Mauj Mobile-leading mobile media company, today announced the mobile gaming distribution partnership with UK based global gaming company ZeptoLab. With an aim to enhance the presence in the Indian gaming community, ZeptoLab will now host its portfolio of games on the newly launched premium gaming platform Gamesbond. Best known for developing the award-winning, hit franchise Cut the Rope®, ZeptoLab, will launch its games ‘King of Thieves’ and ‘My Om Nom’ on Gamesbond.
Mauj Mobile has been working with global game developers in getting their games discovered, downloaded and monetized in India. India is one of the largest markets for the mobile gamers with one report estimating the number of active mobile gamers at over 130 million in 2015. Mauj mobile with its platforms Mobango and Gamesbond aims to deliver over 100 million game downloads each year, majority of which through the Android platform. The aim is to double android game downloads in the next 12 months thereby contributing to increase in market share for Mauj Mobile.
Commenting on the announcement, Rohit Sawhney, VP Sales & Operations, Mauj Mobile said, “In India every smartphone user is a gamer. For these users, there are limited great marketplaces to discover and download premium games that they love and Gamesbond helps solve that problem. ZeptoLab shares our vision for making gaming a daily habit and our collaboration is a strong testimony of Mauj Mobile’s leadership in Indian gaming industry and an opportunity for us to bring world’s best games to our users.”
Ms. Elena Solovyeva, Director, Sales & Marketing, Zeptolab says, “Zeptolab invests significantly in making deeply engaging mobile games and recognises India as a key market with over 130 million active mobile gamers. It is important for our games to reach the most number of gamers in India and platforms like Mobango which have played an active role in promoting games and with millions of monthly users are important partners for us.”
About Mauj Mobile:
Mauj Mobile (www.mauj.com) is a global mobile media company with leadership in mobile gaming and content marketplaces. With over 20mn monthly unique users, Mauj is one of the fastest growing mobile content and commerce companies in India. Mauj has interests in two key verticals – mobile gaming and edutainment. In mobile gaming, the company operates Mobango (www.mobango.com), which is one of the largest independent gaming stores in the world and Gamesbond (www.gamesbond.com) a premium games marketplace. In edutainment, Mauj runs Appystore.in (www.appystore.in) which provides subscription based curated content for kids up to 8 years of age. Mauj Mobile is a well-recognized company with awards such as Red Herring and mBillionth Awards for Innovation. The company is part of People Group, which also owns leading brands such as Shaadi.com and has made investments in over 50 startups.
About ZeptoLab:
ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning, hit franchise Cut the Rope®, which includes Cut the Rope, Cut the Rope: Experiments and Cut the Rope: Time Travel, available across platforms and devices, and Cut the Rope 2. Cut the Rope games have been downloaded more than 750 million times by users around the world since the game’s debut in October 2010. The company has also released Pudding Monsters™ and King of Thieves™, available on Android and iOS platforms. For more information, please visit www.zeptolab.com.
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