced the Eastern market to have registered the highest growth in most product categories in the first 5 months of 2009 over the same period last year. Canon also announced that it has become a leading player in East in the digital camera and digital copier multifunctional categories with 30% market share in both. The announcement also included Canon's achievement of 30% market share for laser printer nationally during April 2009. Ace cricketer and Canon's brand ambassador Sachin Tendulkar visited Kolkata to be a part of "Thrill of Thirty"- an event to celebrate the landmark. The event was followed by a channel partner meet to share the success with Canon partners and acknowledge their unparalleled efforts.
This announcement is a milestone since all the three divisions of Canon India have grown substantially in East. In the Printer Products Division, East has the highest contribution to the consumables business which is the engine of growth for this business. 32% of consumables revenue for Canon India is generated from the Eastern region. In the camera products division also 38% of the supply business comes from East. In the copier segment, consumables business grew 34% which is the highest in the country.
East India which includes cities like Kolkata, Bhubaneshwar, Guwahati, Patna, Ranchi and others generated a revenue of 110 crore across all business in 2008. This is higher than the company's total growth plan of 25% to reach the turnover of Rs. 840 crore establishing East as the growth engine for Canon. Canon is looking at revenues of Rs. 150 crore in 2009 from East which is a growth of over 30%.
Mr. Kensaku Konishi, President & CEO, Canon India remarked saying, "At Canon we always aim at providing products with innovative technologies making the products user friendly. We are thrilled to announce that all our three product divisions have grown higher than the industry in East and have generated highest market share from the Eastern market. At the same time we aim to further increase penetration and sustain momentum in these markets. These markets continue to be crucial to our overall growth and we plan to expand further to reach out to our end users."
Aiding the robust growth of Canon across key markets even in challenging times is the digital imaging major's strategy of consistently coming up with innovative offerings across categories aimed at forging stronger relationships with consumers as well as partners. With its Eastern India Market also on a growth curve, the company is rapidly progressing towards achieving its target revenue of Rs. 840 crore in 2009.
Speaking on the occasion, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, "For us at Canon, the East has always been one of our key markets and now the key revenue generator as well. We have successfully managed to penetrate the Eastern market to a great extent. Canon today has a footprint in 300 towns across India out of which 80 towns are situated in the East. 60% of our business in East comes from outside West Bengal demonstrating high potential of smaller states in East."
"Our consistent marketing efforts and channel initiatives coupled with the high brand loyalty and goodwill from our customers and partners in the East has helped us reach this milestone figure. We will continue to invest in these markets to sustain our position and move towards market leadership in all the areas. We are glad to have Sachin Tendulkar amidst us to celebrate our success in the East and be a part of "Thrill of Thirty" he added.
Brand Ambassador Sachin Tendulkar said "I am very happy to share this milestone with Canon and be a part of the celebration. I wish them all the best and look forward to many more milestones in East India".
About Canon Inc
Canon Inc. is a global leader with total revenue of about US$ 45 billion in 2008, in photographic and digital imaging solutions. Its global network now includes 239 companies, employing some more than 131,352 people. Five Technology 'imaging' engines of Optical, Electrophotography, Bubble Jet, Semiconductor and Display drive Canon's cutting-edge technology products. Canon is the world leader in office automation and digital imaging technologies. The company is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon is ranked 36th on the Best Global Brands for the second consecutive year in Business Week's 100 Best Global Brands 2008 and 189th on the Fortune Global 500 in year 2008. Canon has consistently remained as one of the top 3 global companies to have earned the most number of patents over the last decade. Guided by its kyosei philosophy, which focuses on "living and working together for the common good", Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in.
Canon in India
Canon's product portfolio extends over a vast variety of photocopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, camcorders , dye sub photo printers and multi media projectors, cable ID printers, semi conductors and card printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 11 cities across India and employs over 700 people. Canon has over 300 primary channel partners 13 National Retail Chain partners, over 3000 secondary retail points including 270 National Retail Chain store partners & 33 Canon Care Centers. The sales staff saw a 16 % increase over 2008. Canon products are available in over 300 towns in India. Overall Canon's presence is expected to increase to 4000 outlets by December 2009.
Canon India closed 2008 with revenues of Rs. 665 crores, which marked 31% growth over 2007. Overall, Canon expects to touch revenue of 840 crores in 2009.
Canon India has a Software Development Centre located in Noida as well as a design center at Bangalore. Canon India received the CII-EXIM Business Excellence Award for Strong commitment to excel.
CONTACT DETAILS
Nidhi Mehra, 20:20 MEDIA, +91 9818331654, nidhimehra@2020india.com
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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, PUBLISHING, TECHNOLOGY
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