Thursday, October 30, 2014

BWI: Logicserve Trading Desk Makes Premium Digital Media Planning and Buying Effortless for Advertisers

 
Source : Logicserve Digital Pvt. Ltd.
Thursday, October 30, 2014 1:00PM IST (7:30AM GMT)
 
Logicserve Trading Desk Makes Premium Digital Media Planning and Buying Effortless for Advertisers
Logicserve Digital launches Logicserve Trading Desk (LTD) - a service specializing in buying the right digital inventory and providing tailor made solutions with glocal expertise
 
Mumbai, Maharashtra, India

Logicserve Digital, an accredited digital marketing agency providing 360 degree digital marketing services has launched Logicserve Trading Desk (LTD). This service aims at disentangling the tedious job of digital media buying and planning, with expertise in choosing the right inventory. With millions of impressions available across the globe, purchasing the right inventory is of absolute importance. The Logicserve Digital team understands this demand, and undertakes optimised media planning and buying for the advertisers.

Armed with a comprehensive understanding of the latest technology, global expertise, performance-driven insights into the digital market and healthy relationships with the publisher network; LTD is an essential service for anyone looking at digital media buying around the world. It aids in identifying and allocating the inventory at competitive rates. LTD is a combination of tapping market’s nerve, categorizing media buckets and analysing the performance in real-time.

The cutting edge advantage that LTD provides ranges from access to the best DSP/RTB platforms, assistance in digital inventory buying, comprehensive multi-media approach, retargeting, optimisation, creative assistance etc. With a 360 degree service, inclusive of impressions across display, mobile, video etc, LTD becomes a single platform for multiple media buying.

“With each media buying platform reciprocating in a unique manner- identifying, tracking and optimising can be a cumbersome task. Hence, we have introduced Logicserve Trading Desk where the client’s life is simplified and spends optimised,” Mr. Prasad Shejale, Co-Founder & CEO (India), Logicserve Group.   

It is sure to empower the clients, advertisers and digital marketers to make the right choice in seamless manner.

Logicserve Digital:

Logicserve Digital is Logicserve Group’s Indian arm for Digital media endeavours to unlock the untapped potential for its clients and consumers, by bridging the brand-consumer gap through innovative solutions centered on World Wide Web.

 
Media Contact Details

Manvi Sharma, Head Partnership and Communication Logicserve Group, , manvi.s@logicserve.com

 

KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Information Technology, Technology;General:Consumer interest, Internet, Lifestyle

 

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