The Western Union Company (NYSE:WU), a leader in global payment services, today announced its association with the ‘King of Bollywood’ – Shah Rukh Khan, as their Brand Ambassador. With a massive fan following across the world, Shah Rukh Khan will now represent Western Union and its quick, convenient and reliable money transfer services, offered across 200 countries and territories1.
Western Union salutes ‘global’ citizens who cross borders to work and live. Many of these people trust Western Union® services to send regular financial support to their families and stay connected with their loved ones back home. According to research carried out by Western Union, watching movies from their native country is one of most common things that connect migrants to their homeland. The survey also revealed that for Indian diaspora who are living and working outside the country, Bollywood ranked second in terms of platforms helping them to remain connected to their homeland.
Shah Rukh Khan’s popularity, his remarkable ability to connect with his audiences across all age groups around the world, especially the connections he builds for the South Asian diaspora to their home countries, resonates with the Western Union brand promise of bringing families closer to their loved ones.
Sharing his views on the brand association with Shah Rukh Khan, Mr. Kiran Shetty, Regional Vice President & Managing Director- India & South Asia, Western Union said, “We are very excited to have Shah Rukh Khan as a Western Union ambassador, as he truly symbolizes our ability to create connections for families around the world with their loved ones back home. We are certain, that with this association, our consumers across the globe will feel even closer to home.”
Western Union consumers in the US and UK have already started to experience the charisma of Shah Rukh Khan as he features in campaigns that remind Indian diaspora of the ease and reliability that Western Union provides when sending money to loved ones back home.
“I am extremely thrilled to be part of the Western Union family. Via their services they connect people around the world with their loved ones, like I do with my films. Western Union’s reliable, fast and convenient service is what makes Western Union popular amongst consumers across the globe – Transferring money, is fat-a-fat, or quick and easy,” said Shah Rukh Khan.
Western Union services are available today at over 112,000 Agent locations in India and senders from over 200 countries and territories1 across the globe can be sure that there will be a Western Union agent location conveniently situated near their loved ones back home.
Western Union has transactional websites in 24 countries and a mobile app in the U.S. and Australia, as well as more than 500,000 agent locations to send money globally to 200 countries and territories. For more information on Western Union’s global capabilities, including online, mobile money transfer and account-based options and retail Agent locations, please visit www.WU.com.
1 Network data as of 30 September 2014
About Western Union:
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of September 30, 2014, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 agent locations in 200 countries and territories and over 100,000 ATMs and kiosks. In 2013, The Western Union Company completed 242 million consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers, and 459 million business payments. For more information, visit www.westernunion.com.
© 2014 Western Union Holdings, Inc. All Rights Reserved.
Photo caption:
King of Bollywood – Shah Rukh Khan, Brand Ambassador of Western Union
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