Ola, India’s most popular mobile app for personal transportation and OnePlus, a fast growing technology startup, today announced a first-of-its-kind partnership in India, giving users an opportunity to buy the latest smartphone OnePlus X, on-demand, straight from the Ola app. This is the first ever instance in India where consumers can purchase the smartphone without an invite for a day and have it delivered at their doorsteps within 15 minutes of placing the order.
The partnership aimed at delighting millions of OnePlus fans and Ola users will go live on the Ola mobile app only on December 8, 2015, across seven cities in India viz. Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, Kolkata and Ahmedabad. Fans wishing to purchase the OnePlus X can open their Ola app and request a phone, just like they would book a cab, by clicking on the ‘ONEPLUSX’ category icon that will be available on the app between 10:00 AM and 7:00 PM. Once the request is received, an Ola cab will arrive at the customer's location; along with a representative from OnePlus, with the smartphone. Customers will get a choice of paying for their OnePlus X handsets through cash (Cash On Delivery) or credit/debit cards.
Sudarshan Gangrade, Vice-President – Marketing at Ola said, “We continue to deliver unique experiences to delight our consumers by giving users a chance to buy a smartphone on-demand, straight from the Ola app and get it delivered at their doorstep within minutes. This is a testament to the on-demand nature of the mobility solutions, which the Ola platform offers and takes user engagement to an all-new level! We are thrilled to announce this partnership and take great pride in bringing this exclusive access to all Ola users.”
Announcing this unique initiative, Karan Sarin, Head of Marketing - India, OnePlus said, “The enthusiasm from our fans and consumers at large around the country to get our newest smartphone, the OnePlus X, has been unprecedented. People love our products and we are enhancing the experience by making it even more convenient for our fans to get their hands on a OnePlus phone now. In an industry-first partnership with Ola and Amazon.in, we are taking a step towards engaging with consumers wherein they can purchase the OnePlus X phone in three easy steps - Book. Purchase. Delivered. All from the comfort of their Ola app.”
The OnePlus X is also exclusively available on Amazon.in, India’s largest online store. Like other OnePlus devices, the OnePlus X will also require an invite to purchase from Amazon.in.
Note to the Editor:
The OnePlus X is the latest offering from OnePlus and marks the company’s foray into the realm of design-led smartphones category. The OnePlus X is a work of art and has been conceptualised to be a design-centric device - chic and powerful enough to fit any lifestyle. The OnePlus X masters the perfect balance between performance and beauty. Equipped with a premium and highly-acclaimed Qualcomm® Snapdragon™ 801 processor and running on the OxygenOS, the OnePlus X performs advanced mobile tasks with ease and speed. Built from the most advanced sensors, the OnePlus X camera with autofocus is blazingly fast – designed for high-quality photos whenever and wherever you are. The camera enables one to take photos that astonish with the 13MP f/2.2 rear camera and an 8MP camera, f/2.4 aperture for unmatched depth and perception. The OnePlus X’s hardware and software are optimized to last with enhanced battery stamina. Furthermore, the phone is capable of using dual standby SIM cards with 4G speeds right out of the box. To learn more about the OnePlus X, please visit oneplus.net/in/x
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 350,000 vehicles across cabs, auto-rickshaws and taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit www.olacabs.com for more information.
About OnePlus:
OnePlus is a technology startup committed to bringing the best possible technology to users around the world. Created around the mantra, “Never Settle”, OnePlus creates exquisitely designed devices with premium build quality high performance hardware. For more information, please visit www.oneplus.net/in
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