Treebo Hotels, a tech-enabled budget hotel brand based in Bangalore, today announced the launch of Treebo Alpha, an exclusive offering designed to cater to the needs of corporate travellers. The offering comes with benefits like free office pickup and drop, personal 4G dongles, complimentary laundry service, and free evening snack among others.
Commenting on the launch, Sidharth Gupta, co-founder, Treebo said, “The demand for Alpha has come directly from our corporate partners. We conducted a survey with our 200 strong institutional client base to understand how their needs differed from the leisure traveller. They have already been using the base Treebo offering with clean rooms, assured essentials and prompt service extensively. But given their hectic work-travel schedules and long periods of staying away from home, they also have some specialized requirements to help them stay efficient and comfortable at the same time. Alpha has been designed keeping these requirements in mind.”
“What’s interesting is that clients are willing to pay a little extra for these additional benefits. Alpha has therefore been priced at a premium, with rooms starting Rs 1999 per night. This is consistent with Treebo’s approach of offering a high quality experience to all types of travellers rather than only using discounts to target them”, Gupta said.
The company is currently clocking 900 room nights every day with 75% occupancy across hotels. With the launch of Treebo Alpha, it is looking to further grow its share in the business travel segment, which comprises about 40% of the budget travel and hospitality space.
About Treebo:
Treebo is a tech-enabled, asset-light budget hotel brand offering a 100% Quality Guarantee to travellers. With a network of 45 hotels across 9 cities, Treebo offers benefits like clean and fresh rooms, polite and prompt service, free Wi-Fi, and complimentary breakfast at reasonable prices. Incepted and executed by Sidharth Gupta, Rahul Chaudhary and Kadam Jeet Jain, Treebo works with carefully selected hotels on a franchise model. Using technology, strong operations team, and ecosystem enablement, Treebo ensures that its franchisee hotels adhere to the quality standards prescribed by it. Treebo’s partner properties in turn benefit from their association with Treebo as they are able to achieve higher occupancies and happier customers
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