- Launches innovative app “Dulux Visualizer” using latest augmented-reality technology
- Unveils latest edition of its annual global study of colour trends, "ColourFuturesTM 2015"
AkzoNobel, the leading global paints and coatings company and the makers of Dulux Paints is stepping up its offerings to provide latest solutions based on the changing consumer trends. At a high voltage launch, AkzoNobel announced two key initiatives. The Company introduced ‘
Dulux Visualizer’- an innovative and user-friendly app in the paints industry that uses augmented-reality technology to gratify the evolving needs of the new age consumer and also released the latest edition of its annual global study of colour trends, ‘
ColourFuturesTM 2015’, unveiling
Copper Orange as the Colour of the year 2015.
Speaking at the launch,
Jeremy Rowe, Managing Director, Decorative Paints, South East & South Asia, AkzoNobel said, “
The demand for decorative paints in India has increased with the global trend of urbanization, the country’s impetus on strengthening infrastructure and development of emerging cities. India is a high growth market for AkzoNobel and we have made significant investments in strengthening our capabilities in the country. Our global presence, permeated by insights into consumer trends gives us the opportunity to apply innovations and best practices from around the world to design products best suited to each global geography, including India.” Sharing his insights on AkzoNobel’s Decorative Business in India,
Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “
Dulux has continued to drive growth with its superior value proposition and consumer-connect in all markets. The mounting consumer appreciation has been reflective of the trust in our innovative products and services. This year has been particular encouraging with Dulux Superclean being voted as ‘Product of the year’ while brand Dulux has been selected as a ‘Superbrand’. The Dulux Visualizer is our latest offering to the Indian consumer in order to facilitate the ease of choosing colours that go with his family’s personality. Even before its formal release today, we have seen over 100,000 downloads and a very positive rating in app stores.” Farhan Akhtar, Actor, Director, Singer and Brand Ambassador, Dulux, said,
“Backed by a rich heritage and international standards of quality, Dulux has emerged as a leading player in styling décor. Its products give both an aesthetic and functional edge, taking product performance to a whole new level. I am privileged to be associated with Dulux. Its legacy and lineage are unmistakeably distinct.” The
Dulux visualizer app with its augmented-reality feature, allows one to picture the walls even before painting them. The app gives an instant and realistic impression of how any room will look, in the colours of one’s choice.
The App is available free of charge in the Apple store and in Google Play.
ColourFuturesTM 2015 is a global trend and forecasting document, brought out by AkzoNobel, working with an invited panel of independent design and colour experts. AkzoNobel has announced the colour ‘
Copper Orange’ as the colour of the year 2015. Warm and surprising, Copper Orange reflects a more positive outlook on the world while representing a new emphasis on putting the + (plus) in everyday. By exploring underutilized spaces, as well as our relationships both with each other and with our environment as a whole, we are learning to look at the world around us in new and unique ways. This colour has a depth which combines perfectly with pinks, neutrals, whites and other orange hues, as well as, metallic colours and wood tones.
About AkzoNobel India: Present in India for 60 years and a significant player in the paints industry. Over the years, it has witnessed sustained expansion, growth and transformation. In 2008, Akzo Nobel N.V. became owner of the entire equity share capital of Imperial Chemical Industries Ltd., by virtue of which the company became a member of the AkzoNobel Group.
AkzoNobel India manufactures and markets a wide range of coatings covering Decorative paints Protective coatings and Specialty chemicals. We provide solutions to many industries and sectors including automotive, consumer electronics, power, aviation, shipping and leisure craft, construction, oil and gas, water and waste water, food and beverages, etc. We supply industries and consumer with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Interpon. Our employee strength is close to 1900.
AkzoNobel India has manufacturing sites, offices and distribution network spread across the country. All manufacturing facilities have state-of-art environmental management system. Its commitment to Health, Safety, Environment & Security (HSE&S) has been amongst the best in class globally, with due care being taken to protect the people and the environment.
Safe Harbour Statement: This press release contains statements which address such key issues as Akzo Nobel’s growth strategy, future financial results, market positions, product development, products in the pipeline, and product approvals. Such statements should be carefully considered, and it should be understood that many factors could cause forecasted and actual results to differ from these statements. These factors include, but are not limited to, price fluctuations, currency fluctuations, developments in raw material and personnel costs, pensions, physical and environmental risks, legal issues, and legislative, fiscal, and other regulatory measures.
Photo caption:
(Left to Right): Rajiv Rajgopal, Director Decorative Paints, AkzoNobel India, Farhan Akhtar, Brand Ambassador, Dulux and Jeremy Rowe, Managing Director, Decorative Paints, South East & South Asia, AkzoNobel at the launch of Dulux Visualizer and ColourFuturesTM 2015
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