Tagos, an innovative In-video discovery platform, and Yash Raj Films (YRF) launched an Active version of the trailer of the upcoming movie Detective Byomkesh Bakshy!.
Tagos’s Active® technology, when applied to streaming videos, lets viewers explore the video by touching a point of interest on the screen. This technology opens up a new way for internet users to interact with video content. Here's how it works: When viewers watch the trailer activated with this technology, they can tap the screen with their finger or click with a mouse/pointing device to interact with a character, a location or discover a product, without intruding on the immersive nature of the content. It draws viewers deeper into the content and extends their engagement after the video has ended.
Tagos technology uses advanced algorithms to detect points of interest as they move in real-time on the screen. The viewers can simply touch the image they want to explore, without interrupting the experience. All touches are saved and can be accessed by the viewer anytime on the Internet.
Engaged consumers want to interact, explore and shop from their favourite movies. Tagos enables these engagements via its platform. Many consumer impulses die at the level of instinct or intent. This approach allows it to travel quickly from intent to action and adds new a direct response property which the TV lacks.
Until now most broadcasters and premium video-content publishers have used the Internet the same way as TV (essentially a one-way medium). Using this platform, they get to leverage the two-way nature of the Internet, which allows an engaged viewer to explore the video content in deeper detail.
In doing so, it creates valuable engagement opportunities previously unavailable to the content creators. Allowing viewers to touch what interests them in a video opens up a whole new world. The platform offers a video content exploration experience to viewers and in doing so offers brands, content owners and video publishers new engagement opportunities.
The two companies are really excited to work collaboratively to bring the power of this technology to consumers that truly leverages the two-way property of the Internet.
About Tagos
Tagos’s focus is to continually enhance the magic of moving imagery via interactive experiences. The company's In-video discovery platform is a next generation new-media platform. For more information, please visit www.tagos.in
About Yash Raj Films
Yash Raj Films (YRF) is the foremost production company in the Indian film industry and Bollywood's premier independent studio conglomerate. A number of the industry's highest grossing films have been produced and distributed under the YRF banner. Located in Mumbai, YRF owns and operates a state-of-the-art fully integrated studio incorporating an elaborate post-production facility, Merchandise & Licensing division, Design Cell, Marketing, and Digital departments that annually produce a slate of award-winning films.
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